Mark Your Calendars: 19 Must-Attend Ecommerce Events for 2023

Are you tired of creating videos that don't drive sales or engagement? Well, get ready to revolutionize your business with shoppable videos! These amazing videos allow you to showcase your products or services and provide your viewers with an easy way to purchase directly from the video.

Shoppable videos are more than just a trend, they're a game-changer for businesses. They offer a seamless shopping experience that can increase brand exposure and drive sales. With shoppable videos, you can connect directly with your consumers and provide them with a hassle-free buying experience.

Whether you're an experienced retailer or just starting out, shoppable videos are a topic you won't want to miss. Let’s find out how to take your video content to the next level!

**What is a shoppable video?**
------------------------------

As a seller, you're always on the lookout for innovative ways to showcase your products and increase your sales. That's where shoppable videos come in. 

Imagine being able to captivate your audience with an entertaining video while also providing them with a seamless way to purchase your products directly from the video itself. With shoppable videos, you can do just that. 

It's like having your own virtual storefront that's open 24/7, with the added bonus of being able to engage with your potential customers in real time.

With a shoppable video, you can embed links to your product pages, making the buying process quick and seamless for your potential customers. Plus, you're providing an enjoyable shopping experience for your audience, which can increase your exposure and ultimately boost your sales.

By using shoppable videos, you can increase your sales and engagement while also saving time and effort. Shoppable videos make the process quick and seamless, leaving you with more time to focus on creating great content and building your brand.

Shoppable videos are a win-win for everyone involved. They're a fun and innovative way to showcase your products, increase your exposure, and ultimately boost your sales.

**Benefits of shoppable videos**
--------------------------------

The following are the benefits of shoppable videos.

![benefits of shoppable videos](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2Fbcf8565c-aa16-43e7-bde5-77935b0ce8f9.jpg?alt=media&token=34ee72c2-bb11-46da-9dd5-b19a140538fd)

### **Increased engagement**

Shoppable videos allow brands to connect with their audience in a more interactive and engaging way. By embedding links directly into the video, they encourage their audience to take action, leading to higher engagement rates and increased brand awareness.

### **Seamless shopping experience**

With shoppable videos, the shopping experience is quick and seamless. Consumers can go from browsing to buying in just a few clicks, making it easier for them to purchase the products they love. This convenience helps increase conversions and drive sales.

### **Better product exposure**

Shoppable videos provide brands with the opportunity to showcase their products in a more impactful way. By demonstrating how products are used and highlighting their key features, brands can increase exposure and create a more compelling reason for consumers to buy.

### **More data and insights**

Shoppable videos are a great way to collect valuable data on consumer behavior. With a video commerce platform like Instasell, you can turn this data into actionable insights that can help optimize future marketing campaigns and drive better results. 

By analyzing which products are resonating with your audience and which ones aren't, you can make informed decisions on what to stock, how to price your products, and how to market to your audience.

### **Higher conversion rates**

Shoppable videos have the potential to drive higher conversion rates, as they provide an effortless and enjoyable shopping experience. This can help increase sales and boost the bottom line for brands.

### **Retarget Customers with Ease**

Shoppable videos provide valuable data on customer behavior, which can be used to retarget customers and increase the chances of a sale. 

Using this data, you can easily create strategies to retarget customers who have engaged with your shoppable videos by showing them ads for products they've shown an interest in. By tailoring your ads to their specific interests, you'll be more likely to drive higher conversion rates and increase your sales.

### **Enhance Customer Experience with Personalization**

Shoppable videos allow brands to create a more personalized and enjoyable shopping experience for their customers. By showcasing their products in a fun and interactive way, brands can build a better relationship with their audience, improving customer loyalty and increasing the chances of repeat business.

**Where can you use shoppable videos?**
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Shoppable videos can be used in a variety of different places to reach and engage with your audience. Here are some of the most common places you can use shoppable videos:

### **Social media** 

TikTok remains a popular option for shoppable videos, providing a great opportunity to reach a large and engaged audience. You can include a link to your product page in your TikTok bio or add a clickable sticker in your video to take viewers directly to your product page.

### **E-commerce websites**

You can add shoppable videos directly to your e-commerce website, allowing customers to shop from the comfort of their own homes. This can help improve the customer experience and drive sales.

If you're looking to enhance your e-commerce website with shoppable videos, Instasell can help. Our platform not only allows you to add shoppable videos seamlessly, but we also make sure that the integration is optimized for your website's performance. 

This means that your customers can enjoy a seamless shopping experience without any lag or delay. 

### **Influencer marketing**

By partnering with influencers, you can reach a large and engaged audience through shoppable videos. Influencers can showcase your products in a fun and engaging way, helping to increase brand awareness and drive sales.

### **Email marketing**

You can include shoppable videos in your email marketing campaigns, providing your audience with a seamless shopping experience and increasing the chances of a sale.

But there is a catch. Embedding a shoppable video directly into an email can be problematic because many email providers may flag it as spam. 

Instead, it's recommended to include a compelling thumbnail image of the video that links to the actual video landing page or product page. This approach avoids the risk of the email getting caught in the spam filter.

### **In-store displays**

You can use shoppable videos in-store to help customers better understand your products and make informed purchasing decisions.

The possibilities for using shoppable videos are endless. By using them in different places and adapting them to your audience, you can reach and engage with them in a fun and interactive way, driving sales and exposure for your brand.

**Best practices for shoppable videos**
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Here are a few best practices you should consider implementing in your shoppable video strategy.

![best practices for shoppable videos to get maximum ROI](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F9d02ff08-f3c8-4a5c-9808-cfd45071341c.jpg?alt=media&token=c88c2df3-9727-48d8-9f5e-e7e6abf4c8d3)

### **1\. Showcase your products with clarity**

To make sure your audience is wowed, you want to make your products look their best. Use clear lighting and clever camera angles to really show off your goodies! And, if you really want to get your viewers excited, include demos and close-up shots to give them an up-close-and-personal look at what you have to offer.

Talk to them like you're chatting with a friend to keep your audience engaged and connected. Be casual and chatty to build that personal connection that will make them want to buy from you. 

And, whatever you do, make sure your video is under 150 seconds. People's attention spans are short these days, so you need to be strategic and focused on showing off your products and their benefits. 

### **2\. Encourage audience interaction**

To showcase your amazing products and drive sales with shoppable videos, you need the secret ingredient - Audience interaction!

No one wants to sit through a boring sales pitch, so let's spice things up. Here are some tips to help you make your shoppable videos engaging and interactive:

*   **Make it interactive** - Add fun quizzes, lively polls, and other interactive elements to your shoppable videos to keep your audience interested.
*   **Keep it chill** - We want to create an enjoyable conversation between you and your audience. So, keep things casual and relaxed, with a light and friendly tone.
*   **Show, don't tell** - Put on a product demonstration or live unboxing to show off your products in action. This builds trust and sparks interest in your brand.
*   **Spread the word** - Encourage your audience to share your shoppable videos with their friends and followers on social media. This helps spread the word about your brand and products.
*   **Incentivize** - Offer discounts or other incentives to those who interact with your shoppable videos. This creates excitement, boosts participation, and drives sales.

Remember, shoppable videos are meant to be a fun and engaging experience for your audience. So keep things light and casual, and watch your brand shine!

### **3\. Include a clickable link early on in the video**

Make your videos as shoppable as your favorite mall by adding clickable links early on!

Think of it as the secret entrance to a treasure hunt. Your clickable link should be easy to spot and exciting enough to make your viewers want to click on it. Why not highlight it with some cool animations or special effects?

Plus, making sure the link works properly is key to avoiding any shopping mishaps. Don't forget to test it out before showing it off to the world!

But here's the best part: by offering exclusive discounts or content, you can turn your viewers into loyal shoppers. Just make sure to keep the focus on the product's benefits and let the link do the rest. And with this seamless shopping experience, your customers will thank you for making their lives that much easier!

### **4\. Share videos on social media platforms**

The possibilities are endless when it comes to showing off your products to the world. Instagram, TikTok, and Facebook are just a few of the hotspots to strut your stuff.

Instagram is perfect for building your brand and driving traffic to your website. TikTok is the ultimate platform to create viral content and engage with a younger audience. Facebook is your go-to for reaching a wide range of customers and promoting your products to all sorts of folks.

Whether you're looking to build your brand, target a younger crowd, or spread the love to a wider audience, there's a platform for you. 

Just remember to keep your videos short, sweet, and visually appealing. Make it easy for viewers to follow along and don't forget to include clear call-to-action buttons. Your shoppable videos are the key to unlocking major sales and growing your business.

### **5\. Provide a clear call-to-action**

You want to make sure your shoppable videos have a killer call-to-action (CTA) that grabs their attention and motivates them to take action. A CTA is what tells your viewers what to do next - whether it's clicking on a link or buying your product.

Here are some tips to keep in mind:

*   Make your CTA impossible to miss!
*   Use simple, easy-to-understand language.
*   Highlight the awesome benefits of following your CTA.
*   Make your viewers feel a sense of urgency by offering a limited-time discount.
*   Keep your CTA consistent throughout the video.

### **6\. Direct attention to a specific set of products**

If you want to create a video that will boost your sales, the key is to focus on a select few products to really make them shine. Too many options can be overwhelming and take away from the fun of shopping.

Instead, let's zoom in on one or two awesome products at a time and give viewers an up-close-and-personal look. Don't forget to add some witty and clear descriptions.

Keep your video short and sweet, because let's face it, attention spans are short these days. And make sure to give your video a professional touch with good lighting and sound. Your customers will love the experience and be begging for more!

### **7\. Optimize your video for all mobile devices**

Don't miss out on potential customers by neglecting mobile optimization!

Make your video mobile-friendly with a responsive design and a video player that fits any screen size. Nobody likes waiting, so optimize your video for quick loading times, especially on mobile networks.

To maximize your sales, make sure your shoppable elements are easy to see and use on mobile devices. Use clear calls-to-action, large buttons, and easy navigation to the featured products in your video.

By optimizing your shoppable videos for mobile, you'll reach a wider audience and increase your conversions.

Instasell specializes in creating mobile-friendly shoppable videos that are optimized to provide a seamless viewing and shopping experience to your audience. Our videos feature responsive design and a video player that adjusts to fit any screen size, ensuring that your viewers can enjoy your content on any device. 

Additionally, we take care to optimize our videos for quick loading times, especially on mobile networks, to prevent slow load times from hindering the user experience. That means you can be confident that your shoppable videos will be both engaging and high-performing.

### **8\. Utilize data and analytics**

Let's get analytical!

If you want to create shoppable videos that really pack a punch, you need to delve into the world of data and analytics. Think of it like a secret weapon that helps you understand your audience and what's driving sales. This can range from looking at metrics such as view rates, click-through rates, conversion rates, and more.

But don't stop at the basics. Get creative with the placement of your shoppable tags to see what makes your viewers engage the most. It's all about trying new things and seeing what really resonates with your audience.

By consistently analyzing and optimizing your shoppable video strategies, you'll be able to make informed decisions and improve your overall performance. 

And let's not forget about the competition! Keeping an eye on industry trends and what others are doing differently is the ultimate way to stay ahead of the game. 

### **9\. Be creative and have fun with it**

Shopping doesn't have to be a chore. Want to make your audience fall in love with your products? Get creative with your video content and come up with something unique that will make them stop in their tracks.

Once you've got their attention, give them the deets on your products in a clear and concise way. No one wants to buy something they don't fully understand, right?

And last but not least, let loose and have some fun with it! Add some humor or show off your personality - the more engaging your video is, the more likely it is to convert into sales. It’s up to you to make your customer’s shopping experience enjoyable.

**3 brands that nailed their shoppable videos**
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The best way to learn is to see how the best brands did it. These 3 brands below have figured out how to create content that shows off their products while staying true to their brand voice and message. 

Although the campaigns aren't active anymore, they’re still amazing examples to help you get a glimpse of what made them so great.

### **1\. Asurion**

**![](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F57948440-137d-4304-8f34-d638ae1ddecd.jpg?alt=media&token=00c6a9e7-bd3f-478c-8390-ac9d291a6ac9)**

Check out this awesome shoppable video by Asurion! They've taken things to the next level by adding a quiz element that makes the whole experience super interactive and fun. 

By quizzing viewers on their living space and what they plan to listen to, Asurion has made it easy for people to choose the best speaker systems for their home setup without taking away from their personal preferences. 

*   Quizzes don't have to be boring - you can get creative with animated or real-life footage in the background or even have the quiz elements interact with the video itself, just as they have done.
*   Want to make it even more rewarding for the viewer? If it allows, you could even reward your audience for their quiz skills! So if you want to make your shoppable videos more engaging and interactive, a fun quiz is the way to go.

### **2\. Bloomingdale’s**

**![](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F30fff88a-030c-48ee-9521-456f69243c61.jpg?alt=media&token=e68f621c-89b7-4057-9234-49d411348278)**

Have you seen the 60-second purchasable runway show by Bloomingdale’s and Cotton? It’s an absolute hit! 

With a million unique views, this video is a shining example of shoppable videos done right. The dynamic overlays showcasing the clothing available throughout the video had users engaging twice on average and exploring additional products for over 2.5 seconds. 

*   If you want your video to have your users falling head over heels, you've got to create an e-commerce experience that keeps them completely immersed and begging for more. 
*   Your video should be a seamless blend of product information, brand storytelling, and exploration that leaves your viewers wanting to uncover more.

### **3\. Ted Baker**

**![](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F20af7535-17e0-4850-9190-f3076e336a8d.jpg?alt=media&token=05368d2b-7974-4d5d-aa1c-137f90bd2619)**

Ted Baker knocked it out of the park with their latest campaign video! They took their classic content and gave it a holiday twist, making every item on offer a purchasable sensation. The best part? Viewers can make their purchase in a snap! This interactive video earned a whopping 98,000 views and sent over $75,000 in sales to TedBaker.com in just one week!

This video is the perfect example of how shoppable videos can create a streamlined shopping experience. 

*   With purchase-primed content, viewers are ready to take action and make a purchase in just a few clicks. 
*   And with in-feed and in-stream interactive content, you can target in-market shoppers and guide them to your larger brand experiences in no time! 

**Turn visitors into instant sales with smart shoppable videos with Instasell** 
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Ready to level up your e-commerce game? Say goodbye to boring websites and hello to the ultimate shopping experience with Instasell! 

Our shoppable videos and live shopping features turn your website and social media platforms into a virtual store, where customers from all around the world can instantly buy your products. No more static pages - our platform lets you make live sales, engage with your customers, and personalize their shopping experience. 

Whether you're new to video commerce or trying to improve on the strategies you already have, Instasell provides the platform to bring your brand to life. [Get in touch with us today](https://instasell.io/contact-us) to make the best of your websites and social media platforms.

Don't settle for ordinary - choose Instasell for an extraordinary online store.

Getting Started With Shoppable Videos - Everything You Need To Know

E-commerce happens to be a prominent sales and customer engagement channel and has revolutionized the industry by positioning itself as an effective medium for communication between brands and customers while driving up sales.

Now, we have live commerce, an amalgam of live streaming and eCommerce. Although a relatively new concept, it contains the potential to entirely change the industry.

China is pretty much the first country to implement live commerce and within 5 years, brands there have witnessed an incredulous increase in their sales as well as their customer engagement rates and now we are seeing the same for brands in the US.

Consumers have collectively welcomed eCommerce into their lives, enabling them to purchase products of various kinds with just a click. Additionally, the incorporation of social media for sales just skyrocketed the entire industry. Since then, eCommerce has been on a juggernaut-like rampage to take over the business world.

The live commerce industry has​​ [increased by 76%](https://woosuite.com/stats/live-commerce/) since 2020, in fact, the global live commerce industry is expected to reach almost $200 billion dollars by 2027

Live Commerce
=============

The concept and the application of live commerce have been around for a while but it got the boost it needed during the COVID-19 pandemic.

Chinese brands, as mentioned earlier, were the first of many to try out live shopping, and reportedly they saw an increase of 20% in their sales and engagement.

In 2020, out of all the purchases made in China, two-thirds of it was from live commerce and live streams and this is per a survey that was conducted.

If effectively implemented it has the potential to account for around 20% of all sales in the future and even more. Furthermore, according to [eMarketer](https://www.insiderintelligence.com/content/evolution-of-livestreaming-shopping-china-what-means-on-global-scale), live commerce is anticipated to be worth $480 billion in China.

To further add to it, people have reduced reading blogs/reviews. As per [Woosuite](https://woosuite.com/stats/live-streaming/), almost 80% of the global internet population prefers watching videos.

After China’s success with live commerce, brands of almost every nature around the world are trying to implement the concept of live commerce to increase their sales and engagement rates.

First, let us take a look at China and how they found success with live shopping

Live Commerce In China
----------------------

Livestreaming commerce was a concept first introduced in 2016 by the Chinese eCommerce platform Mogujie. It so happened that this move was welcomed by the public as well, as it made online shopping seem like an in-store shopping experience.

After Mgojiu’s success with Livestreaming commerce, yet another Chinese eCommerce platform, Alibaba also implemented live commerce and made it popular during the same year.

In 2019, 4 years after live commerce was first introduced, it became extremely popular and as of 2020, live commerce accounted for more than 8000 businesses/brands and had over 1.23 million live hosts who are also referred to as the KOL, Key Opinion Leaders.

Additionally, as per China’s 47th report on China’s internet development, the number of people using live commerce sky-rocketed to a staggering 388 million (2020). This accounts for nearly 40% of China’s internet users.

But it doesn’t stop there, towards the end of 2020, China’s live commerce industry had exceeded $1 trillion.

Live Commerce In The US
-----------------------

Following the success of China’s live commerce, brands everywhere started to implement the concept of live commerce. Let’s take a look at a few US-based brands that implemented live commerce early with different strategies and see how it worked out for them.

Nordstrom - Content Matters
---------------------------

China is the current leader in live commerce, but the US brand Nordstrom is definitely on its way to raking up a lot of sales and engagement rates. Nordstrom happened to release a dedicated channel meant only for live shopping.

With its introduction came a slew of events with various themes.

*   Beauty trends
    
*   Fashion for a special occasion
    
*   Dressing up for different seasons (fall, spring)
    
*   Simple yet trendy holiday gifts
    

Nordstrom always chooses topics that are typically preferred and loved by the general populous, this helps them garner more viewers which then positively drives up engagement rates and subsequently the sales as well.

This has allowed Nordstrom to effectively engage with their audience. With the help of video commerce, it becomes possible to answer questions/address concerns in real time and this is a major factor for engagement. Customers prefer real-time answers rather than having to wait for an answer on regular social media posts.

When customers are able to purchase products that are being displayed on live streams, it exponentially enhances their shopping experience by making it all the more interactive.

Quivr - Choose The Best Platform For Your Brand
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Yet another US-based brand implementing the concept of live commerce. Quivr didn't just choose any platform for the purpose of live streaming eCommerce, they were quite meticulous in their choice.

They first started implementing video commerce in 2020 and tried out various platforms such as Instagram, TikTok, and similar other social media platforms to talk about their products (Tea/Energy drinks).

After this they chose Amazon live as their primary live streaming platform.

But why did Amazon live work better than social media platforms even though there are more people using social media platforms?

Well, it depends on who your target audience is. Even though Instagram and other similar platforms have a lot of people and they're there for the purpose of entertainment. Hence, if you’re selling something that can be deemed as entertaining or offer the element of entertainment, it would make sense to use these platforms.

But if you’re looking for a qualified audience, in other words, an audience who want just more than entertainment and are looking for in-depth knowledge on the product they’d like to buy then Amazon works the best. This is exactly why Quivr worked extremely well on Amazon live and not on social media platforms.

Kiehl’s - Promotional Strategy Matters A Lot
--------------------------------------------

An American cosmetics brand that hopped on the Livestreaming commerce brandwagon found success with the help of great promotional strategies.

The key was to let people know about the live event and they did exactly the same, they invested quite a bit into their promotional strategy. For instance, they invested in promoting the live event with a lot of posts, and stories, to make people aware of the soon-to-happen live event.

Their promotional strategy doesn’t stop there, they also offer gifts of various nature to people who sign-up for their live event. On top of that, they increased their engagement rates with the help of interactive games on their website.

This strategy worked out beautifully for them, by the end of July 2021 they had several new customers who signed up and they also got amazing ROI on ads.

Petco - Entertainment Is Key
----------------------------

An American pet retailer figured out that people would prefer to watch live streams if they were fun and entertaining.

This is why they started live canine fashion shows and the response they received was quite unprecedented in their history. Millions of people signed up to watch the live canine fashion shows and it ended up generating a substantial amount of sales.

Here’s the amazing part, almost every dog, at the end of the live shows, ends up getting adopted.

Live Commerce - Statistics You Should Be Aware Of
=================================================

Livestreaming commerce is on its way to being the best and most prominent sales channel, here are a few stats and explanations for the same to solidify the above statement:

*   The Live commerce industry in China grew over 280% within a span of mere 3 years (2017 - 2020) and is now expected to grow over $400 billion by 2022 end. (McKinsey)
    
*   The engagement for live streaming videos on a global scale was expected to grow by 14% in 2021 and a prediction of 158 million users (US) by 2022.
    

In the very stat report, it was stated that internet users spent about 480 billion hours (2020) on live videos and this is a whopping 35% more than in 2019. (Statista.com)

*   The exponential growth of livestreaming commerce cannot be denied. The industry which was valued at $30.29 billion (2016), was valued at $70.05 billion (2021). Moreover, there was a recorded growth of 18.3% in the same year (2021). (prnewswire)
    
*   Although live commerce is used to sell products of every nature, the most products displayed/sold are fashion apparel and accessories (36%) followed by food and beverages (7%), consumer electronics(5%), and subsequently home decor(4%). (McKinsey)
    

Additionally stats you should be aware of:

*   Over 75% of brands use live commerce to strengthen their customer relationships.
    
*   Over 60% of people who livestream shopped loved the new experience and 66% of consumers would prefer retailers who are innovative with online shopping.
    
*   Over 25% of online shoppers stated that live commerce definitely prompts and helps them make purchases.
    
*   YouTube, hands down, is the most used live commerce platform in America.
    

How Does Live Commerce Benefit Consumers?
-----------------------------------------

Well, for starters, it eliminates most of the problems associated with in-store shopping, like travel time and queues while retaining the element of personal touch. It makes it easier for them to go through products to find the one they want!

Real-time interactions replicate the experience of in-store shopping and they have their questions answered on the spot and can reserve/buy the product during the live stream. This makes online shopping almost similar to physical shopping and this is why consumers are leaning more towards digital shopping a.k.a. live shopping.

Final Thoughts
==============

It is quite undeniable that live shopping is here to take over and there is no turning back. There are several plus sides to it, it can eliminate travel time, queues, and trying out different stores to get the product you want.

Live shopping eliminates all of the above-mentioned problems and further enhances customers’ shopping experience. Live commerce is now an essential part of eCommerce and the future looks bright with it.

Why Is Live Commerce Important For Brands?

Humans, in general, have always been visually fascinated by a multitude of things and it could either be creative or aesthetic!

To speak of being visually appeased, ever since the dawn of television, computers, and subsequently smartphones, we haven’t been able to get our eyes off the screens.

This has, since then, become a game-changer in the business sphere and we’re referring to eCommerce. The growth of the eCommerce industry is quite unprecedented. It’s now come to be known as the best way for every industry/business to engage and connect with its target demographic to further boost sales.

Now, we have Live Commerce taking over, but what is it?

It’s an expression/term that you use to describe eCommerce paired with live streaming. Live Commerce is now placing itself as the best sales channel.

In fact, Live Commerce managed to turn into one of the most prominent sales channels in all of China and it took less than 5 years. Businesses that hopped on to this bandwagon early on have witnessed quite the success.

When done the right way, live commerce offers viewers the option of buying products without directing them to another site.

Instagram live shopping and Facebook live shopping are great examples too but nothing like running live commerce on your own channels.

Live streaming is expected to account for nearly 20% - 30% of all eCommerce sales in the near future. Even with this prediction on the line, it is quite hard to discern how live streaming will grow.

The Evolution of The Retail Industry
====================================

The transformation of the retail industry over the years is worth taking a look at. Gone are the days when a person could just walk into a store and purchase products. Most people, now, prefer shopping online and every business has been adapting to ever-evolving consumer needs.

The Covid-19 pandemic fast-tracked this entire process and now eCommerce by itself is not enough. To garner more attention, brands have started to merge live streaming and live events with eCommerce. If you’re a brand, then seeking and trying out new avenues for customer engagement is something you put on top of your priority list.

An argument can be made stating, eCommerce does not offer customers a personalised in-store shopping experience that a traditional store may offer. Furthermore, in a physical store, people have the option of physically checking the product before making a purchase.

Combining live streaming and eCommerce is one way of offering a personalised experience, although it may not equate to the actual experience of buying products from a store, it definitely is a step up from eCommerce by itself.

**How Can Live Shopping Benefit Your Business?**
------------------------------------------------

Similar to how eCommerce took over the business sphere and offered a ton of benefits to businesses and brands of all kinds, live commerce is expected to outdo that!

But how?

There are quite a few benefits of live commerce, namely

*   Increasing Brand Appeal
    
*   Boost Conversion Rates
    
*   Increase the FOMO Effect
    
*   Increase Engagement
    

Let’s take a look at them,

### **Increasing Brand Awareness**

Live Commerce can help your brand stand out from the rest, especially when executed the right way, it can help you gain a lot of traffic and further help your brand identity increase within your existing demographic.

Live shopping is a one-of-a-kind trendy experience and youngsters are always looking for the same, this can help you gain a lot of new viewers/customers as well.

People are already used to QVC shopping and adding QVC style live shopping to your own channels is an incredibly amazing move.

### **Increasing Conversion Rates**

In order to increase conversion, a business must first boost its engagement with its audience, and live commerce does exactly that.

Its vibrant and immersive nature retains the attention of its viewers for a prolonged period of time. Furthermore, the use of limited coupons only for live events aids in creating a fun yet intense sense of urgency.

To top it off, the brands that implemented live commerce are currently reporting a boost whopping 30% increase in their sales.

### **Increase FOMO Effect**

FOMO, the abbreviation for “Fear Of Missing Out”, a fear of missing out on exciting events, can be used to a brand's advantage.

Each and every live event has a time limit and brands/influencers who host it may only be selling a handful of products for a discounted price.

Additionally, anyone who is skeptical of online shopping will witness other people buy products online and in real time, this could further prompt skeptics to start live online shopping.

### **Increase Audience Engagement**

In simple words, the effective use and implementation of live commerce can skyrocket your engagement rates. ALDO, a Canadian retail brand, hosted a live event in 2021 and had a [308% increase](https://www.smartzer.com/single-post/livestream-shopping-the-biggest-trend-of-2021) in audience engagement. Similarly, almost every brand that tried live commerce experienced a boost in their engagement.

Live Commerce In China - A Small Summary
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As mentioned earlier, live commerce in China is well on its way to cementing its place as the best and most rapidly growing channel. China currently predicts that the live commerce market in their country will grow into a $770.70 billion market by next year (2023).

Online shopping in China, just like the rest of the world, had a prominent place in their market even before the COVID-19 pandemic hit but the introduction of live commerce just stepped up their entire game within a short span of 5 years. Even though live commerce is a market filled with the younger generation, it has been attracting viewers across all ages. As of March 2022, China has over 264 million people using live commerce.

Let’s take Taobao as an example, an online shopping platform, that experienced huge success and now has a market share of 35%, putting them on top! Following their success, brands and businesses around the world started experimenting with live commerce with the help of content creators/influencers.

For instance, Tommy Hilfiger tried live commerce in Northern America and Europe and they were left flabbergasted by the results, in one particular live event they sold 1300 hoodies and garnered over 10 million viewers in less than 3 minutes.

Consumers are now shifting to live commerce as well, a live event has the element of personal touch and it offers real-time brand-consumer engagement which they enjoy from the comfort of their homes.

Live streaming is now well on its way to earning its place as the best channel and with the demand for live commerce rising, we can expect a lot from this!

Live Shopping Commerce
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Live commerce is still a relatively young channel with quite a few hidden avenues yet to be explored. But to start out, implementing eCommerce practices is one of the best ways to get a good grip on it, and while starting out, it is advisable that you try a few options that are subjected to minimal risk and cost.

For example, rather than live streaming an event on your brand’s website you should stream it on social media platforms. For starters, people would rather watch an online event on social media unless it has the element of “exclusive” to it, only then will they consider tuning into the brand’s website. Social media platforms also offer quite a few features for you to enhance the live streaming experience and features to make sales as well (Instagram Live Shopping), this will help you understand the world of live commerce better as well.

![live shopping](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F10d32062-d8b1-4ea9-bf1c-fa37c9cb615a.jpg?alt=media&token=f1e9c35c-0f3d-4beb-bcad-57fbde77e67f)

Different Types Of Live Commerce
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There are a number of live commerce formats that you can choose from:

### Influencer Streaming

This seems to be one of the most popular formats for live commerce. Influencers, typically, have a great following and they use their influence to promote and sell products. The products could either be their own or they could be hired by a brand to help them promote a product. But bear in mind, influencer streaming works well with the younger crowd and not so much with the older ones.

### Online Marketplace

Online marketplaces have come to become a mainstay in the business sphere. It is can help companies sell their products without having physical display stores and consumers can view/review/buy products from the comfort of their houses. With the addition of real-time interaction, it helps in the recreation of an experience close to in-store shopping.

### Tutorials

A great live commerce format that best suits the fashion and cosmetic industry. Fashion brands host live events showcasing their clothing line and they further offer their viewers advice on different ways to style and experiment with clothes. Similarly, cosmetic brands have live events that showcase their products and they further talk about which product can benefit whom the best.

### Exclusive Live Events

We know, all of the above are also live events but here we are talking about exclusive events. For instance, product launches, brand anniversaries, Black Friday, and many more. If you’re streaming a product launch, then you can have people from all over the world viewing it and not just store visitors.

To further add to it, the element of exclusive live events build a great sense of anticipation and can help you garner more audience.

Live Shopping - What Does The Future Behold?
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As of now, there is no way to discern the future of live commerce in an absolute manner. But the observations made since its inception will give us a good idea of what to expect in the future.

One thing you can expect is the rise of nano-influencers and micro-influencers!

But what do we mean by this?

Big corporations and brands seldom understand the art of hosting live events and although they may have a dedicated audience following their brand, they are not be able to engage or generate interest in the most optimal manner.

But on the other hand, using influencers can change the game. Influencers, without a doubt, make excellent hosts and have the ability to attract the attention of a lot more viewers. The engagement rates between influencers and brands are quite huge with influencers having 10 times more engagement.

Innovative live commerce formats are on the way to revolutionize pretty much everything. AR (Augmented Reality) and VR (Virtual Reality) are immersive technologies that are capable of bringing an in-store shopping experience to your fingertips. They help in making a virtual experience as real as possible!

Live commerce, although is being implemented in the B2C industry but is also something B2B industries will implement in the near future. As technology makes its way through every nook and cranny of the world, there is no doubt that live commerce will stamp itself as one of the most prominent channels in the world. Imagine a world where you can visit and explore a store without leaving your house, this is the future of business.

Why Do Consumers Love Live Shopping?

What Is Phygital Marketing for Brands?

A 6-Step Guide To Instagram Ads \[For Beginners\]
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Instagram seems to be the pinnacle of advertisement in today’s world and every brand & individuals seem to be advertising themselves on Instagram. 

But why Instagram?

Well, because of its absolutely massive user base, Instagram over the years has garnered over 1 billion users. This means if you effectively market your brand/product or service on Instagram then you can reach hundreds and thousands of people. 

Just like Facebook ads, Instagram ads pop up everywhere in the apps, from stories to reels, they may seem like any other regular post, but every Instagram Ad shows the word “sponsored”. 

Additionally, Instagram ad posts come with a slew of extra features, like CTAs, catalogs, and much more. But as you know, these ads are paid for, so how much will it cost you?

That depends on a number of factors. Without further ado, let’s get right into it. 

Instagram Ads - How Much Will It Cost You?
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As mentioned in the above section, the cost of Instagram ads depends on a lot of varying factors. For example, here are a few important factors that affect the pricing of Instagram ads:

*   Number of audiences you want to reach out to
*   Target demographic 
*   What time of the year do you advertise (typically, costs go up during holidays)
*   Placement of ads

These are just some of the many factors that come into play. Furthermore, if you want to determine if your expenditure will be adequate to attract the targeted audiences within the specified period of time, then you need to create create a draft campaign in Ads Manager and check for the "Audience Definition" and "Estimated Daily Results modules", it will give you a fair idea of how much it will cost you.

There is no ideal budget or anything similar to that, it all depends on what you want and what you can afford. 

What Are The Different Types Of Instagram ADs?
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Before you start reading the step-by-step guide to Instagram ads, you should know the different types of ads that Instagram has. 

Here’s a list of different types of Instagram ads you can choose:

*   Image ads
*   Video ads
*   Collection ads
*   Carousel ads
*   IGTV ads (Instagram TV)
*   Shopping advertisements 
*   Stories ad
*   Reels ads

Basically, these are different types of posts you can upload on Instagram. You should always choose the type of post that works best for you. 

A Step-By-Step Guide To Instagram Ads
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Now that you know what Instagram ads are, we’re sure that you’re eager to try them out. But before you start, remember you need to have a Facebook page for your business and that should be linked to your Instagram account, this makes it easier to put up ads and comes with a lot more features and tools. 

Let’s get right into it, the very first thing you must do is log into your Facebook account and start a new campaign, you will find this option in the Ads Manager section.

Step #1 - Select The Goal of The Ad Campaign 
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Instagram gives you 3 options for the same 

*   Awareness
    *   Reach 
    *   Increase brand awareness
*   Consideration 
    *   Increase engagement 
    *   Traffic
    *   Views
    *   Lead generation
    *   Messages
*   Conversion 
    *   Store traffic
    *   Conversion

Choose one of the three goals/objectives and each subcategory under them represents the action or end goal. 

Step #2 - Naming Your Advertisement Campaign
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After you choose your campaign objective, you should name your ad campaign. You will get the option for the same after you choose your objective. 

But why name it?

It will make tracking and monitoring your campaign easy. 

You can determine whether or not to optimize your expenditure throughout ad sets, start a split-test campaign, and test out various versions. This test basically tests out the various ad campaigns and allocates the highest budget to the campaign that shows the most potential.

Even though this is pretty much automated, you can also do this manually, if you wish to do so. 

Step #3 - Placement Of Your Advertisements
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Choosing your target demographic (audience) is pretty much done in the first step. But we would suggest you skip that section in the first step and select Instagram-only placements. 

Choosing this option will enable you to choose different types of ad placements. Just ensure, you uncheck Audience Network and Facebook from there, this way you can make sure that the ds run only on Instagram. 

Step #4 - Targeting Your Audience 
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This step is actually where you find your target audience. 

You cannot go around advertising your products to just about anybody, you need to find people who are interested in your brand, product, or service. For example, if your brand is into making trendy skateboards, you cannot advertise that to a crowd of old people, you need to find young people, as they are more likely to be interested in skateboards. 

Ads manager gives multiple criteria that you set and adjusts to find your target audience. 

Here are the categories included in the ads manager:

*   Age - select the appropriate age category 
*   Location - choose the location you want to advertise your brand at
*   Gender - choose which gender you want to advertise to 
*   Languages - you can even choose to target people speaking a specific language.
*   Connections - helps you choose viewers who are already using your app
*   Detailed Targeting:
    *   Interests - you choose a group of audience who share the same interest
    *   Demographics - refers to the audience you choose
    *   Behaviors - this refers to targeted ads. They target customers based on their purchasing patterns. 

These are the options provided, you can use this and create custom audiences to further stand out and get more traction. Custom audiences are basically people who have visited your site before or it can also be individuals who have similar interests and behavior patterns. 

Step #5 - Budget and Schedule 
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You have 100% control over the money your spend and the schedule of your ads. 

You can choose to have a lifetime budget or a daily budget. 

Here’s the difference between the two:

*   Lifetime Budget - you pay and your ad will run for a set specific duration of time. 
*   Daily Budget - here you allocate a dedicated amount of money to spend on ads on daily basis. This too has a start and end date.

When you select a lifetime budget, you also get the option to customize it. You can advertise only on weekdays or weekends. 

Step #6 - Selecting The Advertising Format
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In the final step, you will basically choose the type of ad format to post. This refers to choosing a type of Instagram ad. 

Based on your final objective and target audience you should choose the best-suited format for your ads.

Here are the different types of ad formats:

*   Stories Ads - Showcase ads on Instagram stories
*   Carousel Ads - lets you upload up to 10 pictures in the same ad post
*   Photo Ads - lets you post one picture
*   Video Ads - Video clips (anywhere between 3 and 60 seconds)
*   Collection Ads - lets viewers buy products directly from Instagram posts

Alternate Method
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This method is good too but not as good and specific as the one mentioned above.

This method is basically Instagram’s version of Facebook’s Boost Post. this works on already existing posts. This is a quick way to promote posts on Instagram only. To do this, you will need a professional Instagram account (just go to settings and you’ll find this option) and your account should be linked to your brand's Facebook page as well. 

That’s All Folks!
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These are a few simple steps you must follow if you want to advertise your brand, product, or service on Instagram. If you do things in a careful manner, then you can be sure to significantly boost your brand's identity, after all, Instagram does have a billion people using it. 

So don’t wait for too long, start advertising your brand on Instagram now!

Make E-commerce Human Like with

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Why Is Live Commerce Important For Brands?

Why Do Consumers Love Live Shopping?

What Is Phygital Marketing for Brands?

A 6-Step Guide To Instagram Ads [For Beginners]