A 6-Step Guide To [Instagram](https://instasell.io/blog/setting-up-an-instagram-shop-in-india-a-detailed-guide-cl0zo6t1t246051jn2bq1304ia) Ads \[For Beginners\]
=================================================

Instagram seems to be the pinnacle of advertisement in today’s world and every brand & individuals seem to be advertising themselves on Instagram. 

But why Instagram?

Well, because of its absolutely massive user base, Instagram over the years has garnered over 1 billion users. This means if you effectively market your brand/product or service on Instagram then you can reach hundreds and thousands of people. 

Just like Facebook ads, Instagram ads pop up everywhere in the apps, from stories to reels, they may seem like any other regular post, but every Instagram Ad shows the word “sponsored”. 

Additionally, Instagram ad posts come with a slew of extra features, like CTAs, catalogs, and much more. But as you know, these ads are paid for, so how much will it cost you?

That depends on a number of factors. Without further ado, let’s get right into it. 

Instagram Ads - How Much Will It [[Cost](https://instasell.io/blog/klarna-vs-afterpay)](https://instasell.io/blog/11-ways-to-reduce-e-commerce-rtos-in-india-in-2022-cl0jqd49i258131jrrzsa54a9l) You?
==========================================

As mentioned in the above section, the cost of Instagram ads depends on a lot of varying factors. For example, here are a few important factors that affect the pricing of Instagram ads:

*   Number of audiences you want to reach out to
*   Target demographic 
*   What time of the year do you advertise (typically, costs go up during holidays)
*   Placement of ads

These are just some of the many factors that come into play. Furthermore, if you want to determine if your expenditure will be adequate to attract the targeted audiences within the specified period of time, then you need to create create a draft campaign in Ads Manager and check for the "[Audience](https://instasell.io/blog/shopify-audiences) Definition" and "Estimated Daily Results modules", it will give you a fair idea of how much it will cost you.

There is no ideal budget or anything similar to that, it all depends on what you want and what you can afford. 

What Are The Different Types Of Instagram ADs?
==============================================

Before you start reading the step-by-step guide to Instagram ads, you should know the different types of ads that Instagram has. 

Here’s a list of different types of Instagram ads you can choose:

*   Image ads
*   [[Video](https://instasell.io/blog/shoppable-video)](https://instasell.io/blog/shoppable-video) ads
*   [[Collection](https://instasell.io/blog/setting-up-an-instagram-shop-in-india-a-detailed-guide-cl0zo6t1t246051jn2bq1304ia)](https://instasell.io/blog/best-products-to-sell) ads
*   [Carousel](https://instasell.io/blog/best-d2c-shopping-pages-on-instagram-india-2022-cl0mb8ku188691jqyyshmrhjp) ads
*   [IGTV](https://instasell.io/blog/how-to-advertise-your-cake-business-on-instagram-cl0ry7rii12321lo3li02wlvs) ads (Instagram TV)
*   [[Shopping](https://instasell.io/blog/shopping-hashtags-for-instagram-in-india-2022-cl159w6fl108611nnvwm714zej)](https://instasell.io/blog/shopping-hashtags-for-instagram-in-india-2022-cl159w6fl108611nnvwm714zej) advertisements 
*   Stories ad
*   Reels ads

Basically, these are different types of posts you can upload on Instagram. You should always choose the type of post that works best for you. 

A Step-By-Step Guide To Instagram Ads
=====================================

Now that you know what Instagram ads are, we’re sure that you’re eager to try them out. But before you start, remember you need to have a Facebook page for your business and that should be linked to your Instagram account, this makes it easier to put up ads and comes with a lot more features and tools. 

Let’s get right into it, the very first thing you must do is log into your Facebook account and start a new campaign, you will find this option in the Ads Manager section.

Step #1 - Select The Goal of The Ad Campaign 
---------------------------------------------

Instagram gives you 3 options for the same 

*   Awareness
    *   Reach 
    *   Increase brand awareness
*   Consideration 
    *   Increase engagement 
    *   Traffic
    *   Views
    *   Lead generation
    *   Messages
*   Conversion 
    *   Store traffic
    *   Conversion

Choose one of the three goals/objectives and each subcategory under them represents the action or end goal. 

Step #2 - Naming Your [Advertisement](https://instasell.io/blog/instagram-ads-guide) Campaign
--------------------------------------------

After you choose your campaign objective, you should name your ad campaign. You will get the option for the same after you choose your objective. 

But why name it?

It will make tracking and monitoring your campaign easy. 

You can determine whether or not to optimize your expenditure throughout ad sets, start a split-test campaign, and test out various versions. This test basically tests out the various ad campaigns and allocates the highest budget to the campaign that shows the most potential.

Even though this is pretty much automated, you can also do this manually, if you wish to do so. 

Step #3 - Placement Of Your Advertisements
------------------------------------------

Choosing your target demographic (audience) is pretty much done in the first step. But we would suggest you skip that section in the first step and select Instagram-only placements. 

Choosing this option will enable you to choose different types of ad placements. Just ensure, you uncheck Audience Network and Facebook from there, this way you can make sure that the ds run only on Instagram. 

Step #4 - Targeting Your Audience 
----------------------------------

This step is actually where you find your target audience. 

You cannot go around advertising your products to just about anybody, you need to find people who are interested in your brand, product, or service. For example, if your brand is into making trendy skateboards, you cannot advertise that to a crowd of old people, you need to find young people, as they are more likely to be interested in skateboards. 

Ads manager gives multiple criteria that you set and adjusts to find your target audience. 

Here are the categories included in the ads manager:

*   Age - select the appropriate age category 
*   Location - choose the location you want to advertise your brand at
*   Gender - choose which gender you want to advertise to 
*   Languages - you can even choose to target people speaking a specific language.
*   Connections - helps you choose viewers who are already using your app
*   Detailed Targeting:
    *   Interests - you choose a group of audience who share the same interest
    *   Demographics - refers to the audience you choose
    *   Behaviors - this refers to targeted ads. They target customers based on their purchasing patterns. 

These are the options provided, you can use this and create custom audiences to further stand out and get more traction. Custom audiences are basically people who have visited your site before or it can also be individuals who have similar interests and behavior patterns. 

Step #5 - Budget and [Schedule](https://instasell.io/blog/ecommerce-events-2023) 
------------------------------

You have 100% control over the money your spend and the schedule of your ads. 

You can choose to have a lifetime budget or a daily budget. 

Here’s the difference between the two:

*   Lifetime Budget - you pay and your ad will run for a set specific duration of time. 
*   Daily Budget - here you allocate a dedicated amount of money to spend on ads on daily basis. This too has a start and end date.

When you select a lifetime budget, you also get the option to customize it. You can advertise only on weekdays or weekends. 

Step #6 - Selecting The Advertising [Format](https://instasell.io/blog/how-to-format-an-email](https://instasell.io/blog/how-to-format-an-email))
------------------------------------------

In the final step, you will basically choose the type of ad format to post. This refers to choosing a type of Instagram ad. 

Based on your final objective and target audience you should choose the best-suited format for your ads.

Here are the different types of ad formats:

*   Stories Ads - Showcase ads on Instagram stories
*   Carousel Ads - lets you upload up to 10 pictures in the same ad post
*   Photo Ads - lets you post one picture
*   Video Ads - Video clips (anywhere between 3 and 60 seconds)
*   Collection Ads - lets viewers buy products directly from Instagram posts

Alternate Method
================

This method is good too but not as good and specific as the one mentioned above.

This method is basically Instagram’s version of Facebook’s Boost Post. this works on already existing posts. This is a quick way to promote posts on Instagram only. To do this, you will need a professional Instagram account (just go to settings and you’ll find this option) and your account should be linked to your brand's Facebook page as well. 

That’s All Folks!
=================

These are a few simple steps you must follow if you want to advertise your brand, product, or service on Instagram. If you do things in a careful manner, then you can be sure to significantly boost your brand's identity, after all, Instagram does have a billion people using it. 

So don’t wait for too long, start advertising your brand on Instagram now!

A 6-Step Guide To [Instagram](https://instasell.io/blog/setting-up-an-instagram-shop-in-india-a-detailed-guide-cl0zo6t1t246051jn2bq1304ia) Ads \[For Beginners\]
=================================================

Instagram seems to be the pinnacle of advertisement in today’s world and every brand & individuals seem to be advertising themselves on Instagram. 

But why Instagram?

Well, because of its absolutely massive user base, Instagram over the years has garnered over 1 billion users. This means if you effectively market your brand/product or service on Instagram then you can reach hundreds and thousands of people. 

Just like Facebook ads, Instagram ads pop up everywhere in the apps, from stories to reels, they may seem like any other regular post, but every Instagram Ad shows the word “sponsored”. 

Additionally, Instagram ad posts come with a slew of extra features, like CTAs, catalogs, and much more. But as you know, these ads are paid for, so how much will it cost you?

That depends on a number of factors. Without further ado, let’s get right into it. 

Instagram Ads - How Much Will It [Cost](https://instasell.io/blog/11-ways-to-reduce-e-commerce-rtos-in-india-in-2022-cl0jqd49i258131jrrzsa54a9l) You?
==========================================

As mentioned in the above section, the cost of Instagram ads depends on a lot of varying factors. For example, here are a few important factors that affect the pricing of Instagram ads:

*   Number of audiences you want to reach out to
*   Target demographic 
*   What time of the year do you advertise (typically, costs go up during holidays)
*   Placement of ads

These are just some of the many factors that come into play. Furthermore, if you want to determine if your expenditure will be adequate to attract the targeted audiences within the specified period of time, then you need to create create a draft campaign in Ads Manager and check for the "Audience Definition" and "Estimated Daily Results modules", it will give you a fair idea of how much it will cost you.

There is no ideal budget or anything similar to that, it all depends on what you want and what you can afford. 

What Are The Different Types Of Instagram ADs?
==============================================

Before you start reading the step-by-step guide to Instagram ads, you should know the different types of ads that Instagram has. 

Here’s a list of different types of Instagram ads you can choose:

*   Image ads
*   [Video](https://instasell.io/blog/shoppable-video) ads
*   [Collection](https://instasell.io/blog/best-products-to-sell) ads
*   Carousel ads
*   IGTV ads (Instagram TV)
*   [Shopping](https://instasell.io/blog/shopping-hashtags-for-instagram-in-india-2022-cl159w6fl108611nnvwm714zej) advertisements 
*   Stories ad
*   Reels ads

Basically, these are different types of posts you can upload on Instagram. You should always choose the type of post that works best for you. 

A Step-By-Step Guide To Instagram Ads
=====================================

Now that you know what Instagram ads are, we’re sure that you’re eager to try them out. But before you start, remember you need to have a Facebook page for your business and that should be linked to your Instagram account, this makes it easier to put up ads and comes with a lot more features and tools. 

Let’s get right into it, the very first thing you must do is log into your Facebook account and start a new campaign, you will find this option in the Ads Manager section.

Step #1 - Select The Goal of The Ad Campaign 
---------------------------------------------

Instagram gives you 3 options for the same 

*   Awareness
    *   Reach 
    *   Increase brand awareness
*   Consideration 
    *   Increase engagement 
    *   Traffic
    *   Views
    *   Lead generation
    *   Messages
*   Conversion 
    *   Store traffic
    *   Conversion

Choose one of the three goals/objectives and each subcategory under them represents the action or end goal. 

Step #2 - Naming Your [Advertisement](https://instasell.io/blog/instagram-ads-guide) Campaign
--------------------------------------------

After you choose your campaign objective, you should name your ad campaign. You will get the option for the same after you choose your objective. 

But why name it?

It will make tracking and monitoring your campaign easy. 

You can determine whether or not to optimize your expenditure throughout ad sets, start a split-test campaign, and test out various versions. This test basically tests out the various ad campaigns and allocates the highest budget to the campaign that shows the most potential.

Even though this is pretty much automated, you can also do this manually, if you wish to do so. 

Step #3 - Placement Of Your Advertisements
------------------------------------------

Choosing your target demographic (audience) is pretty much done in the first step. But we would suggest you skip that section in the first step and select Instagram-only placements. 

Choosing this option will enable you to choose different types of ad placements. Just ensure, you uncheck Audience Network and Facebook from there, this way you can make sure that the ds run only on Instagram. 

Step #4 - Targeting Your Audience 
----------------------------------

This step is actually where you find your target audience. 

You cannot go around advertising your products to just about anybody, you need to find people who are interested in your brand, product, or service. For example, if your brand is into making trendy skateboards, you cannot advertise that to a crowd of old people, you need to find young people, as they are more likely to be interested in skateboards. 

Ads manager gives multiple criteria that you set and adjusts to find your target audience. 

Here are the categories included in the ads manager:

*   Age - select the appropriate age category 
*   Location - choose the location you want to advertise your brand at
*   Gender - choose which gender you want to advertise to 
*   Languages - you can even choose to target people speaking a specific language.
*   Connections - helps you choose viewers who are already using your app
*   Detailed Targeting:
    *   Interests - you choose a group of audience who share the same interest
    *   Demographics - refers to the audience you choose
    *   Behaviors - this refers to targeted ads. They target customers based on their purchasing patterns. 

These are the options provided, you can use this and create custom audiences to further stand out and get more traction. Custom audiences are basically people who have visited your site before or it can also be individuals who have similar interests and behavior patterns. 

Step #5 - Budget and Schedule 
------------------------------

You have 100% control over the money your spend and the schedule of your ads. 

You can choose to have a lifetime budget or a daily budget. 

Here’s the difference between the two:

*   Lifetime Budget - you pay and your ad will run for a set specific duration of time. 
*   Daily Budget - here you allocate a dedicated amount of money to spend on ads on daily basis. This too has a start and end date.

When you select a lifetime budget, you also get the option to customize it. You can advertise only on weekdays or weekends. 

Step #6 - Selecting The Advertising Format
------------------------------------------

In the final step, you will basically choose the type of ad format to post. This refers to choosing a type of Instagram ad. 

Based on your final objective and target audience you should choose the best-suited format for your ads.

Here are the different types of ad formats:

*   Stories Ads - Showcase ads on Instagram stories
*   Carousel Ads - lets you upload up to 10 pictures in the same ad post
*   Photo Ads - lets you post one picture
*   Video Ads - Video clips (anywhere between 3 and 60 seconds)
*   Collection Ads - lets viewers buy products directly from Instagram posts

Alternate Method
================

This method is good too but not as good and specific as the one mentioned above.

This method is basically Instagram’s version of Facebook’s Boost Post. this works on already existing posts. This is a quick way to promote posts on Instagram only. To do this, you will need a professional Instagram account (just go to settings and you’ll find this option) and your account should be linked to your brand's Facebook page as well. 

That’s All Folks!
=================

These are a few simple steps you must follow if you want to advertise your brand, product, or service on Instagram. If you do things in a careful manner, then you can be sure to significantly boost your brand's identity, after all, Instagram does have a billion people using it. 

So don’t wait for too long, start advertising your brand on Instagram now!

A 6-Step Guide To Instagram Ads [For Beginners]

How To Connect [Shopify](https://instasell.io/blog/shopify-alternatives) with [[Instagram](https://instasell.io/blog/instagram-ads-guide)](https://instasell.io/blog/setting-up-an-instagram-shop-in-india-a-detailed-guide-cl0zo6t1t246051jn2bq1304ia)
=====================================

If you wanted to sell your products online 5 years ago, it would’ve been quite the hassle. From buying a domain to getting all technical work taken care of by professionals. But as of now, all you need is an Instagram account.

With an [Instagram](https://instasell.io/blog/instagram-posts-shopify) account integrated with a few other tools, you will be able to sell products online. Shopify makes [selling](https://instasell.io/blog/best-products-to-sell) products online easy, they offer a lot of tools to help you market your products and sell them. 

But here’s the catch, Shopify needs a third-party [integration](https://instasell.io/blog/shopify-ebay-integration) for you to actually sell products, and what better option to choose than Instagram? The most used [social media](https://instasell.io/blog/best-d2c-shopping-pages-on-instagram-india-2022-cl0mb8ku188691jqyyshmrhjp) platform. There are several reasons why you should use Shopify with Instagram. For starters, Instagram is the biggest social media platform with a large user base and it also helps in improving customer experience, Instagram by itself offers several tools to increase your [audience](https://instasell.io/blog/shopify-audiences-guide) and customer base. 

But before you can use Instagram and Shopify together, you must first convert your personal account on Instagram into a [business account](https://instasell.io/blog/top-10-profitable-business-ideas-in-india-2022-cl0po40ly302351jqyjs4xcrgf). Here’s how you do it:

1.  Go over to your profile page 
2.  Tap on the “3 lines” menu bar which is located in the top right corner of the screen
3.  Now tap on settings
4.  After that, select the “Account” option
5.  When you go to the account section, you’ll see an option that reads “Switch to Professional Account”, click on it and you now have a business account.

Once you’ve done this, you can go ahead and set up your Instagram Shop, and in the event that this feature is not available in your region, you can become a managed client to get Instagram Shopping features. 

Connecting Shopify With Instagram - [Instafeed](https://instasell.io/blog/instasell-review-best-e-commerce-platform-for-instagram-sellers-cl143ip8206511nnv6d48if5l) app on Shopify
============================================================

Now that you have everything set up, let’s take a look at how you can connect your Instagram and Shopify to boost sales. 

There are two ways through which this can be done:

Method 1 - Adding Instagram Link To Your Shopify Store
------------------------------------------------------

To go ahead with either method, you will first require a Shopify account as well. Shopify offers its users an application “Facebook Channels” which allows you to incorporate your products from your Instagram account. 

*   Head over to Shopify and log in to your account
*   On the left, you will see a navigation bar, scroll down and select the “Online Store” option at the bottom
*   Once you do, you will be shown all the themes you have in your store. Choose the theme you currently are using and then select the “Customize” option
*   On the left side of the screen, you will see the option “Theme Settings”, click on it
*   You will now be shown several [customization](https://instasell.io/blog/shopify-theme-customisation) options such as typography, colors, and many more. Once done, select “[Social Media](https://instasell.io/blog/best-d2c-shopping-pages-on-instagram-india-2022-cl0mb8ku188691jqyyshmrhjp)”
*   Finally, on the left side of the screen, you will notice “Social Accounts” as an option. This is where you add your Instagram link. 
*   Now, head over to your Instagram Page and copy your profile URL and paste it into your Shopify sidebar. 
*   Once you’ve done this, scroll down to see the Instagram Icon, if you see it, you have successfully linked your Instagram to your Shopify store and you can now save the changes made. 

Method 2 - Use A [Plugin](https://instasell.io/blog/tools-for-ecommerce) To Display Your Instagram Feed On Your Shopify Store
----------------------------------------------------------------------------

You can also use plugins or Instagram Feeds apps from the Shopify Apps store to connect your Instagram and Shopify.

Using plugins is a great way to connect your Shopify store and Instagram. These Feed apps allow you to link products via Instagram [hashtags](https://instasell.io/blog/top-trending-indian-hashtags-for-instagram-2022-cl15dkrxb119271nnvb2zbut9k). In other words, when a user uploads any post whilst using your branded hashtag, that post will be visible on your Instagram Feed store as well. 

To do this, you will first need to go to the Shopify App store and look for the best Instagram Feed apps. We will tell you about the best Instagram Feed Apps later on in the article. 

Here are some basic things you can do with Feed Apps:

*   It offers multiple customization offers for your Instagram page
*   It will help you increase your audience and customer base by linking your Instagram on your website 
*   You can tag multiple products on your Instagram
*   You can even segregate media based on hashtags and accounts. 

### Connecting Instagram Accounts

Follow these steps to connect your Instagram Account:

*   Open the [plugin](https://instasell.io/blog/tools-for-ecommerce)/Feed App
*   Click on “Connect an Instagram Account”
*   Now give permission to the Instagram Feed app to access your profile page for information and other media that you have uploaded

Once you’ve successfully connected your Instagram and Shopify, you can now go about customizing your online store. 

On most of the Plugins/Instagram Feed apps, [feed](https://instasell.io/blog/ecommerce-search-engine) customization mainly refers to 4 categories:

1.  Post Spacing - the space between each image or video
2.  Feed Title - The feed title will help in linking the User Generated Content (UGC) to your feed whenever they use your specific branded hashtag. 
3.  Number of Columns and Rows - refers to the number of UGC posts that are shown in rows or columns
4.  On Post Click - This refers to when a user clicks and selects an image from your Instagram Page. 

### Incorporating Your Instagram Feed Into Your Shopify Page 

*   Open the Shopify editor and select the “add a section” on the left side of the screen
*   Now select “Instagram App”
*   Here’s an important point to remember, after you add your Instagram link, it typically does not open automatically, which is why you must save the changes. 

After you’ve completed all the steps above, you can display the Instagram Icon on your Shopify page and you can even use the drag-and-drop option that many Instagram Feed Apps provide. 

Top 5 Instagram Feed/Instafeed Apps
===================================

Here are some of the best Instagram Feed Apps/Plugins you should choose

### 1\. Instafeed | Instagram feed by Instasell

[Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify), an extremely popular plugin, makes integrating posts and their customization very easy and efficient. It provides every basic feature as well as IGTV and a [shoppable](https://instasell.io/blog/shoppable-video) feed. 

This plugin is extremely easy to use and offers a lot of other benefits as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It offers slider and grid layout options
*   You provide features like Instagram shoppable Feed
*   It also shows the number of likes on every post
*   It doesn't impact your website performance and loading speed at all.

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not give you the option of Instagram Stories yet

</div></div></div>

Instafeed offers free plans and paid ones as well. 

### 2\. Instagram Feed by Pina Tropical

Among the most simple yet efficient Feed apps, you’ll come across. Instagram Feed by Pina Tropical lets you integrate your Insta feed to your Shopify Page. 

The best feature here is that this plugin will let you customize the layout of the page on either your phone or computer. You can also choose how your Instagram feed is presented on several other devices as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It will display the likes on every post 
*   Offers slider and grid layout options 

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not have a shoppable Feed option
*   It also doesn’t have the Instagram Stories option
*   It impacts the website performance and decreases conversions

</div></div></div>

Instagram Feed by Pina Tropical offers both free and paid plans. They also offer a free trial version of the paid plans. 

### 3\. Instagram Shopping & Feed by ETS-Soft

The Instagram Shopping & Feed is by far the easiest Feed App to set up. It can help you connect your Instagram page and let’s upload multiple pictures with just one click. 

It further helps in generating a shoppable feed to help your customers add more items to their cart easily. Additionally, it also has over 9 filtering options. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It too offers sliders and grid layout options
*   It has several filter options 
*   Offers shoppable feed options
*   It displays the number of likes on every post as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   No option for Instagram Stories 
*   It has medium impact on the website performance and loading speed

</div></div></div>

Instagram Shopping & Feed offers free and paid plans, they also offer a free trial period for their paid plans. 

### 4\. Social widget

Social widget is a unique plugin that will let you import several Instagram accounts. If you have more than one Instagram account that you use, then you can connect them all via Socialwidget, it makes it easier as everything is put in one place. 

It also offers CTA (Call-to-action buttons) options to help convert visitors into customers. Apart from this, you also have the option of importing multiple photos, videos, and other media. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has slider and grid layout options
*   Offers shoppable feed feature 
*   It also offers Instagram stories option 
*   It displays likes on each post 
*   It lets you add Instagram and Tik-Tok reels as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It appears to have comparatively fewer customization options
*   It has high impact on your website loading speed and is a bulky app.

</div></div></div>

Socialwidget offers both free and paid versions for people to use. They also offer a free trial of their paid versions as well.

### 5\. InstafeedEX 

A unique plugin, that helps you create a smart lightbox and helps in displaying Instagram pictures as a pop-up. 

The best part is that InstafeedEX offers real-time Instagram syncing and lets you select the pictures you want to display. This means that whatever changes that you may make on your Instagram page will reflect almost immediately. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has grid and slider layout options
*   It will also display likes on each and every post. 
*   It offers real-time sync with Instagram

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not offer shoppable features
*   It also doesn’t have the Instagram stories option
*   It has low impact on the website performance and loading speed

</div></div></div>

InstafeedEX offers both free and paid versions and they also offer a free trial of their paid plans as well. 

Although every plugin mentioned, as per user reviews, [Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify) seems to be among the most used and most popular Instagram Feed App, given its ease of use and multiple customization options, we aren’t surprised. Although it may lack the Instagram Stories features, it still makes up for it in many other ways by offering several other options and has no impact on the website speed or performance. 
============================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================

How To Connect [Shopify](https://instasell.io/blog/shopify-alternatives) with [Instagram](https://instasell.io/blog/setting-up-an-instagram-shop-in-india-a-detailed-guide-cl0zo6t1t246051jn2bq1304ia)
=====================================

If you wanted to sell your products online 5 years ago, it would’ve been quite the hassle. From buying a domain to getting all technical work taken care of by professionals. But as of now, all you need is an Instagram account.

With an [Instagram](https://instasell.io/blog/instagram-posts-shopify) account integrated with a few other tools, you will be able to sell products online. Shopify makes [selling](https://instasell.io/blog/best-products-to-sell) products online easy, they offer a lot of tools to help you market your products and sell them. 

But here’s the catch, Shopify needs a third-party [integration](https://instasell.io/blog/shopify-ebay-integration) for you to actually sell products, and what better option to choose than Instagram? The most used [social media](https://instasell.io/blog/best-d2c-shopping-pages-on-instagram-india-2022-cl0mb8ku188691jqyyshmrhjp) platform. There are several reasons why you should use Shopify with Instagram. For starters, Instagram is the biggest social media platform with a large user base and it also helps in improving customer experience, Instagram by itself offers several tools to increase your [audience](https://instasell.io/blog/shopify-audiences-guide) and customer base. 

But before you can use Instagram and Shopify together, you must first convert your personal account on Instagram into a [business account](https://instasell.io/blog/top-10-profitable-business-ideas-in-india-2022-cl0po40ly302351jqyjs4xcrgf). Here’s how you do it:

1.  Go over to your profile page 
2.  Tap on the “3 lines” menu bar which is located in the top right corner of the screen
3.  Now tap on settings
4.  After that, select the “Account” option
5.  When you go to the account section, you’ll see an option that reads “Switch to Professional Account”, click on it and you now have a business account.

Once you’ve done this, you can go ahead and set up your Instagram Shop, and in the event that this feature is not available in your region, you can become a managed client to get Instagram Shopping features. 

Connecting Shopify With Instagram - Instafeed app on Shopify
============================================================

Now that you have everything set up, let’s take a look at how you can connect your Instagram and Shopify to boost sales. 

There are two ways through which this can be done:

Method 1 - Adding Instagram Link To Your Shopify Store
------------------------------------------------------

To go ahead with either method, you will first require a Shopify account as well. Shopify offers its users an application “Facebook Channels” which allows you to incorporate your products from your Instagram account. 

*   Head over to Shopify and log in to your account
*   On the left, you will see a navigation bar, scroll down and select the “Online Store” option at the bottom
*   Once you do, you will be shown all the themes you have in your store. Choose the theme you currently are using and then select the “Customize” option
*   On the left side of the screen, you will see the option “Theme Settings”, click on it
*   You will now be shown several [customization](https://instasell.io/blog/shopify-theme-customisation) options such as typography, colors, and many more. Once done, select “Social Media”
*   Finally, on the left side of the screen, you will notice “Social Accounts” as an option. This is where you add your Instagram link. 
*   Now, head over to your Instagram Page and copy your profile URL and paste it into your Shopify sidebar. 
*   Once you’ve done this, scroll down to see the Instagram Icon, if you see it, you have successfully linked your Instagram to your Shopify store and you can now save the changes made. 

Method 2 - Use A Plugin To Display Your Instagram Feed On Your Shopify Store
----------------------------------------------------------------------------

You can also use plugins or Instagram Feeds apps from the Shopify Apps store to connect your Instagram and Shopify.

Using plugins is a great way to connect your Shopify store and Instagram. These Feed apps allow you to link products via Instagram [hashtags](https://instasell.io/blog/top-trending-indian-hashtags-for-instagram-2022-cl15dkrxb119271nnvb2zbut9k). In other words, when a user uploads any post whilst using your branded hashtag, that post will be visible on your Instagram Feed store as well. 

To do this, you will first need to go to the Shopify App store and look for the best Instagram Feed apps. We will tell you about the best Instagram Feed Apps later on in the article. 

Here are some basic things you can do with Feed Apps:

*   It offers multiple customization offers for your Instagram page
*   It will help you increase your audience and customer base by linking your Instagram on your website 
*   You can tag multiple products on your Instagram
*   You can even segregate media based on hashtags and accounts. 

### Connecting Instagram Accounts

Follow these steps to connect your Instagram Account:

*   Open the [plugin](https://instasell.io/blog/tools-for-ecommerce)/Feed App
*   Click on “Connect an Instagram Account”
*   Now give permission to the Instagram Feed app to access your profile page for information and other media that you have uploaded

Once you’ve successfully connected your Instagram and Shopify, you can now go about customizing your online store. 

On most of the Plugins/Instagram Feed apps, [feed](https://instasell.io/blog/ecommerce-search-engine) customization mainly refers to 4 categories:

1.  Post Spacing - the space between each image or video
2.  Feed Title - The feed title will help in linking the User Generated Content (UGC) to your feed whenever they use your specific branded hashtag. 
3.  Number of Columns and Rows - refers to the number of UGC posts that are shown in rows or columns
4.  On Post Click - This refers to when a user clicks and selects an image from your Instagram Page. 

### Incorporating Your Instagram Feed Into Your Shopify Page 

*   Open the Shopify editor and select the “add a section” on the left side of the screen
*   Now select “Instagram App”
*   Here’s an important point to remember, after you add your Instagram link, it typically does not open automatically, which is why you must save the changes. 

After you’ve completed all the steps above, you can display the Instagram Icon on your Shopify page and you can even use the drag-and-drop option that many Instagram Feed Apps provide. 

Top 5 Instagram Feed/Instafeed Apps
===================================

Here are some of the best Instagram Feed Apps/Plugins you should choose

### 1\. Instafeed | Instagram feed by Instasell

[Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify), an extremely popular plugin, makes integrating posts and their customization very easy and efficient. It provides every basic feature as well as IGTV and a [shoppable](https://instasell.io/blog/shoppable-video) feed. 

This plugin is extremely easy to use and offers a lot of other benefits as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It offers slider and grid layout options
*   You provide features like Instagram shoppable Feed
*   It also shows the number of likes on every post
*   It doesn't impact your website performance and loading speed at all.

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not give you the option of Instagram Stories yet

</div></div></div>

Instafeed offers free plans and paid ones as well. 

### 2\. Instagram Feed by Pina Tropical

Among the most simple yet efficient Feed apps, you’ll come across. Instagram Feed by Pina Tropical lets you integrate your Insta feed to your Shopify Page. 

The best feature here is that this plugin will let you customize the layout of the page on either your phone or computer. You can also choose how your Instagram feed is presented on several other devices as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It will display the likes on every post 
*   Offers slider and grid layout options 

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not have a shoppable Feed option
*   It also doesn’t have the Instagram Stories option
*   It impacts the website performance and decreases conversions

</div></div></div>

Instagram Feed by Pina Tropical offers both free and paid plans. They also offer a free trial version of the paid plans. 

### 3\. Instagram Shopping & Feed by ETS-Soft

The Instagram Shopping & Feed is by far the easiest Feed App to set up. It can help you connect your Instagram page and let’s upload multiple pictures with just one click. 

It further helps in generating a shoppable feed to help your customers add more items to their cart easily. Additionally, it also has over 9 filtering options. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It too offers sliders and grid layout options
*   It has several filter options 
*   Offers shoppable feed options
*   It displays the number of likes on every post as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   No option for Instagram Stories 
*   It has medium impact on the website performance and loading speed

</div></div></div>

Instagram Shopping & Feed offers free and paid plans, they also offer a free trial period for their paid plans. 

### 4\. Social widget

Social widget is a unique plugin that will let you import several Instagram accounts. If you have more than one Instagram account that you use, then you can connect them all via Socialwidget, it makes it easier as everything is put in one place. 

It also offers CTA (Call-to-action buttons) options to help convert visitors into customers. Apart from this, you also have the option of importing multiple photos, videos, and other media. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has slider and grid layout options
*   Offers shoppable feed feature 
*   It also offers Instagram stories option 
*   It displays likes on each post 
*   It lets you add Instagram and Tik-Tok reels as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It appears to have comparatively fewer customization options
*   It has high impact on your website loading speed and is a bulky app.

</div></div></div>

Socialwidget offers both free and paid versions for people to use. They also offer a free trial of their paid versions as well.

### 5\. InstafeedEX 

A unique plugin, that helps you create a smart lightbox and helps in displaying Instagram pictures as a pop-up. 

The best part is that InstafeedEX offers real-time Instagram syncing and lets you select the pictures you want to display. This means that whatever changes that you may make on your Instagram page will reflect almost immediately. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has grid and slider layout options
*   It will also display likes on each and every post. 
*   It offers real-time sync with Instagram

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not offer shoppable features
*   It also doesn’t have the Instagram stories option
*   It has low impact on the website performance and loading speed

</div></div></div>

InstafeedEX offers both free and paid versions and they also offer a free trial of their paid plans as well. 

Although every plugin mentioned, as per user reviews, [Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify) seems to be among the most used and most popular Instagram Feed App, given its ease of use and multiple customization options, we aren’t surprised. Although it may lack the Instagram Stories features, it still makes up for it in many other ways by offering several other options and has no impact on the website speed or performance. 
============================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================

How To Connect Shopify with Instagram

If you're a [business](https://instasell.io/blog/top-10-profitable-business-ideas-in-india-2022-cl0po40ly302351jqyjs4xcrgf) looking to sell your products, build a brand image, and grow, then setting up an Instagram shop is the way to go. Instagram released the shop feature not too long ago and statistically India has the most number of Instagram users, which means, this is a great platform to sell your products and up-scale your business.

To begin with, because of [Instagram's](https://instasell.io/blog/how-to-advertise-your-cake-business-on-instagram-cl0ry7rii12321lo3li02wlvs) exceptional [[marketing](https://instasell.io/blog/ecommerce-marketing-automation) features](https://instasell.io/blog/instagram-ads-guide), brands have always been able to sell products.

But the introduction of the Instagram shopping feature takes it to a whole new level. From incorporating your product catalog with your brand's profile to letting you tag your products in your [posts](https://instasell.io/blog/instagram-posts-shopify), this is turning out to be quite the marketplace.

You should keep in mind that Instagram Shop can only be used for the sale of physical goods and products, you cannot sell services through this feature.

How To Enable Instagram Shop Feature?
=====================================

Before you enable this feature, you must ensure you have a few things ready, such as

1.  Ensure you have the latest version of the app
    
2.  To enable and use the [Shopping](https://instasell.io/blog/shopping-hashtags-for-instagram-in-india-2022-cl159w6fl108611nnvwm714zej) feature, your account must be approved by Instagram. Here are the things you should do to get your account approved -
    
3.  Ensure you comply with the policies set by Instagram
    
4.  Make sure you stay in a region where this feature is supported, if you aren't then you must be a "managed client" (This feature is currently available only for managed clients in India)
    
5.  Represent your business
    
6.  Only provide information that is accurate
    
7.  Be ready with products, catalogs, and creative posts.
    
8.  Your Instagram must be linked with Facebook page
    

Once you have everything ready, you can go ahead and enable the shop feature:-

1.  Go to your profile page and click on the menu tab
    
2.  Now open "settings"
    
3.  Select the "Business" option
    
4.  Now tap on the option that reads "Shopping" and continue
    
5.  Now select the products/catalogues and link them to your business account
    
6.  Select "Done"
    

Now, you have successfully opened an Instagram shop with several features. You can now post your catalogs as posts, pictures, [reels](https://instasell.io/blog/instagram-ads-guide](https://instasell.io/blog/instagram-ads-guide)), and much more.

Instagram allows you to tag up to 5 products in one post and it allows you to tag one product in every Instagram story.

​**What To Do If Instagram Shop Feature Isn't Available In Your Region?**
-------------------------------------------------------------------------

As mentioned earlier, if you don't live in a region where these features are unavailable then you must be a managed client to make use of these shopping features.

Currently, In India, the shop feature isn't available but you can still see several brands using this feature because they are managed clients.

### What Are Managed Clients?

Managed Clients are brands who have been given access to certain features or their accounts are being managed by Facebook.

You do not have the option of contacting Instagram to become a managed client. It depends on certain factors, such as the popularity of your brand, transparency, and other similar components.

Once your account is eligible, representatives from Facebook will connect with you and give you access to the features that you require.

But you can be sure that this feature will be released in India soon. When that happens, you will be able to use these features without being a managed client.

What Features Do You Get With Instagram Shop?
---------------------------------------------

This addition into Instagram is truly amazing, for brands and businesses who are looking to increase their sales number as well as their customer base.

Here are the features you can expect from Instagram Shop

1.  Product Images
2.  Shoppable Tags
3.  Product descriptions
4.  Interlinking option to your online store
5.  Cost of the product
6.  Other related products

Making The Best Use Of Instagram Shop
-------------------------------------

It comes as no surprise that Instagram has been continually changing the way people shop in the past few years and if you want your business to stay ahead of the curve, then you must know how to use Instagram Shop.

Instagram Shop can help you take your sales to the next level. With this feature, you can make a product catalog and make that catalog accessible with a "View Shop" button on your Instagram account's profile page.

Here are some of Instagram's other [e-commerce](https://instasell.io/blog/ecommerce-events-2023) features that you can use -

1.  Instagram Post Shopping - You can tag upto 5 products in each post.
2.  Instagram Stories Shopping - You have the option of tagging one product in each story.
3.  Instagram Reels and IGTV Shopping - You can tag products in your Reels and IGTV videos to increase sales.
4.  Instagram Live Shopping - This feature is amongst the most innovative, you can go live on your Instagram, showcase your products and tag them for people to buy. Instagram allows you to tag upto 30 products before you go live, provided you have access to Instagram checkout.
5.  Instagram also offers "Instagram Guides" to help you improve your sales game. It will share a number of tips and tactics to help you increase your sales.

### Tagging Products In Your Instagram Posts, Stories, Reels, and More

[Tagging products](https://instasell.io/blog/search?search_query=[hashtags](https://instasell.io/blog/best-instagram-fashion-hashtags-2022-cl0zfb5x9225441jn222ny6ozi)) in your Instagram post is extremely easy.

To tag products in your feed posts, reels, and more, you must first upload a post. Once done, you'll now get the option to add filters, and captions. You will also find an option "Tag Products".

When you select "Tag Products'', you will be able to tag 5 products in a post and not more. If you post a carousel post (multiple pictures), you can tag upto 20 products.

Furthermore, you can tag products the same way when you're uploading reels and IGTV videos.

If you want to tag a product in your Instagram story then, open the stickers menu after selecting the picture you want to upload and select the "Product" sticker. You will now be given the option to choose products and tag them. Although you can tag only one product in each story, you can post multiple stories.

The best part about Instagram story shopping is you don't need to be verified to use it or have a huge number of followers.

### How Upload Posts That Can Convert Viewers Into Customers

Several brands have different ways to convert viewers into customers, it all depends in your line of business. But with that being said, if you are mindful of a few things you will easily be able to convert and increase sales.

Here are a few things to keep in mind :

1.  Post visually-appealing photos, it helps capture the attention of people
2.  Use Call-to-action (CTA) buttons to prompt users
3.  Make sure you use hashtags that are relevant to your business and products
4.  Try to use user-generated content to display your products.
5.  Make aesthetically pleasing videos. They not only capture the attention of people, but it also helps in retaining their interest.

There you go, this is all the information you need when you're setting up an Instagram Shop.

Remember, Instagram is a great place to share photos and videos, which is why you should leverage that to your advantage. If done right, you can skyrocket your sales and make your customers' shopping experience truly unique.

Instagram is the future of online shopping, if you want to be a successful part of it, you should jump on the bandwagon right now.

\[\[Update\]\] 
===============

Instagram shop will be discontinued by Instagram from March 16th, 2023. Brands will not be able to show case the catalogue of their products anymore. [Instasell](https://instasell.io) has partnered with Meta to find a solution to help brands still continue to get orders via Instagram DMs. You can now capture,converse & convert your followers with Live shopping using Instasell on Instagram.

If you're a business looking to sell your products, build a brand image, and grow, then setting up an Instagram shop is the way to go. Instagram released the shop feature not too long ago and statistically India has the most number of Instagram users, which means, this is a great platform to sell your products and up-scale your business.

To begin with, because of [Instagram's](https://instasell.io/blog/how-to-advertise-your-cake-business-on-instagram-cl0ry7rii12321lo3li02wlvs) exceptional [marketing features](https://instasell.io/blog/instagram-ads-guide), brands have always been able to sell products.

But the introduction of the Instagram shopping feature takes it to a whole new level. From incorporating your product catalog with your brand's profile to letting you tag your products in your posts, this is turning out to be quite the marketplace.

You should keep in mind that Instagram Shop can only be used for the sale of physical goods and products, you cannot sell services through this feature.

How To Enable Instagram Shop Feature?
=====================================

Before you enable this feature, you must ensure you have a few things ready, such as

1.  Ensure you have the latest version of the app
    
2.  To enable and use the Shopping feature, your account must be approved by Instagram. Here are the things you should do to get your account approved -
    
3.  Ensure you comply with the policies set by Instagram
    
4.  Make sure you stay in a region where this feature is supported, if you aren't then you must be a "managed client" (This feature is currently available only for managed clients in India)
    
5.  Represent your business
    
6.  Only provide information that is accurate
    
7.  Be ready with products, catalogs, and creative posts.
    
8.  Your Instagram must be linked with Facebook page
    

Once you have everything ready, you can go ahead and enable the shop feature:-

1.  Go to your profile page and click on the menu tab
    
2.  Now open "settings"
    
3.  Select the "Business" option
    
4.  Now tap on the option that reads "Shopping" and continue
    
5.  Now select the products/catalogues and link them to your business account
    
6.  Select "Done"
    

Now, you have successfully opened an Instagram shop with several features. You can now post your catalogs as posts, pictures, reels, and much more.

Instagram allows you to tag up to 5 products in one post and it allows you to tag one product in every Instagram story.

​**What To Do If Instagram Shop Feature Isn't Available In Your Region?**
-------------------------------------------------------------------------

As mentioned earlier, if you don't live in a region where these features are unavailable then you must be a managed client to make use of these shopping features.

Currently, In India, the shop feature isn't available but you can still see several brands using this feature because they are managed clients.

### What Are Managed Clients?

Managed Clients are brands who have been given access to certain features or their accounts are being managed by Facebook.

You do not have the option of contacting Instagram to become a managed client. It depends on certain factors, such as the popularity of your brand, transparency, and other similar components.

Once your account is eligible, representatives from Facebook will connect with you and give you access to the features that you require.

But you can be sure that this feature will be released in India soon. When that happens, you will be able to use these features without being a managed client.

What Features Do You Get With Instagram Shop?
---------------------------------------------

This addition into Instagram is truly amazing, for brands and businesses who are looking to increase their sales number as well as their customer base.

Here are the features you can expect from Instagram Shop

1.  Product Images
2.  Shoppable Tags
3.  Product descriptions
4.  Interlinking option to your online store
5.  Cost of the product
6.  Other related products

Making The Best Use Of Instagram Shop
-------------------------------------

It comes as no surprise that Instagram has been continually changing the way people shop in the past few years and if you want your business to stay ahead of the curve, then you must know how to use Instagram Shop.

Instagram Shop can help you take your sales to the next level. With this feature, you can make a product catalog and make that catalog accessible with a "View Shop" button on your Instagram account's profile page.

Here are some of Instagram's other e-commerce features that you can use -

1.  Instagram Post Shopping - You can tag upto 5 products in each post.
2.  Instagram Stories Shopping - You have the option of tagging one product in each story.
3.  Instagram Reels and IGTV Shopping - You can tag products in your Reels and IGTV videos to increase sales.
4.  Instagram Live Shopping - This feature is amongst the most innovative, you can go live on your Instagram, showcase your products and tag them for people to buy. Instagram allows you to tag upto 30 products before you go live, provided you have access to Instagram checkout.
5.  Instagram also offers "Instagram Guides" to help you improve your sales game. It will share a number of tips and tactics to help you increase your sales.

### Tagging Products In Your Instagram Posts, Stories, Reels, and More

[Tagging products](https://instasell.io/blog/search?search_query=hashtags) in your Instagram post is extremely easy.

To tag products in your feed posts, reels, and more, you must first upload a post. Once done, you'll now get the option to add filters, and captions. You will also find an option "Tag Products".

When you select "Tag Products'', you will be able to tag 5 products in a post and not more. If you post a carousel post (multiple pictures), you can tag upto 20 products.

Furthermore, you can tag products the same way when you're uploading reels and IGTV videos.

If you want to tag a product in your Instagram story then, open the stickers menu after selecting the picture you want to upload and select the "Product" sticker. You will now be given the option to choose products and tag them. Although you can tag only one product in each story, you can post multiple stories.

The best part about Instagram story shopping is you don't need to be verified to use it or have a huge number of followers.

### How Upload Posts That Can Convert Viewers Into Customers

Several brands have different ways to convert viewers into customers, it all depends in your line of business. But with that being said, if you are mindful of a few things you will easily be able to convert and increase sales.

Here are a few things to keep in mind :

1.  Post visually-appealing photos, it helps capture the attention of people
2.  Use Call-to-action (CTA) buttons to prompt users
3.  Make sure you use hashtags that are relevant to your business and products
4.  Try to use user-generated content to display your products.
5.  Make aesthetically pleasing videos. They not only capture the attention of people, but it also helps in retaining their interest.

There you go, this is all the information you need when you're setting up an Instagram Shop.

Remember, Instagram is a great place to share photos and videos, which is why you should leverage that to your advantage. If done right, you can skyrocket your sales and make your customers' shopping experience truly unique.

Instagram is the future of online shopping, if you want to be a successful part of it, you should jump on the bandwagon right now.

\[\[Update\]\] 
===============

Instagram shop will be discontinued by Instagram from March 16th, 2023. Brands will not be able to show case the catalogue of their products anymore. [Instasell](https://instasell.io) has partnered with Meta to find a solution to help brands still continue to get orders via Instagram DMs. You can now capture,converse & convert your followers with Live shopping using Instasell on Instagram.

Setting Up an Instagram Shop in India - A Detailed Guide

Instagram is the next [Amazon](https://instasell.io/blog/amazon-vs-shopify)
----------------------------

If you have been running an online brand and are active on Instagram we're sure you'd agree.

Instagram is the 7th most visited website in the world, with more than 11% of its users using it for shopping contributing to $10B in total commerce. So if you're an online brand or DTC business looking to scale your business, Instagram is the place to be.

If you're gonna start selling on Instagram, you'd need the following:

1.  Well designed E-commerce site
    
2.  [Payment](https://instasell.io/blog/klarna-vs-afterpay) Gateway Integration
    
3.  [Inventory](https://instasell.io/blog/consigned-inventory-guide-for-businesses) Management for managing orders
    

What's the best E-commerce platform for Instagram? A Detailed Comparison
------------------------------------------------------------------------

### ​​Shopify: **​**

[Shopify](https://instasell.io/blog/shopify-alternatives) has been the "Go-To" E-commerce platform for thousands of businesses across the world. Priced at around $29 (₹2500/month), it provides you with:

1.  Basic e-commerce website templates
    
2.  Inventory and order management system
    
3.  Wide variety of plugins and third-party templates
    

### Why is Shopify not the right fit for Instagram businesses:

1.  Shopify doesn't offer a free plan. At **₹2500/month, it's too expensive** for growing Instagram businesses.
    
2.  There are many hidden charges. Shopify \*\*charges you a 4.5% commission \*\*on each sale made.
    
3.  Basic features **require plugins/templates**. If you're going with Shopify's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.
    

![](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/shopifyprosandcons-1648129314236-compressed.png)

### **Woocommerce: ​**

Woocommerce is the platform if you're running your website on WordPress. At first look, Woocommerce might feel like a pocket-friendly option, but there are many hidden charges if you choose to go with them. Here's our pricing breakdown for Woocommerce:

Hosting- $5 a month.Domain- $9 yearSSL Certificate- $0 (Hosting includes this)Theme- $0 (Storefront)Shopping- $0 (WooCommerce)[Add-ons](https://instasell.io/blog/tools-for-ecommerce)- $199 lifetime. (Elementor Pro)Customization for colors, theme, site, checkout, etc- $170.

Grand total of $386 (₹30,020) with a recurring expense of $10 a month (₹850) for hosting.

### Why is Woocommerce not the right fit for Instagram businesses:

1.  Woocommerce cannot be set up if you don't have coding knowledge. You will need an experienced Woocommerce developer to set up your store.
    
2.  There are many hidden charges, adding up to your overall costs.
    
3.  Basic features **require plugins/templates**. If you're going with Woocommerce's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.
    

\--

![woocommerce](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/woocommerce-1648141321427-compressed.png)

\--

Instasell: Best E-commerce platform for Instagram sellers
---------------------------------------------------------

[Instasell](https://instasell.io) is the best platform for selling on Instagram. Tailor-made for Instagram sellers, this platform helps you create a website, add products, and manage all your orders from your mobile.

More than 110,000+ sellers use Instasell to manage their Instagram business. Don't take out word for it --

> Instasell helped me improve my sales more than 3x. Love their customer support and features. Highly recommend!
> 
> *   Rashmi, Founder - Berry Sorbet (instasell.in/berrysorbet)​
> 
> Instasell is the best platform for selling on Instagram! I love how easy it is to get my products online. Very user-friendly and simple to use.> Yashmak, Founder - Yashmak Yarn (www.yashmakyarn.com)

Here's how Instasell helps you power your business:

1.  Create a beautiful website for your online business in under 2 minutes on your mobile or web app.
    
2.  Manage orders, inventory, and payments in one place. No payment gateway is required.
    
3.  \[On paid plan only\] Dedicated Instagram/FB Ads Expert to help you boost your sales on all social channels
    
4.  \[On paid plan only\] Advanced marketing features such as an abandoned cart, product reviews, Facebook pixel & analytics.
    

![instasell](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/instasell-play-1648142977520-compressed.png)

Instagram is the next Amazon
----------------------------

If you have been running an online brand and are active on Instagram we're sure you'd agree.

Instagram is the 7th most visited website in the world, with more than 11% of its users using it for shopping contributing to $10B in total commerce. So if you're an online brand or DTC business looking to scale your business, Instagram is the place to be.

If you're gonna start selling on Instagram, you'd need the following:

1.  Well designed E-commerce site
    
2.  Payment Gateway Integration
    
3.  Inventory Management for managing orders
    

What's the best E-commerce platform for Instagram? A Detailed Comparison
------------------------------------------------------------------------

### ​​Shopify: **​**

Shopify has been the "Go-To" E-commerce platform for thousands of businesses across the world. Priced at around $29 (₹2500/month), it provides you with:

1.  Basic e-commerce website templates
    
2.  Inventory and order management system
    
3.  Wide variety of plugins and third-party templates
    

### Why is Shopify not the right fit for Instagram businesses:

1.  Shopify doesn't offer a free plan. At **₹2500/month, it's too expensive** for growing Instagram businesses.
    
2.  There are many hidden charges. Shopify \*\*charges you a 4.5% commission \*\*on each sale made.
    
3.  Basic features **require plugins/templates**. If you're going with Shopify's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.
    

![](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/shopifyprosandcons-1648129314236-compressed.png)

### **Woocommerce: ​**

Woocommerce is the platform if you're running your website on WordPress. At first look, Woocommerce might feel like a pocket-friendly option, but there are many hidden charges if you choose to go with them. Here's our pricing breakdown for Woocommerce:

Hosting- $5 a month.Domain- $9 yearSSL Certificate- $0 (Hosting includes this)Theme- $0 (Storefront)Shopping- $0 (WooCommerce)Add-ons- $199 lifetime. (Elementor Pro)Customization for colors, theme, site, checkout, etc- $170.

Grand total of $386 (₹30,020) with a recurring expense of $10 a month (₹850) for hosting.

### Why is Woocommerce not the right fit for Instagram businesses:

1.  Woocommerce cannot be set up if you don't have coding knowledge. You will need an experienced Woocommerce developer to set up your store.
    
2.  There are many hidden charges, adding up to your overall costs.
    
3.  Basic features **require plugins/templates**. If you're going with Woocommerce's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.
    

\--

![woocommerce](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/woocommerce-1648141321427-compressed.png)

\--

Instasell: Best E-commerce platform for Instagram sellers
---------------------------------------------------------

[Instasell](https://instasell.io) is the best platform for selling on Instagram. Tailor-made for Instagram sellers, this platform helps you create a website, add products, and manage all your orders from your mobile.

More than 110,000+ sellers use Instasell to manage their Instagram business. Don't take out word for it --

> Instasell helped me improve my sales more than 3x. Love their customer support and features. Highly recommend!
> 
> *   Rashmi, Founder - Berry Sorbet (instasell.in/berrysorbet)​
> 
> Instasell is the best platform for selling on Instagram! I love how easy it is to get my products online. Very user-friendly and simple to use.> Yashmak, Founder - Yashmak Yarn (www.yashmakyarn.com)

Here's how Instasell helps you power your business:

1.  Create a beautiful website for your online business in under 2 minutes on your mobile or web app.
    
2.  Manage orders, inventory, and payments in one place. No payment gateway is required.
    
3.  \[On paid plan only\] Dedicated Instagram/FB Ads Expert to help you boost your sales on all social channels
    
4.  \[On paid plan only\] Advanced marketing features such as an abandoned cart, product reviews, Facebook pixel & analytics.
    

![instasell](https://d3qv1kdjsarkxh.cloudfront.net/site_cuid_cl0jqd2c3258091jrrksrw6w6t/images/instasell-play-1648142977520-compressed.png)

Instasell

Instasell is now Postship.

Seamless order tracking for Shopify

Featured Blogs

How To Connect Shopify with Instagram

A 6-Step Guide To Instagram Ads [For Beginners]

Instasell Review: Best E-commerce Platform for Instagram Sellers

Supercharge Your Shipping Experience with Postship

Elevate your post-purchase journey! Say goodbye to support ticket hassles and delight your customers with a seamless tracking experience.

Dive into Our resources

A 6-Step Guide To Instagram Ads [For Beginners]

How To Connect Shopify with Instagram

Setting Up an Instagram Shop in India - A Detailed Guide

Instasell Review: Best E-commerce Platform for Instagram Sellers

Comparisons

Supercharge Your Shipping Experience with Postship

Elevate your post-purchase journey! Say goodbye to support ticket hassles and delight your customers with a seamless tracking experience.