Optimize Your Online Store's Looks and Performance With The Brooklyn Theme
By Abhishek Sebin on 1/31/2024 · 5 minute read
Choosing the right theme is one of the most important decisions when building an online store with Shopify. Shopify powers over 1 million businesses with its all-in-one ecommerce platform, allowing entrepreneurs to set up and customize an online store quickly. The theme you select for your Shopify store plays a key role in shaping the overall user experience, aesthetics and functionality.
The Brooklyn theme has emerged as a top choice for modern, stylish and high-converting ecommerce stores. Designed specifically for fashion and lifestyle brands, Brooklyn features a sleek design with great functionality for showcasing products beautifully. With its mobile-first approach, crisp typography and clean layouts, Brooklyn helps grab customer attention and drive sales.
As one of the most popular paid themes on the Shopify Theme Store, Brooklyn has been used by over 39,000 ecommerce businesses. Its polished design and customization options make it easy to create a professional online store tailored to your brand. In this comprehensive guide, we’ll explore why Brooklyn is an excellent choice for your Shopify store and how to make the most of its features.
Understanding the Brooklyn Shopify Theme
Brooklyn is one of the most popular themes on the Shopify Theme Store due to its visually stunning design and robust feature set optimized for ecommerce conversions. The theme is designed for high-end brands that want to convey premium quality and create an immersive shopping experience.
Some key features and benefits of Brooklyn include:
Modern and Minimal Aesthetic - Brooklyn features a contemporary design with crisp typography, white space, and high-res imagery that loads fast. This creates a luxury feel perfect for fashion, jewelry, and design brands.
Immersive Product Pages - The large image galleries, sticky add-to-cart button, and product video support on Brooklyn product pages help customers engage with products more deeply.
Focus on Storytelling - With sections like video headers and featured articles, Brooklyn enables brands to shape their unique story. The theme puts emphasis on conveying brand ethos over just products.
Premium Customizability - Brooklyn offers extensive customization options to match your brand identity, from colors, fonts, and image filters to customizable headers and footers across pages.
Compared to other popular Shopify themes like Debut and Supply, the Brooklyn design philosophy stands out with its editorial-style approach. While Debut is better for simpler shops and Supply for industrial minimalism, Brooklyn is ideal for luxury, creative brands that want an immersive feel.
Layout and Design
The Brooklyn theme provides a modern, minimalist layout that showcases products beautifully while maintaining a clean aesthetic. Store owners have extensive options to customize the layout and design to match their brand.
Brooklyn comes with several responsive layout options to choose from for your homepage and other pages:
- Classic Layout - A single column layout optimized for storytelling.
- Grid Layout - Multi-column approach ideal for showcasing products.
- Marquee Layout - Focused on visuals with a large image carousel.
The layout options ensure you can select the right structure for your content strategy and target audience. The layouts seamlessly adapt across device sizes as well.
The theme is designed to effectively showcase your products in different ways:
- Fullscreen Image Slider - Highlight top products with big, bold images.
- Featured Collections - Draw attention to curated collections.
- New Arrivals Section - Create urgency with latest products.
Modify content blocks with drag-and-drop ease to control the user journey.
Brooklyn allows flexible navigation to guide users and enhance on-site search:
- Main menu with catalog structure or custom links.
- Secondary menu such as customer service links.
- Breadcrumbs, tags, and filters for easy site navigation.
Customize the menus, links, and icons to align with your brand identity.
Responsiveness and Mobile Optimization
The Brooklyn theme is designed with a mobile-first approach to deliver an exceptional user experience across all devices. With more and more consumers shopping on their phones and tablets, having a responsive ecommerce store is critical for engagement and conversions.
Brooklyn’s responsive design automatically adjusts the layout across screen sizes. Shop pages seamlessly adapt from desktop to mobile, ensuring a consistent experience. Key elements like navigation menus and product images resize and reflow based on the viewing device.
On mobile devices, the compact layout focuses on crucial ecommerce elements. This decluttered design enhances usability for shopping on phones. Mobile optimization extends beyond just responsive design. The Brooklyn theme leverages features like tap-to-call and more prominent calls-to-action to cater to mobile users.
By prioritizing mobile, Brooklyn creates an engaging experience that converts across devices. Research shows over 50% of online traffic now comes from mobile, so Brooklyn’s mobile-first strategy gives ecommerce owners the edge. Adapting the shopping experience boosts conversions from mobile visitors.
With Brooklyn’s out-of-the-box mobile optimization, store owners can rest assured their ecommerce site looks great and functions flawlessly on smartphones and tablets. The responsive design adjusts seamlessly while enhancing mobile commerce.
Conversion Optimization with the Brooklyn Theme
The Brooklyn theme provides store owners with powerful tools to optimize conversions and increase sales. With its aesthetically pleasing design and strategic layout, Brooklyn puts the focus on driving customer actions.
Some key ways Brooklyn supports conversion rate optimization include:
Prominent Calls-to-Action: Brooklyn allows you to highlight call-to-action buttons and links through size, color, and placement. Strategically positioning CTAs in the header, product pages, cart, and checkout encourages visitors to click and convert.
Focus on Storytelling: The theme’s flexible sections let you use visuals, videos, and long-form content to convey your brand story and build trust. Good storytelling compels visitors to engage further and buy from your store.
Mobile-First Design: With mobile purchases growing, Brooklyn’s responsive design ensures a seamless experience on phones and tablets. This removes friction in the buying journey, leading to more conversions on mobile.
One-Page Checkout: Brooklyn’s optimized one-page checkout minimizes distractions and avoids cart abandonment. Keeping checkout simple and intuitive increases the chances of visitors completing their purchases.
Social Proof Elements: The theme makes it easy to showcase customer testimonials, reviews, and other social proof right where customers make decisions. This provides the reassurance needed to drive sales.
You can further customize Brooklyn to improve conversions by: adding trust badges, optimizing product page copy, displaying social media feeds to establish authority, and using countdown timers or other scarcity elements to encourage urgency and prompt action from visitors. With some strategic optimizations, Brooklyn can take your store’s conversions to the next level.
SEO Best Practices with the Brooklyn Theme
The Brooklyn theme is optimized for search engine discoverability right out of the box. Its clean code and lightweight design allow for fast page load speeds, an important ranking factor. Brooklyn also makes it easy to implement important on-page SEO elements.
Built-in SEO Features
Clean code - The theme’s code is clean and minimal, without unnecessary bloat that can slow down site speed. This helps pages load faster.
Optimized page speed - Images are intelligently lazy-loaded, and other best practices are used to enable quick load times on mobile and desktop.
Metadata fields - Brooklyn allows you to customize titles, descriptions, alt text, and other metadata to match your branding and target keywords.
Structured data markup - The theme supports adding schema markup to expose product info to search engines. This can enhance listings.
Canonical URLs - Automatically generates canonical tags to prevent duplicate content issues.
Sitemap - Comes with a built-in XML sitemap for easy indexing.
Optimize images - Compress images and crop to proper sizes to improve page speed. Use descriptive alt text and filenames.
Descriptive content - Craft compelling product descriptions, titles, and other content with relevant keywords to attract searches.
Internal linking - Link related products and site sections to establish information architecture.
Blogging - Adding a blog provides fresh, keyword-optimized content that search engines love.
With its speed and built-in SEO, Brooklyn provides a solid foundation. Optimizing your content, product data, and other elements will further enhance your Shopify store’s search presence.
The Brooklyn theme is designed to easily integrate with many of the most popular Shopify apps, allowing store owners to further optimize and enhance their ecommerce sites. At its core, Brooklyn provides a robust foundation upon which additional apps can build upon to create a powerful customized solution.
Some of the most recommended apps to use with the Brooklyn theme include:
Product Upsell, Cross-sell, and Downsell apps - Maximize order values and conversion rates via upsell prompts and Cross-sell recommendations. Apps like Upsell Buddy and CrossSellify seamlessly integrate with Brooklyn.
With a robust theme like Brooklyn combined with the right complementary apps, ecommerce merchants can build a powerful customized store capable of high conversion rates and revenue. Be sure to thoroughly test new apps before launch to ensure proper integration.
Case Studies of Brooklyn Theme Successes
Cultivate Whole Body used the clean, minimalist design of the Brooklyn theme to elevate their online wellness brand. The theme allowed them to effectively showcase their all-natural products through a series of lifestyle images and clear calls-to-action driving sales. They also took advantage of the built-in blogging features to share healthy living tips, driving repeat traffic and engagement. Their Brooklyn store now effortlessly converts site visitors into loyal customers.
The CEO of Madel Skincare wanted a Shopify theme that would convey their brand’s luxurious feel at an affordable price point. With its generous white space, large product images, and polished typography, the Brooklyn theme gave Madel’s store the high-end look they desired. Additionally, the theme’s emphasis on visual storytelling allowed Madel to connect with their audience on an emotional level. In just 3 months after launching with the Brooklyn theme, Madel saw a 2.5X increase in average order value.
Troubleshooting Common Brooklyn Theme Issues
The Brooklyn theme is known for its intuitive design and ease of use. However, as with any complex platform, you may encounter occasional technical issues. Here are some expert troubleshooting tips for common Brooklyn theme problems.
Images Not Displaying Properly
If your product images appear blurry, stretched, or distorted on your Brooklyn store, there are a few fixes:
Verify the original image sizes meet Shopify’s recommendations (at least 1000px wide). Brooklyn works best with large, high-res photos.
Check that you are not exceeding Brooklyn’s image size limits. Images wider than 1500px will be automatically resized.
Use the Image Setting section in Brooklyn to adjust thumbnail sizes and disable zoom. Play with these settings to optimize image presentation.
Re-upload any problematic images to ensure they are processed properly. Double check for compression artifacts or formatting issues.
Theme Sections Overlapping
Brooklyn’s flexible sections can sometimes overlap oddly if not sized and organized properly. To prevent sections from colliding:
Use Section Padding settings to add vertical spacing between sections.
Check that your sections take up the appropriate number of grid columns for their content.
Resize oversized sections or adjust page margins in the Layout settings.
Disable Stretch Section setting on any sections you want locked to a fixed height.
Mobile Menu Not Working
If your mobile navigation menu isn’t toggling open properly:
Go to Menus in your Shopify admin and add/rearrange the menu items you want shown on mobile.
Use Brooklyn’s Mobile Menu settings to choose left or right placement.
Check that the Hamburger icon module is added to the top bar and toggling the menu open.
Cannot Add/Edit Certain Sections
If you are unable to add, delete, or edit sections in the Brooklyn theme editor:
Make sure you do not have a legacy deprecated section that is no longer supported.
Certain sections need to contain modules - ensure modules are populated.
Try adding the section in Theme App rather than the Online Store editor.
Double check Section Type is set to “Theme Section” not “Legacy Section”.
Theme Speed Issues
If Brooklyn pages seem slow to load:
Optimize all images for web and enable lazy loading in theme settings.
Limit third party apps/extensions that can slow things down.
Consider upgrading to Shopify Plus for faster hosting and bandwidth.
Enable caching and minify CSS/JS in theme settings to improve performance.
Let me know if you would like me to expand on any part of the troubleshooting section further!
Getting Started with the Brooklyn Theme
Getting started with the Brooklyn theme is easy, whether you’re setting up a new Shopify store or transitioning an existing store to Brooklyn. Here are the key steps to take:
1. Install the Brooklyn Theme
If this is a new store, you can select the Brooklyn theme during the setup process when you create your Shopify account. For existing stores, go to your Shopify admin, click “Themes” and search for “Brooklyn”. Click “Add” to install it.
The free theme will be added to your account. You can then visit the Themes section at any time to customize Brooklyn further or publish changes.
2. Configure the Theme Settings
The Theme Settings section lets you tweak things like colors, fonts, text sizes and more. Spend some time here to get the look and feel you want.
For example, you can choose between boxed or full-width page layouts, pick accent colors, add Google Fonts, and more.
3. Set Up Your Sections
One of the best parts of Brooklyn is the flexible section-based layout. You can add and arrange sections like headers, banners, products, and text as needed.
Focus on the most important elements first. Add sections to showcase products/services, highlight sales/promotions, and share your brand story. The homepage is key - make it visually appealing and optimized for conversions.
4. Customize the Design Further
If you know CSS and Liquid markup, you can fine-tune the design and overrides in the theme code. Don’t edit the theme files directly though - use a child theme instead for upgrades.
For most users, the built-in customization options will be enough to create a great look and feel. Just take the time to get familiar with all the possibilities Brooklyn provides out-of-the-box.
With those steps complete, your Brooklyn theme will be ready to elevate your store’s user experience. As the next sections cover, be sure to optimize for conversions and SEO as well. Brooklyn gives you the tools - put them to work for your online business success!