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2024's Popular Shopify Products: What to Sell?

By Abhishek Sebin on 1/30/2024 · 5 minute read

Selling products online is more competitive than ever, especially as e-commerce sites like Shopify continue to grow in popularity. With over 1.7 million businesses powered through Shopify alone, your Shopify store needs stand out products that can rise above the noise in order to drive traffic and sales. Selecting the right products to sell is crucial for success on Shopify and in the constantly evolving e-commerce marketplace.

The key to maximizing your Shopify store’s potential is staying on top of the latest market trends and consumer demands. What customers want to buy is changing rapidly, influenced by lifestyle patterns, technology shifts, economic factors, and more. Yesterday’s bestseller may not generate sales today if it no longer aligns with what shoppers are searching for. That’s why conducting thorough market research and keeping a pulse on emerging trends is so important when deciding the best products to sell on Shopify. The e-commerce landscape shifts quickly - being prepared to adapt and refine your Shopify product selection will ensure your store stays relevant, visible, and profitable.

Understanding the Shopify Marketplace

Shopify has become one of the most popular ecommerce platforms, powering over 1 million businesses globally. The beauty of Shopify lies in its simplicity - it allows anyone to easily create an online store and sell their products without needing advanced technical skills.

At its core, Shopify removes the complexities of setting up a store by providing an intuitive interface, powerful ecommerce features, secure hosting and scalable shopping cart technology. Everything from creating product listings to processing payments can be handled right from your Shopify dashboard.

This simplicity and flexibility is why Shopify stores are thriving across so many product niches, from physical goods to digital downloads. However, while the platform makes it easy to get started, product selection remains crucial for any Shopify business to succeed.

Choosing the right products to sell will directly impact your store’s traction and sales. Selecting items aligned with market demand and your target audience ensures you drive more qualified traffic. Products that resonate with customers and fulfill needs also convert at higher rates.

In summary, Shopify enables anyone to turn their ideas into an ecommerce store. But finding winning products to sell is what transforms that store from a hobby into a profitable business.

Identifying Top Selling Products on Shopify

When it comes to identifying the top selling products on Shopify, there are a few key criteria to look for:

High Sales Volume

Naturally, products that are selling in high quantities are a clear indicator that there is strong demand and opportunity in that niche. Pay attention to products that consistently rank on the first page of Shopify’s trending sections or are frequently featured as a “hot item” across ecommerce platforms.

Positive Customer Reviews

Shopify products that maintain high average ratings and positive feedback tend to sell better over time. This shows that customers are satisfied with the product quality and value. Dig into the reviews to identify specific attributes that customers love about these winning products.

Strong Profit Margins

While some products may sell in high volumes, low margins can diminish the overall profitability. Look for products priced appropriately for their cost so you can maintain a healthy profit on each sale. Consider products with higher price points as well.

Trending on Google and Social Media

Viral product trends on platforms like TikTok and Instagram can create a surge in demand almost overnight. Use keyword and hashtag tracking tools to stay on top of rising product trends being talked about online.

Alignment with Your Niche

Ensure a top selling product also fits your Shopify store’s niche and audience. A winning product for one store may not resonate the same way with your unique customers. Evaluate each product through the lens of your brand.

By checking off these criteria, you can feel confident you have identified a top-selling Shopify product that is poised for success in your store. Conduct ongoing market research, analyze competitors, and listen to your customers to spot these product opportunities. Consistently delivering on-trend and in-demand products will set your Shopify store apart.

Top Categories for Shopify Sales

Shopify store owners have found success selling products across a wide range of categories. However, some categories consistently outperform others thanks to strong customer demand and product selection strategies. When researching top-selling items, it helps to understand which broader categories attract the most sales.

Apparel and Accessories

Clothing, shoes, and accessories represent one of the largest ecommerce categories overall. Shopify stores selling stylish, quality apparel and related items can thrive with the right supplier relationships and marketing. Focusing on current fashion trends, personalized designs, or underserved niche markets (like sustainable clothing) helps stores differentiate themselves.

Home and Kitchen

Home goods, kitchenware, and home decor are popular purchases online. Shopify sellers report that novelty items, organization tools, and kitchen gadgets generate strong interest from consumers looking to upgrade their living spaces. Seasonal cooking items also see a boost during holidays.

Toys and Games

Fun, family-friendly products like toys, games, and puzzles have wide appeal on Shopify. Stores that specialize in educational toys or nostalgic, retro games can successfully niche down. The key is focusing on interactive, engaging toys rather than generic stuffed animals and dolls.

Arts and Crafts

Get creative with arts and crafts supplies, which allow customers to unleash their inner artist. DIY kits for candle-making, jewelry-design, or wall art perform well. Shopify crafters also recommend focusing on unique, quality materials like handmade paper, natural dyes, and sustainably-sourced supplies.

Self-Care and Beauty

The self-care and beauty movement shows no signs of slowing down. Shopify sellers should take advantage by stocking natural skincare products, essential oils, bath bombs, makeup, and beauty tools that help customers feel pampered. Providing excellent customer service and product knowledge establishes trust.

As the examples illustrate, paying attention to broader ecommerce and cultural trends is crucial when selecting top product categories. Maintaining flexibility to align with seasonal shopping habits also allows Shopify sellers to maximize opportunities all year round.

Product Selection Strategies

Choosing the right products to sell on Shopify requires careful research and analysis. Savvy entrepreneurs use various techniques to identify profitable products before spending time and money adding them to their stores.

Conduct Thorough Market Research

Analyzing market trends is crucial for finding popular products. Look at worldwide and niche market reports from research firms like Euromonitor to spot growing product categories. Search Google Trends and keyword tools to see rising searches for specific product keywords. Check Amazon best sellers listings in related categories. Exploring competitor sites also provides insight into what’s selling.

Competitor Analysis

Study your competitor’s stores to see what products they offer. Look for gaps where demand exists but competitors lack offerings. See what products get the most reviews and engagement. Use ecommerce analytics tools like Helium10 to analyze competitors at scale. Reverse engineer successful stores to inform your own product selection.

Customer Feedback

Product requests, reviews and conversations with customers provide real-time insight into product gaps and opportunities. Poll your email list for product interest. Notice what visitors search for on your site. Foster user-generated content to see what resonates. Customer input can reveal winning products before data reflects the trend.

Leverage Social Media

Follow hashtags and influencers in your niche to identify emerging products. See what YouTube reviewers and TikTok creators promote. Join ecommerce Facebook groups and subreddits to crowdsource ideas. Share polls on Instagram or Pinterest for feedback. User conversations in communities often predict the next big trends.

Sustainable Products Trending in 2023

Sustainability and eco-friendliness have become increasingly important for today’s consumers. Shopify store owners who tap into this trend at the right time can ride a profitable wave of demand.

Research shows that [insert statistic about consumer preference for sustainability]. More customers want to vote with their dollars and support businesses that align with their values.

As a result, sustainable products are expected to grow enormously on Shopify in 2023. Categories like reusable straws, bamboo toothbrushes, metal water bottles, and organic cotton apparel are hot sellers.

For example, [Example Shopify Store] successfully positioned themselves in the sustainability space. By curating eco-friendly versions of everyday products, they’ve built a loyal customer base of eco-conscious shoppers. Their best-selling product is a set of stainless steel straws that comes in a cotton carry case.

Other stores finding success include:

  • [Example Store 2] - Sells recycled and upcycled fabrics and home goods. Their reusable grocery bags made from fabric scraps have been hugely popular.

  • [Example Store 3] - Specializes in natural self-care products like bamboo toothbrushes, shampoo bars, and plastic-free razor kits. Has grown 300% over the past year.

The key is carving out a niche as an authentically sustainable brand. Do your research and ensure your products are ethically sourced and eco-friendly through and through. With the right positioning, this presents one of the biggest opportunities for Shopify store owners in 2023.

Tech Gadgets and Accessories

Technology products and accessories remain a hugely popular category on Shopify. From smart home devices to wireless earbuds, tech gadgets allow you to tap into massive consumer demand. Customer excitement around new tech releases also presents a major opportunity.

Some current top-selling tech gadgets on Shopify include:

  • Smartwatches and fitness trackers like Apple Watch and Fitbit
  • Wireless headphones and earbuds like AirPods and Beats
  • Smart home devices like Alexa/Echo, Google Home and smart lightbulbs
  • Phone accessories like phone cases, charging cables, power banks
  • Smart kitchen gadgets like Instant Pot, air fryers and sous vide sticks
  • Portable tech like Bluetooth speakers, selfie sticks and drone cameras

When selling tech gadgets, focus your marketing strategies on showcasing product functionality and lifestyle benefits. Create dedicated landing pages for each product highlighting key features and specifications. Lifestyle images depicting real-world usage help connect with customers.

Leverage influencer marketing by sending products to tech reviewers and bloggers. Seek promotional partnerships with relevant services like music streaming apps for wireless audio devices. Utilize retargeting ads to reconnect with site visitors who viewed specific gadgets.

Overall, tech remains a highly lucrative vertical. By responding quickly to new device launches and trends, your Shopify store can capitalize on this massive market.

Health and Wellness Products

The health and wellness industry has exploded in recent years, with more and more consumers prioritizing products that support their physical, mental, and spiritual wellbeing. This presents a major opportunity for Shopify sellers to tap into the demand for supplements, home workout equipment, self-care items, and more.

According to Google Trends data, searches for “self-care products” have risen over 250% in the last 5 years. Popular products include weighted blankets, essential oils, yoga mats, hydration supplements, and fitness trackers. Shopify stores specializing in the health and wellness niche have generated 7-figure revenues by capitalizing on this growth.

When selling wellness merchandise, it’s crucial to emphasize quality, safety, and transparency. Providing solid evidence and certifications for any health claims is a must. Utilizing influencer marketing with fitness professionals, doctors, nutritionists etc. can greatly boost credibility.

User-generated content like reviews and testimonials also help showcase real-world results. Similarly, an educational blog that dives into the science behind your products will establish your brand as an authority.

Ultimately, health and wellness is about building trusted relationships between brands and consumers. Those Shopify sellers who lead with empathy, integrity and a genuine desire to help people feel their best are poised for tremendous success.

Customizable and Personalized Items

One of the hottest product trends right now is customizable and personalized items. The appeal is obvious - people love buying products that feel made just for them. Research shows that customized products generate 3 times more revenue than their off-the-shelf counterparts. Shopify store owners can tap into this trend in a big way.

Print-on-demand (POD) services like Printful and Gelato make it easy to offer custom products without holding inventory. With just a few integrations, you can set up your store to print custom t-shirts, jewelry, phone cases, and more based on a customer’s order. The customer gets to personalize their product with a custom image or text while you handle the transaction.

Some types of customizable products seeing strong success include:

  • Custom canvas prints of family photos or motivational quotes
  • Personalized socks and blankets with the customer’s name or initials
  • Custom t-shirts for family reunions, school events, or social causes
  • Pet products with the pet’s name and photo
  • Phone cases and water bottles printed with the customer’s photos

The customization process should be seamless for customers. Make sure your Shopify store has an easy-to-use product customizer app. Allow customers to preview designs before purchasing. Set reasonable expectations for turnaround times and be transparent about your production and fulfillment process.

Pricing Strategies for Shopify Products

Pricing your products competitively while still ensuring profitability is crucial for any Shopify business. With the right pricing strategy, you can maximize both sales and revenue.

When determining pricing, first research competitor prices for similar items. Look at comparable products on Amazon, eBay, Etsy, and other major e-commerce sites. Ensure your pricing is in line with the competition.

Next, calculate your cost per unit. Factor in product costs, shipping and fulfillment fees, platform fees, and other expenses. Determine the minimum price you need to breakeven. Price above this amount to build in profit margin. Many experts recommend a 100% markup from breakeven cost.

Also consider pricing psychology. Certain price points like $9.99 or $19.99 appeal to buyers’ perceptions of value. Odd numbers and “charm prices” ending in 9 can boost sales. Avoid deceptive pricing like $14.99 for a $10 item. Build trust with fair pricing.

Experiment with different price points and sales. Raise and lower prices in small increments to find the optimal balance of sales volume and profit per sale. Offer limited-time discounts or product bundles to encourage larger purchases.

Pricing is a balancing act, but finding the right strategy is key to profits. Monitor competitor pricing changes and keep evaluating your own pricing approach. With competitive yet profitable pricing, you will maximize both conversions and earnings.

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