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Shopify vs Shopify Plus: Best Plan for Your Business?

By Abhishek Sebin on 1/22/2024 · 6 minute read

Deciding whether to go for Shopify or upgrade to Shopify Plus?

Shopify stands as a solid choice for entrepreneurs and small enterprises aiming to venture into the online retail space. However, for larger corporations raking in millions in revenue, a tailored selling experience might be more appealing. Enter Shopify Plus - essentially, Shopify but with a suite of enhanced features designed for the big players.

Shopify Plus builds upon the solid foundation of Shopify, offering the familiar dashboard and essential functionalities, but turns up the notch with an array of new features, deeper integrations, and the ability to tinker with your store’s underlying code. Not to mention, it comes with exclusive support options and a plethora of additional perks.

In essence, Shopify serves as the go-to platform for individuals keen on launching small to medium-sized ventures, while Shopify Plus caters to the needs of enterprise-scale operations. Imagine the likes of global giants such as Nestle, Hawkers, Kylie Jenner, and Budweiser - that’s where Shopify Plus shines.

In this article, we’re going to dive deep into the battle between Shopify and Shopify Plus, revealing every exciting new feature that comes exclusively with Shopify Plus.

Shopify vs Shopify Plus

Shopify vs Shopify Plus: What’s the difference?

Settings page Shopify

At its core, Shopify Plus is built on the same foundation as the basic Shopify plan but with added bonuses. Instead of dwelling on the similarities, we’ll guide you through the standout features and advantages that come with Shopify Plus, highlighting the critical distinctions between Shopify and Shopify Plus. This way, you’ll be better equipped to see the unique value that Shopify Plus brings to the table.

Dive into the world of Shopify Plus and explore 13 fresh features/enhancements that elevate your e-commerce game…

1. A dedicated account manager (Launch Manager/Engineer)

Shopify provides assistance to its users through various channels such as phone, email, and live chat. For more intricate issues, you have the option to engage the services of certified Shopify Experts.

On the other hand, Shopify Plus elevates the support experience by providing a customized and dedicated assistance for your online store. It brings a Launch Engineer to the table, who sticks with you through the thick and thin of setting up or migrating your store. Whether it’s about incorporating third-party integrations or scouting the perfect partners for bespoke projects for your enterprise, your Launch Engineer stands ready to guide you every step of the way.

2. More theme customization with access to Liquid

On typical Shopify plans, you have the flexibility to tweak your Shopify theme templates by utilizing the editor, although moving over to an entirely fresh theme might prove to be a challenge.

Conversely, the Shopify Plus plan opens up a world of customization possibilities, granting you access to Shopify’s proprietary theme language, Liquid. Armed with Liquid, you gain the capability to tweak the backend at the code level, offering unparalleled control over your site’s functionality.

3. Unlimited staff accounts

When contemplating the choice between Shopify and Shopify Plus, it’s also crucial to consider the aspect of staff accounts. The standard Shopify plan offers only a limited number of staff accounts.

Conversely, Shopify Plus opens the door for you to welcome an unlimited number of staff accounts, while also granting you the versatility of enhanced permission settings.

You can invite an unlimited number of your team members to collaborate on your digital storefront. Additionally, you’ll enjoy enhanced oversight of staff activities within your store’s admin area.

4. More control over the checkout

As a shopkeeper, it’s understandable that you’d be keen on offering tailored attention to your top-spending patrons and their activities on your checkout page.

Shopify Plus opens up a world of possibilities when it comes to customizing the checkout experience. Whether it’s adapting based on the value of the shopping cart or any other specific condition, the platform ensures a tailored journey for every shopper.

Additionally, users have access to the power of Shopify Scripts. The Script Editor offers a more granular level of customization, allowing you to tweak shipping methods, customer fields, and payment options to your liking. This level of flexibility isn’t readily available with Shopify – for those customizations at the checkout, you’d typically have to rely on specific apps.

5. More API integrations

In the digital realm of any website, APIs are the unseen heroes that pave the way for seamless integrations with external applications.

To empower users in harnessing the full potential of third-party applications, Shopify Plus offers upgraded API resources, including GiftCard, User, and Multipass.

Just in case you’re curious, GiftCard serves as an alternative way to make payments. With Multipass login, it effortlessly guides visitors straight to the Shopify store, no separate login details required, and there’s no hassle of syncing any customer databases either. Plus, the User feature is super handy, allowing you to manage staff accounts with ease – you can add, delete, modify, and access information about them effortlessly.

Moreover, Shopify Plus offers the flexibility to integrate with custom applications or even craft your own personalized apps.

6. Exclusive apps

Those wielding the power of Shopify Plus also gain entry into a realm of elite Shopify apps, accessible only through their specialized app store and off-limits to the standard Shopify populace.

  • A comprehensive wholesale channel designed to support users engaged in extensive B2B sales operations.

  • Shopify Flow is an eCommerce automation tool designed with simplicity in mind. Utilizing an intuitive visual builder, it seamlessly automates various tasks for your customers and streamlines in-house processes across your store and its apps. It’s designed to carry out specific triggers, conditions, and actions that you outline, enabling tasks like identifying loyal customers, managing reorder requests, and beyond – all effortlessly, with no coding required from you.

  • Launchpad makes it a breeze to orchestrate and automate flash sales, product launches, or any sales-driven event you have in mind. And when it’s all said and done? You can effortlessly reverse all those changes in an instant.

  • The Script Editor is your go-to tool for crafting tailored experiences during the shopping cart and checkout process. With just a few lines of code, you can implement custom discounts or tailor shipping and payment methods to your customers’ preferences. This nifty feature plays a crucial role in diminishing the instances of abandoned carts.

  • The Transporter app effortlessly imports customer, product, and order data into your Shopify store, smoothing out the process of transferring customer records between stores. It’s like your digital moving van, making sure all your valuable information securely finds its new home in your Shopify store.

  • Effortlessly migrate your customer base with the Bulk Account Inviter, a must-have tool for inviting your newly imported customers to activate their accounts on your online platform. Ideal for transitioning customer accounts from an alternate platform or store, this app streamlines the activation process, ensuring a smooth transition for both you and your customers.

7. Integrations with existing platforms

Despite the vast ocean of apps available to hook up with your Shopify store, there are moments when it’s more logical for booming and multifaceted businesses to blend with their current platforms. This can be achieved through Shopify’s API, paving the way for seamless integration with a variety of platforms including:

  • In the bustling marketplace of today, Product Information Management (PIM) stands as a lighthouse for brands navigating through the stormy seas of data management. It’s not just a tool; it’s a strategic ally that organizes, enriches, and distributes your product data across various channels. Embrace PIM, and you embrace clarity, efficiency, and the potential for unparalleled growth in the digital landscape.

  • Enterprise resource planning, or ERP, stands as a quintessential tool in the modern business arsenal. This comprehensive software suite streamlines various processes within an organization, knitting together functions like finance, HR, manufacturing, and supply chain management into a seamless, unified system. By doing so, ERP facilitates a smoother flow of information across departments, enabling businesses to make more informed decisions, enhance efficiency, and ultimately, drive growth. In the bustling world of commerce, where adaptability and efficiency are king, ERP emerges as an indispensable ally for companies aiming to stay ahead of the curve.

  • When it comes to the heartbeat of any retail or eCommerce business, inventory and order management systems (IMS and OMS) play a role that can hardly be overstated. These sophisticated platforms serve as the central nervous system of any product-focused operation, meticulously tracking stock levels, managing orders from placement to delivery, and ensuring that the balance between supply and demand is maintained with surgical precision. Whether it’s a bustling online store that ships globally or a cozy boutique with a devoted local clientele, IMS and OMS work silently yet efficiently in the background, allowing businesses to thrive by delivering exactly what customers want, precisely when they want it.

  • Navigating the dynamic realm of customer relationship management (CRM) is akin to orchestrating a symphony where every note and nuance contributes to the harmony of business-customer relations. This intricate dance involves not just understanding the basic steps but mastering the art of anticipating and responding to the ever-changing rhythms of customer needs and preferences. From capturing their initial interest to nurturing a lasting connection, CRM is all about elevating the customer experience to a crescendo that resonates loyalty and satisfaction.

  • Embarking on a journey through the intricate world of third-party logistics (3PL) is akin to navigating the vast expanse of a modern-day commercial labyrinth, one that intertwines the fibers of efficiency, expertise, and innovation. At its core, 3PL serves as a pivotal linchpin, elegantly streamlining the supply chain by seamlessly integrating the processes of warehousing, transportation, and fulfillment. This harmonious orchestration not only amplifies operational fluency but also carves out avenues for businesses to scale new heights, unfettered by the logistical binds that once tethered their potential. Through the eyes of 3PL, the horizon of commerce expands, inviting companies to sail toward success on the wings of strategic partnership and logistical prowess.

  • Navigating the dynamic world of inventory and logistics, Warehouse Management Software (WMS) stands as your digital compass. This sophisticated tool doesn’t just manage your stock; it’s the architect behind the seamless flow of your goods, from incoming shipments to the hands of delighted customers. With each scan, click, and update, WMS transforms chaotic storerooms into symphonies of efficiency, ensuring that every item is exactly where it needs to be.

  • Navigating the vast world of global fulfillment partners can seem daunting at first, but it’s a crucial step for businesses looking to expand their reach and efficiently deliver products to customers across the globe. These partners are the unsung heroes behind seamless international logistics, offering services that bridge the gap between your products and your customers, no matter where they are in the world. With their expertise, they navigate complex customs regulations, manage warehousing solutions, and ensure timely deliveries, providing a smooth operation from start to finish. As you consider expanding your business’s horizons, exploring the landscape of global fulfillment partners offers a promising path to elevating your customer’s experience and unlocking new markets.

8. Wholesale channels

A standout feature in the showdown between Shopify and Shopify Plus is undoubtedly the wholesale channel.

As you expand, it’s natural that there will be customers eager to buy your products in large quantities. It’s only fair to assume that a platform designed for enterprise use would support and simplify making wholesale purchases.

The wholesale channel serves as your gateway to crafting a distinct, secure storefront that piggybacks off your existing online store. This ingenious approach allows you to extend an olive branch of exclusive prices on the same products or even offer products solely available to your wholesale clientele, all under the cloak of password protection.

Alternatively, you have the delightful option to provide bespoke price lists or special discount codes. Essentially, Shopify Plus sellers have the versatility to issue invoices, monitor orders, employ current product information and integrations, while smoothly running both B2C and B2B models, all under one roof.

9. Merchant Success Program

Shopify Plus offers a Merchant Success Program designed to maximize the value you receive from their platform. They are on standby to assist you with integrating third-party services, managing your products, and navigating various platforms, along with providing training to unlock your full potential. Partnering with a Merchant Success Manager means you’ll have dedicated support for all your needs, ensuring a seamless and productive experience.

In addition to offering round-the-clock support, our team is eager to step in and guide you towards selecting vetted Shopify Plus Partners. This assistance aims to keep you in the loop with the latest industry trends and provide aid during high-traffic events like flash sales.

10. Exclusive access to other resources

The Merchant Success Program isn’t the solitary ace up the sleeve for Shopify Plus users. There’s a whole treasure trove of other resources awaiting them, including:

  • A vibrant Facebook group dedicated to Shopify Plus enthusiasts, where you can exchange insights and stories with fellow users.
  • Discover a treasure trove in our partners directory, where technology mingles with agency and solution partners, waiting for you to explore.
  • A golden ticket to early access beta programs.
  • Entry to the Shopify Plus Academy, your companion for navigating the ins and outs of the Shopify Plus platform.

11. A unified dashboard to manage multiple stores

Shopify Plus has just unveiled a fresh dashboard that’s like a command center for users, bringing together management of multiple stores, insightful analytics, staff accounts, user permissions, and innovative automation tools (including Shopify Flow) all under one roof.

This intuitive dashboard grants you a panoramic view of your enterprise, fostering collaboration among your team while enhancing automation features. This becomes particularly advantageous when you’re at the helm of several stores or locations.

12. More in-depth analytics options

Shopify provides an in-depth analytics dashboard that allows you to monitor various metrics including sales volumes, leading products, primary landing pages, referral sources, repeat customer rates, among others. This feature gives you the capability to generate sophisticated reports, ensuring you have the latest insights at your fingertips for your store’s performance.

Although this might suffice for many companies, Shopify Plus collaborates with top analytics firms to ensure you’re always informed about the newest trends in your store.

13. Shopify Plus pricing – higher prices (that vary based on sales)

Alright, this one may not exactly be a hot-off-the-press feature, but it certainly marks a key distinction when weighing Shopify against Shopify Plus.

Shopify’s central service offers straightforward pricing plans that stay consistent, no matter the volume of your sales.

To get a precise cost for Shopify Plus, you’ll have to engage with their sales team.

The cost sits comfortably at a baseline of $2,000 each month or a modest 0.25% of your monthly sales volume—whichever of the two happens to be higher, with a ceiling of $40,000 to ensure your expenses remain manageable.

Take, for instance, a scenario where your shop is raking in $2 million in sales on a monthly basis. Under those conditions, you’d be looking at a monthly expenditure of $5,000.

Should your monthly sales hover around the $100,000 mark, you’d be looking at a flat rate of $2,000 instead of shelling out 0.25% of your turnover.

Final thoughts on Shopify vs Shopify Plus

To sum it up, both Shopify and Shopify Plus provide the same foundational services in terms of the dashboard and elementary eCommerce capabilities. However, the distinction lies in that Shopify Plus offers greater adaptability, an increased array of support choices, and more extensive access to the coding that powers your store.

That’s fantastic, but with a starting monthly fee of $2,000, it’s quite the investment. If your store isn’t yet raking in millions in sales, it might be wise to stay with the standard Shopify platform, unless you’re certain you need the advanced capabilities that Shopify Plus offers and believe these enhancements will justify their cost.

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