Seamless Magento to Shopify Migration Guide!
By Pooja Uniyal on 1/15/2024 · 6 minute read
You’re migrating from Magento to Shopify. Chances are, you want to scale your business in an easier, more secure manner without bearing overwhelming customization costs.
You’re actually not the first person to do this. There are countless stories of brands migrating from Magento to Shopify and doing extremely well after that. For example, Essential Jewellery is an e-commerce store that migrated from Magento to Shopify and increased its revenue by 32%.
So, you’re on the right track. In this blog, you’ll understand why the switch is necessary and how you can migrate from Magento to Shopify in the smoothest way possible so you can start selling ASAP.
An entrepreneur is someone who jumps off a cliff and builds a plane on the way down
Why Migrate from Magento to Shopify?
Magento is a powerful platform for e-commerce websites. You know it. But you must’ve also seen the shortcomings.
Firstly, Magento can be a bit complex. And if you’re unfamiliar with web development, you hire developers or invest in training, which increases your overall costs on top of hosting and licensing fees - talk about leakage in your hard-earned revenue.
On the other hand, you must be dealing with 500 extensions, which gives you variety for sure but also invites security risks. Also, these extensions create a paradox of choice, which confuses you and makes decisions. You won’t face these problems in Shopify.
Shopify has a carefully curated set of extensions. It vets every app, so you can trust them to be reliable. It’s user-friendly, with a low learning curve, so you don't have extra developer hands to work the store with you.
With Shopify, you also get trustworthy support. See for yourself:
Let’s see some more comparative benefits of Shopify over Magento:
All these benefits make Shopify a better, easier, and more secure platform for your business. Let’s see how we can migrate from Magento to Shopify.
Comprehensive Strategy to Migrate from Magento to Shopify
Migrating from Magento to Shopify can be a bit tricky. Use the steps below to steer clear of all obstacles in your migration and make a smooth journey.
Step 1: Pre-Migration Assessment
In this step, you lay the groundwork for a successful migration from Magento to Shopify.
1. Assessing Your Current Magento Store:
Conduct comprehensive research on your products. Analyze your customer data, go through your order history, and examine the wealth of content you've cultivated. This will help you understand the unique nuances of your Magento store - custom functionalities, content structure, or unique SEO strategies - that you can continue in your Shopify store.
Additionally, study the performance metrics of your current store. Analyze traffic data to discern patterns and understand visitor behavior.
This step lays the groundwork for a smooth transition. It ensures that no pixel is left unturned as you prepare to migrate.
2. Setting Migration Goals:
Define your objectives clearly before migrating from Magento to Shopify. Do you want a more streamlined user experience or improved site performance? Or do you desire enhanced scalability?
Establish performance metrics such as faster page load times, improved conversion rates, or heightened customer engagement; these goals will serve as benchmarks to measure your site’s success post-migration.
3. Selecting the Right Shopify Plan:
Compare the available plans on Shopify. Consider factors such as product range, anticipated traffic, and the level of customization your business requires. The goal is to choose a scalable Shopify plan that provides room for future growth.
Step 2: Migration Preparation
This step involves two key points:
1. Backing Up Data:
Before migrating from Magento to Shopify, it’s important to safeguard your existing Magento data and content. It includes blogs, webpages, order history, gift cards and products, and customer details.
Also, this is a good time to ditch the old, low-performing content to create a brand-new look and feel for your new Shopify store.
2. Creating a Shopify Store:
Creating a Shopify account is a straightforward process. Take the time to navigate through the dashboard, explore product listing options, and acquaint yourself with order management features. Then, Just enter your details, explore the admin settings, and customize your store, and you’re done.
Step 3: Migrate - the Real Deal
Let’s jump into the crux of the blog - data migration.
1. Data Migration:
There are many ways to do this:
- Copy and paste your content on Shopify.
- First, import your data into a CSV file and then export it to Shopify.
- Hire a Shopify partner to manage the migration for you
You can leverage specialized tools and services designed for efficient data transfer. With these tools, you can swiftly migrate your entire data repository while preserving the integrity of your business records.
We suggest two tools for smooth migration from Magento to Shopify:
Matrixify is one of the best-built import-export software for migrating from Magento to Shopify. You can upload any field from your store, including products, variants, collections meta fields, customer data, tags, and more. You can import data from drop shippers or suppliers and update only fields that you want to update without the need to re-import everything.
The steps are simple:
- Export data from your platform.
- Rename the file with your platform name and what you are importing.
- Import into Matrixify as a Dry-run so it can generate a simple Matrixify template Excel file
- Adjust and correct any data in the generated file.
- Import the Excel file into the Shopify.
- Demo: Free
- Basic: $20/ 30 days
- Big: $50/ 30 days
- Enterprise: $200 / 30 days
Litextension helps you migrate from Magento to Shopify while you keep selling your products. No need to shut your store; you can still receive orders. With LitExtension, you can transfer data from special formats such as Database Dump, CSV, Excel, XML Files, Google sheets, and other special data types.
Steps to migrate from Magento to Shopify are simple using Litextension:
- Select “Source Cart” and “Target Cart” from the dropdown list.
- Enter the store URL and set up the shopping cart migration process.
- Choose the entities you want within the eCommerce site migration, such as products, categories, orders, customer passwords, SEO URLs, etc.
- Start the eCommerce data migration.
- Once the migration process begins, it will continue to run even when you turn off your browser.
Pricing: The Litextension pricing depends on the number of products, customers, orders, and blogs.
On average, for 100 products and 100 customers, you can expect:
- $79 for a basic migration package
- $139 for an all-in-one migration package
Here are the key advantages and disadvantages of both platforms.
2. App and Extension Migration:
In this step, you examine your current extensions and seek Shopify-compatible options that align with your business requirements.
Firstly, create a list of all the extensions and apps currently in use on your Magento store. Identify what they’re best for and how they contribute to your business processes. Then, find their equivalents or alternatives in the Shopify ecosystem.
For example, for order tracking, try using Postship. It lets you migrate all existing customer orders and enables seamless tracking on the Postship platform.
Remember, not all Magento extensions may have a direct counterpart in Shopify, so focus on finding alternatives for the most critical features first.
If you cannot find direct equivalents for certain extensions, try custom development. Shopify allows you to develop custom apps that provide specific solutions to your business requirements.
3. SEO and URL Preservation:
While migrating, you have to preserve your hard-earned SEO rankings. This involves setting up URL redirects to seamlessly guide visitors from your old Magento URLs to their corresponding locations on Shopify.
- First things first, make a list of all your existing Magento URLs. This includes product pages, blog posts, and any other corners of your site.
- Before you start redirecting, ensure your new Shopify store is up and running. I mean, why would you change your address before your new house is built?
- Examine your new Shopify setup. Identify the equivalent pages for each of your old Magento URLs.
- Now, here's a trick – set up 301 redirects from your old Magento URLs to their Shopify counterparts. That’s how you leave breadcrumbs for your visitors to guide them seamlessly from your old store to the new one.
- Also, Shopify comes with some handy tools to help you with this redirect business. Head over to your Shopify admin, find the "Online Store" tab, and then hit "Navigation." There, you'll find "URL Redirects." That's your toolkit for making sure everyone finds their way to your brand-new Shopify store.
- Don’t forget to update all the metadata. We’re talking titles, descriptions, and all that jazz. They should get a smooth transition, too.
- Now, test your redirects. Every click on the old URLs should lead your customers to the new spot on Shopify. No one likes a broken link.
And that’s how you maintain your search engine rankings while maintaining a consistent user experience.
Step 4: Design and Customization:
Here comes the creative side of your migration journey! Let's break it down:
1. Select a theme and customize your store:
First things first, explore the Shopify Themes Store. Find one that fits your business size and resonates with your brand vibe. Then, add your personal touch with colors, fonts, and layout.
2. Front-End Customizations:
Ensure that the look and feel of your new Shopify store aligns with your Magento store so your loyal customers feel right at home. Maintain the navigation, product displays, and overall user experience.
3. Third-Party App Integration:
Head to the Shopify App Store and scout for apps that can seamlessly replace the functionalities you had on Magento. If you have a killer review system on Magento, find a top-notch review app on Shopify. If your customers love a specific feature, make sure you integrate an app that replicates or enhances it.
Once you've chosen your apps, integrate them into your Shopify store. Test them thoroughly to ensure they play nice with each other.
Step 5. Testing and Quality Assurance:
It’s time to ensure that everything runs smoothly in your new Shopify store.
1. Platform Testing:
Click buttons, fill out forms, and add products to the cart to see if everything works.
Use your store on your mobile to check mobile responsiveness.
Your customers have different tastes in browsers. Some like Chrome, and some prefer Safari – it's a mixed bag. Test your store on various browsers - Chrome, Safari, etc - to guarantee a consistent experience for everyone.
Run through the entire checkout process and test different payment methods to make sure payments are a breeze.
2. Domain Testing:
- Ensure that your domain is correctly pointing to your new Shopify store.
- Security is non-negotiable. Check that your SSL certificate is properly configured.
- If your store sends out order confirmations, shipping notifications, or any other emails, give them a test run. Make sure they land in the right inboxes and look professional.
- Check all your internal and external links to make sure they guide visitors smoothly within your store and to external resources.
- Test your store's load times. 88% of customers are less likely to return if they find the website to be slow.
Step 6. Migration Execution (Launch time)
It’s launch time! Let's make sure your grand entrance to Shopify goes off without a hitch.
1. Launch Plan:
Before the launch, notify your customers about your migration from Magento to Shopify. Send out emails, update your social media, and maybe even throw in a countdown on your Magento store.
Then, Choose a strategic launch time. Consider when your audience is most active and launch them. Ensure you have a recent backup of your Shopify store. At last, roll out the changes gradually to minimize the chances of overwhelming your system. It also gives you a chance to catch any glitches early.
2. Monitoring and Performance Optimization:
Your store is new. So you must keep an eye on all performance metrics like load speed, SEO rankings, and the overall health of the store. Also, ensure that your SSL certificate is working seamlessly. Shopify provides analytics tools – use them to monitor your store and find glitches before they disrupt user experience.
Step 7. Post-Migration Activities
Now that you’re ready to launch your Shopify store let’s see what to do afterward.
1. User and Staff Training:
Make sure everyone on your team is comfortable with the new store. Conduct training sessions for your staff to familiarize them with Shopify's ins and outs. Teach them how to navigate the admin interface, process orders, and manage customer information. Create user guides or cheat sheets to help them retain new information.
2. Inventory Management:
Let's talk shop – literally. Develop strategies for seamless inventory synchronization and management in Shopify. Shopify has various features for tracking stock levels, managing variants, and handling product updates. Implement tools or apps that complement Shopify's native capabilities, ensuring your inventory is always up-to-date.
3. Legal and Compliance Considerations:
Additional Considerations After Setting Up Your New Shopify Store
As you settle into your Shopify abode, let's address a few extra nuances to ensure your online venture continues to thrive.
1. Handling Multi-Language and Multi-Currency Features
If your e-commerce business has customers across the globe, you need multi-language and multi-currency features. Shopify lets you sell in 20 languages, including French, Italian, Japanese, Portuguese, and Spanish, and it supports over 50 currencies.
2. Custom Functionality and Scripts Migration
Identify the custom scripts and functionalities that are integral to your business operations. Shopify supports custom development – work with experienced developers to bring your unique features into your new Shopify store.
Whether it's a custom checkout process or a unique product configurator, preserving these elements maintains the uniqueness of your e-commerce store in the new environment.
3. Downtime Management:
All e-commerce businesses face downtime, but strategic planning can minimize its impact. Do this to reduce the impact of downtime:
- schedule the migration during low-traffic periods
- utilize temporary landing pages to keep customers informed
- having a clear communication plan in case of unexpected hiccups
Magento to Shopify Migration Success Stories
There are several e-commerce companies that migrated from Magento to Shopify and saw tremendous growth in sales. Here is one for you.
Character.com is an online retail store specializing in character-based clothing for kids and adults. They decided to redesign and rebuild the site into Shopify.
Challenges and Solutions:
Outdated Design and UX Issues: The old Character.com website had an outdated design with multiple UX problems. They conducted user research and found that a mobile-first approach and a vibrant yet simple look would work better for them.
Magento Challenges: The site was running on Magento, and they were facing management difficulties and high server costs. That’s why they decided to switch to Shopify. They used a custom import script, overcoming the complexities of transferring data from Character.com's custom Magento setup.
Character maintained their Magento site locally to avoid affecting the live site during the import.
They created a custom import script using Magento and Shopify APIs to map and transfer product data.
The migration process allowed Character.com to add new products until the launch day.
Character’s rebranded and rebuilt site led to:
- 40% increase in overall conversions
- 65% increase in mobile conversions.
- 40% increase in desktop conversions
- 10% decrease in the site's bounce rate
- 17% increase in average order value
- 33% increase in pages viewed per session
- 300% revenue growth when compared to the previous year
Migrate Faster Than the Great Snipes
Migration from Magento to Shopify doesn’t have to be long and tricky. If you follow the steps shown above, you’ll have a brand new Shopify store before you know it. Let’s recap those steps here:
- Pre-migration assessment: Assess your current Magento store, set migration goals, and finalize the best Shopify plan
- Prepare for Migration: Back up your data and create a Shopify store
- Migrate: Migrate your data, apps, and extensions and prevent SEO and URLs
- Customize your store: Select a theme, customize the front end, and install third-party integrations
- Test the quality: Test your platform and domain
- Launch the store: Time your launch and monitor its performance
- Post-migration duties: Train your staff, manage your inventory, and check legal compliance
This is all you have to do for a successful migration from Magento to Shopify. Follow all the steps, and you’re all set.