E-commerce happens to be a prominent sales and customer engagement channel and has revolutionized the industry by positioning itself as an effective medium for communication between brands and customers while driving up sales.

Now, we have live commerce, an amalgam of live streaming and eCommerce. Although a relatively new concept, it contains the potential to entirely change the industry.

China is pretty much the first country to implement live commerce and within 5 years, brands there have witnessed an incredulous increase in their sales as well as their customer engagement rates and now we are seeing the same for brands in the US.

Consumers have collectively welcomed eCommerce into their lives, enabling them to purchase products of various kinds with just a click. Additionally, the incorporation of social media for sales just skyrocketed the entire industry. Since then, eCommerce has been on a juggernaut-like rampage to take over the business world.

The live commerce industry has​​ [increased by 76%](https://woosuite.com/stats/live-commerce/) since 2020, in fact, the global live commerce industry is expected to reach almost $200 billion dollars by 2027

Live Commerce
=============

The concept and the application of live commerce have been around for a while but it got the boost it needed during the COVID-19 pandemic.

Chinese brands, as mentioned earlier, were the first of many to try out live shopping, and reportedly they saw an increase of 20% in their sales and engagement.

In 2020, out of all the purchases made in China, two-thirds of it was from live commerce and live streams and this is per a survey that was conducted.

If effectively implemented it has the potential to account for around 20% of all sales in the future and even more. Furthermore, according to [eMarketer](https://www.insiderintelligence.com/content/evolution-of-livestreaming-shopping-china-what-means-on-global-scale), live commerce is anticipated to be worth $480 billion in China.

To further add to it, people have reduced reading blogs/reviews. As per [Woosuite](https://woosuite.com/stats/live-streaming/), almost 80% of the global internet population prefers watching videos.

After China’s success with live commerce, brands of almost every nature around the world are trying to implement the concept of live commerce to increase their sales and engagement rates.

First, let us take a look at China and how they found success with live shopping

Live Commerce In China
----------------------

Livestreaming commerce was a concept first introduced in 2016 by the Chinese eCommerce platform Mogujie. It so happened that this move was welcomed by the public as well, as it made online shopping seem like an in-store shopping experience.

After Mgojiu’s success with Livestreaming commerce, yet another Chinese eCommerce platform, Alibaba also implemented live commerce and made it popular during the same year.

In 2019, 4 years after live commerce was first introduced, it became extremely popular and as of 2020, live commerce accounted for more than 8000 businesses/brands and had over 1.23 million live hosts who are also referred to as the KOL, Key Opinion Leaders.

Additionally, as per China’s 47th report on China’s internet development, the number of people using live commerce sky-rocketed to a staggering 388 million (2020). This accounts for nearly 40% of China’s internet users.

But it doesn’t stop there, towards the end of 2020, China’s live commerce industry had exceeded $1 trillion.

Live Commerce In The US
-----------------------

Following the success of China’s live commerce, brands everywhere started to implement the concept of live commerce. Let’s take a look at a few US-based brands that implemented live commerce early with different strategies and see how it worked out for them.

Nordstrom - Content Matters
---------------------------

China is the current leader in live commerce, but the US brand Nordstrom is definitely on its way to raking up a lot of sales and engagement rates. Nordstrom happened to release a dedicated channel meant only for live shopping.

With its introduction came a slew of events with various themes.

*   Beauty trends
    
*   Fashion for a special occasion
    
*   Dressing up for different seasons (fall, spring)
    
*   Simple yet trendy holiday gifts
    

Nordstrom always chooses topics that are typically preferred and loved by the general populous, this helps them garner more viewers which then positively drives up engagement rates and subsequently the sales as well.

This has allowed Nordstrom to effectively engage with their audience. With the help of video commerce, it becomes possible to answer questions/address concerns in real time and this is a major factor for engagement. Customers prefer real-time answers rather than having to wait for an answer on regular social media posts.

When customers are able to purchase products that are being displayed on live streams, it exponentially enhances their shopping experience by making it all the more interactive.

Quivr - Choose The Best Platform For Your Brand
-----------------------------------------------

Yet another US-based brand implementing the concept of live commerce. Quivr didn't just choose any platform for the purpose of live streaming eCommerce, they were quite meticulous in their choice.

They first started implementing video commerce in 2020 and tried out various platforms such as Instagram, TikTok, and similar other social media platforms to talk about their products (Tea/Energy drinks).

After this they chose Amazon live as their primary live streaming platform.

But why did Amazon live work better than social media platforms even though there are more people using social media platforms?

Well, it depends on who your target audience is. Even though Instagram and other similar platforms have a lot of people and they're there for the purpose of entertainment. Hence, if you’re selling something that can be deemed as entertaining or offer the element of entertainment, it would make sense to use these platforms.

But if you’re looking for a qualified audience, in other words, an audience who want just more than entertainment and are looking for in-depth knowledge on the product they’d like to buy then Amazon works the best. This is exactly why Quivr worked extremely well on Amazon live and not on social media platforms.

Kiehl’s - Promotional Strategy Matters A Lot
--------------------------------------------

An American cosmetics brand that hopped on the Livestreaming commerce brandwagon found success with the help of great promotional strategies.

The key was to let people know about the live event and they did exactly the same, they invested quite a bit into their promotional strategy. For instance, they invested in promoting the live event with a lot of posts, and stories, to make people aware of the soon-to-happen live event.

Their promotional strategy doesn’t stop there, they also offer gifts of various nature to people who sign-up for their live event. On top of that, they increased their engagement rates with the help of interactive games on their website.

This strategy worked out beautifully for them, by the end of July 2021 they had several new customers who signed up and they also got amazing ROI on ads.

Petco - Entertainment Is Key
----------------------------

An American pet retailer figured out that people would prefer to watch live streams if they were fun and entertaining.

This is why they started live canine fashion shows and the response they received was quite unprecedented in their history. Millions of people signed up to watch the live canine fashion shows and it ended up generating a substantial amount of sales.

Here’s the amazing part, almost every dog, at the end of the live shows, ends up getting adopted.

Live Commerce - Statistics You Should Be Aware Of
=================================================

Livestreaming commerce is on its way to being the best and most prominent sales channel, here are a few stats and explanations for the same to solidify the above statement:

*   The Live commerce industry in China grew over 280% within a span of mere 3 years (2017 - 2020) and is now expected to grow over $400 billion by 2022 end. (McKinsey)
    
*   The engagement for live streaming videos on a global scale was expected to grow by 14% in 2021 and a prediction of 158 million users (US) by 2022.
    

In the very stat report, it was stated that internet users spent about 480 billion hours (2020) on live videos and this is a whopping 35% more than in 2019. (Statista.com)

*   The exponential growth of livestreaming commerce cannot be denied. The industry which was valued at $30.29 billion (2016), was valued at $70.05 billion (2021). Moreover, there was a recorded growth of 18.3% in the same year (2021). (prnewswire)
    
*   Although live commerce is used to sell products of every nature, the most products displayed/sold are fashion apparel and accessories (36%) followed by food and beverages (7%), consumer electronics(5%), and subsequently home decor(4%). (McKinsey)
    

Additionally stats you should be aware of:

*   Over 75% of brands use live commerce to strengthen their customer relationships.
    
*   Over 60% of people who livestream shopped loved the new experience and 66% of consumers would prefer retailers who are innovative with online shopping.
    
*   Over 25% of online shoppers stated that live commerce definitely prompts and helps them make purchases.
    
*   YouTube, hands down, is the most used live commerce platform in America.
    

How Does Live Commerce Benefit Consumers?
-----------------------------------------

Well, for starters, it eliminates most of the problems associated with in-store shopping, like travel time and queues while retaining the element of personal touch. It makes it easier for them to go through products to find the one they want!

Real-time interactions replicate the experience of in-store shopping and they have their questions answered on the spot and can reserve/buy the product during the live stream. This makes online shopping almost similar to physical shopping and this is why consumers are leaning more towards digital shopping a.k.a. live shopping.

Final Thoughts
==============

It is quite undeniable that live shopping is here to take over and there is no turning back. There are several plus sides to it, it can eliminate travel time, queues, and trying out different stores to get the product you want.

Live shopping eliminates all of the above-mentioned problems and further enhances customers’ shopping experience. Live commerce is now an essential part of eCommerce and the future looks bright with it.

Why Is Live Commerce Important For Brands?

Humans, in general, have always been visually fascinated by a multitude of things and it could either be creative or aesthetic!

To speak of being visually appeased, ever since the dawn of television, computers, and subsequently smartphones, we haven’t been able to get our eyes off the screens.

This has, since then, become a game-changer in the business sphere and we’re referring to eCommerce. The growth of the eCommerce industry is quite unprecedented. It’s now come to be known as the best way for every industry/business to engage and connect with its target demographic to further boost sales.

Now, we have Live Commerce taking over, but what is it?

It’s an expression/term that you use to describe eCommerce paired with live streaming. Live Commerce is now placing itself as the best sales channel.

In fact, Live Commerce managed to turn into one of the most prominent sales channels in all of China and it took less than 5 years. Businesses that hopped on to this bandwagon early on have witnessed quite the success.

When done the right way, live commerce offers viewers the option of buying products without directing them to another site.

Instagram live shopping and Facebook live shopping are great examples too but nothing like running live commerce on your own channels.

Live streaming is expected to account for nearly 20% - 30% of all eCommerce sales in the near future. Even with this prediction on the line, it is quite hard to discern how live streaming will grow.

The Evolution of The Retail Industry
====================================

The transformation of the retail industry over the years is worth taking a look at. Gone are the days when a person could just walk into a store and purchase products. Most people, now, prefer shopping online and every business has been adapting to ever-evolving consumer needs.

The Covid-19 pandemic fast-tracked this entire process and now eCommerce by itself is not enough. To garner more attention, brands have started to merge live streaming and live events with eCommerce. If you’re a brand, then seeking and trying out new avenues for customer engagement is something you put on top of your priority list.

An argument can be made stating, eCommerce does not offer customers a personalised in-store shopping experience that a traditional store may offer. Furthermore, in a physical store, people have the option of physically checking the product before making a purchase.

Combining live streaming and eCommerce is one way of offering a personalised experience, although it may not equate to the actual experience of buying products from a store, it definitely is a step up from eCommerce by itself.

**How Can Live Shopping Benefit Your Business?**
------------------------------------------------

Similar to how eCommerce took over the business sphere and offered a ton of benefits to businesses and brands of all kinds, live commerce is expected to outdo that!

But how?

There are quite a few benefits of live commerce, namely

*   Increasing Brand Appeal
    
*   Boost Conversion Rates
    
*   Increase the FOMO Effect
    
*   Increase Engagement
    

Let’s take a look at them,

### **Increasing Brand Awareness**

Live Commerce can help your brand stand out from the rest, especially when executed the right way, it can help you gain a lot of traffic and further help your brand identity increase within your existing demographic.

Live shopping is a one-of-a-kind trendy experience and youngsters are always looking for the same, this can help you gain a lot of new viewers/customers as well.

People are already used to QVC shopping and adding QVC style live shopping to your own channels is an incredibly amazing move.

### **Increasing Conversion Rates**

In order to increase conversion, a business must first boost its engagement with its audience, and live commerce does exactly that.

Its vibrant and immersive nature retains the attention of its viewers for a prolonged period of time. Furthermore, the use of limited coupons only for live events aids in creating a fun yet intense sense of urgency.

To top it off, the brands that implemented live commerce are currently reporting a boost whopping 30% increase in their sales.

### **Increase FOMO Effect**

FOMO, the abbreviation for “Fear Of Missing Out”, a fear of missing out on exciting events, can be used to a brand's advantage.

Each and every live event has a time limit and brands/influencers who host it may only be selling a handful of products for a discounted price.

Additionally, anyone who is skeptical of online shopping will witness other people buy products online and in real time, this could further prompt skeptics to start live online shopping.

### **Increase Audience Engagement**

In simple words, the effective use and implementation of live commerce can skyrocket your engagement rates. ALDO, a Canadian retail brand, hosted a live event in 2021 and had a [308% increase](https://www.smartzer.com/single-post/livestream-shopping-the-biggest-trend-of-2021) in audience engagement. Similarly, almost every brand that tried live commerce experienced a boost in their engagement.

Live Commerce In China - A Small Summary
----------------------------------------

As mentioned earlier, live commerce in China is well on its way to cementing its place as the best and most rapidly growing channel. China currently predicts that the live commerce market in their country will grow into a $770.70 billion market by next year (2023).

Online shopping in China, just like the rest of the world, had a prominent place in their market even before the COVID-19 pandemic hit but the introduction of live commerce just stepped up their entire game within a short span of 5 years. Even though live commerce is a market filled with the younger generation, it has been attracting viewers across all ages. As of March 2022, China has over 264 million people using live commerce.

Let’s take Taobao as an example, an online shopping platform, that experienced huge success and now has a market share of 35%, putting them on top! Following their success, brands and businesses around the world started experimenting with live commerce with the help of content creators/influencers.

For instance, Tommy Hilfiger tried live commerce in Northern America and Europe and they were left flabbergasted by the results, in one particular live event they sold 1300 hoodies and garnered over 10 million viewers in less than 3 minutes.

Consumers are now shifting to live commerce as well, a live event has the element of personal touch and it offers real-time brand-consumer engagement which they enjoy from the comfort of their homes.

Live streaming is now well on its way to earning its place as the best channel and with the demand for live commerce rising, we can expect a lot from this!

Live Shopping Commerce
----------------------

Live commerce is still a relatively young channel with quite a few hidden avenues yet to be explored. But to start out, implementing eCommerce practices is one of the best ways to get a good grip on it, and while starting out, it is advisable that you try a few options that are subjected to minimal risk and cost.

For example, rather than live streaming an event on your brand’s website you should stream it on social media platforms. For starters, people would rather watch an online event on social media unless it has the element of “exclusive” to it, only then will they consider tuning into the brand’s website. Social media platforms also offer quite a few features for you to enhance the live streaming experience and features to make sales as well (Instagram Live Shopping), this will help you understand the world of live commerce better as well.

![live shopping](https://firebasestorage.googleapis.com/v0/b/instasell-7f53f.appspot.com/o/_blogposts%2F10d32062-d8b1-4ea9-bf1c-fa37c9cb615a.jpg?alt=media&token=f1e9c35c-0f3d-4beb-bcad-57fbde77e67f)

Different Types Of Live Commerce
--------------------------------

There are a number of live commerce formats that you can choose from:

### Influencer Streaming

This seems to be one of the most popular formats for live commerce. Influencers, typically, have a great following and they use their influence to promote and sell products. The products could either be their own or they could be hired by a brand to help them promote a product. But bear in mind, influencer streaming works well with the younger crowd and not so much with the older ones.

### Online Marketplace

Online marketplaces have come to become a mainstay in the business sphere. It is can help companies sell their products without having physical display stores and consumers can view/review/buy products from the comfort of their houses. With the addition of real-time interaction, it helps in the recreation of an experience close to in-store shopping.

### Tutorials

A great live commerce format that best suits the fashion and cosmetic industry. Fashion brands host live events showcasing their clothing line and they further offer their viewers advice on different ways to style and experiment with clothes. Similarly, cosmetic brands have live events that showcase their products and they further talk about which product can benefit whom the best.

### Exclusive Live Events

We know, all of the above are also live events but here we are talking about exclusive events. For instance, product launches, brand anniversaries, Black Friday, and many more. If you’re streaming a product launch, then you can have people from all over the world viewing it and not just store visitors.

To further add to it, the element of exclusive live events build a great sense of anticipation and can help you garner more audience.

Live Shopping - What Does The Future Behold?
--------------------------------------------

As of now, there is no way to discern the future of live commerce in an absolute manner. But the observations made since its inception will give us a good idea of what to expect in the future.

One thing you can expect is the rise of nano-influencers and micro-influencers!

But what do we mean by this?

Big corporations and brands seldom understand the art of hosting live events and although they may have a dedicated audience following their brand, they are not be able to engage or generate interest in the most optimal manner.

But on the other hand, using influencers can change the game. Influencers, without a doubt, make excellent hosts and have the ability to attract the attention of a lot more viewers. The engagement rates between influencers and brands are quite huge with influencers having 10 times more engagement.

Innovative live commerce formats are on the way to revolutionize pretty much everything. AR (Augmented Reality) and VR (Virtual Reality) are immersive technologies that are capable of bringing an in-store shopping experience to your fingertips. They help in making a virtual experience as real as possible!

Live commerce, although is being implemented in the B2C industry but is also something B2B industries will implement in the near future. As technology makes its way through every nook and cranny of the world, there is no doubt that live commerce will stamp itself as one of the most prominent channels in the world. Imagine a world where you can visit and explore a store without leaving your house, this is the future of business.

Why Do Consumers Love Live Shopping?

What Is Phygital Marketing for Brands?

How To Connect Shopify with Instagram
=====================================

If you wanted to sell your products online 5 years ago, it would’ve been quite the hassle. From buying a domain to getting all technical work taken care of by professionals. But as of now, all you need is an Instagram account.

With an Instagram account integrated with a few other tools, you will be able to sell products online. Shopify makes selling products online easy, they offer a lot of tools to help you market your products and sell them. 

But here’s the catch, Shopify needs a third-party integration for you to actually sell products, and what better option to choose than Instagram? The most used social media platform. There are several reasons why you should use Shopify with Instagram. For starters, Instagram is the biggest social media platform with a large user base and it also helps in improving customer experience, Instagram by itself offers several tools to increase your audience and customer base. 

But before you can use Instagram and Shopify together, you must first convert your personal account on Instagram into a business account. Here’s how you do it:

1.  Go over to your profile page 
2.  Tap on the “3 lines” menu bar which is located in the top right corner of the screen
3.  Now tap on settings
4.  After that, select the “Account” option
5.  When you go to the account section, you’ll see an option that reads “Switch to Professional Account”, click on it and you now have a business account.

Once you’ve done this, you can go ahead and set up your Instagram Shop, and in the event that this feature is not available in your region, you can become a managed client to get Instagram Shopping features. 

Connecting Shopify With Instagram - Instafeed app on Shopify
============================================================

Now that you have everything set up, let’s take a look at how you can connect your Instagram and Shopify to boost sales. 

There are two ways through which this can be done:

Method 1 - Adding Instagram Link To Your Shopify Store
------------------------------------------------------

To go ahead with either method, you will first require a Shopify account as well. Shopify offers its users an application “Facebook Channels” which allows you to incorporate your products from your Instagram account. 

*   Head over to Shopify and log in to your account
*   On the left, you will see a navigation bar, scroll down and select the “Online Store” option at the bottom
*   Once you do, you will be shown all the themes you have in your store. Choose the theme you currently are using and then select the “Customize” option
*   On the left side of the screen, you will see the option “Theme Settings”, click on it
*   You will now be shown several customization options such as typography, colors, and many more. Once done, select “Social Media”
*   Finally, on the left side of the screen, you will notice “Social Accounts” as an option. This is where you add your Instagram link. 
*   Now, head over to your Instagram Page and copy your profile URL and paste it into your Shopify sidebar. 
*   Once you’ve done this, scroll down to see the Instagram Icon, if you see it, you have successfully linked your Instagram to your Shopify store and you can now save the changes made. 

Method 2 - Use A Plugin To Display Your Instagram Feed On Your Shopify Store
----------------------------------------------------------------------------

You can also use plugins or Instagram Feeds apps from the Shopify Apps store to connect your Instagram and Shopify.

Using plugins is a great way to connect your Shopify store and Instagram. These Feed apps allow you to link products via Instagram hashtags. In other words, when a user uploads any post whilst using your branded hashtag, that post will be visible on your Instagram Feed store as well. 

To do this, you will first need to go to the Shopify App store and look for the best Instagram Feed apps. We will tell you about the best Instagram Feed Apps later on in the article. 

Here are some basic things you can do with Feed Apps:

*   It offers multiple customization offers for your Instagram page
*   It will help you increase your audience and customer base by linking your Instagram on your website 
*   You can tag multiple products on your Instagram
*   You can even segregate media based on hashtags and accounts. 

### Connecting Instagram Accounts

Follow these steps to connect your Instagram Account:

*   Open the plugin/Feed App
*   Click on “Connect an Instagram Account”
*   Now give permission to the Instagram Feed app to access your profile page for information and other media that you have uploaded

Once you’ve successfully connected your Instagram and Shopify, you can now go about customizing your online store. 

On most of the Plugins/Instagram Feed apps, feed customization mainly refers to 4 categories:

1.  Post Spacing - the space between each image or video
2.  Feed Title - The feed title will help in linking the User Generated Content (UGC) to your feed whenever they use your specific branded hashtag. 
3.  Number of Columns and Rows - refers to the number of UGC posts that are shown in rows or columns
4.  On Post Click - This refers to when a user clicks and selects an image from your Instagram Page. 

### Incorporating Your Instagram Feed Into Your Shopify Page 

*   Open the Shopify editor and select the “add a section” on the left side of the screen
*   Now select “Instagram App”
*   Here’s an important point to remember, after you add your Instagram link, it typically does not open automatically, which is why you must save the changes. 

After you’ve completed all the steps above, you can display the Instagram Icon on your Shopify page and you can even use the drag-and-drop option that many Instagram Feed Apps provide. 

Top 5 Instagram Feed/Instafeed Apps
===================================

Here are some of the best Instagram Feed Apps/Plugins you should choose

### 1\. Instafeed | Instagram feed by Instasell

[Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify), an extremely popular plugin, makes integrating posts and their customization very easy and efficient. It provides every basic feature as well as IGTV and a shoppable feed. 

This plugin is extremely easy to use and offers a lot of other benefits as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It offers slider and grid layout options
*   You provide features like Instagram shoppable Feed
*   It also shows the number of likes on every post
*   It doesn't impact your website performance and loading speed at all.

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not give you the option of Instagram Stories yet

</div></div></div>

Instafeed offers free plans and paid ones as well. 

### 2\. Instagram Feed by Pina Tropical

Among the most simple yet efficient Feed apps, you’ll come across. Instagram Feed by Pina Tropical lets you integrate your Insta feed to your Shopify Page. 

The best feature here is that this plugin will let you customize the layout of the page on either your phone or computer. You can also choose how your Instagram feed is presented on several other devices as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It will display the likes on every post 
*   Offers slider and grid layout options 

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not have a shoppable Feed option
*   It also doesn’t have the Instagram Stories option
*   It impacts the website performance and decreases conversions

</div></div></div>

Instagram Feed by Pina Tropical offers both free and paid plans. They also offer a free trial version of the paid plans. 

### 3\. Instagram Shopping & Feed by ETS-Soft

The Instagram Shopping & Feed is by far the easiest Feed App to set up. It can help you connect your Instagram page and let’s upload multiple pictures with just one click. 

It further helps in generating a shoppable feed to help your customers add more items to their cart easily. Additionally, it also has over 9 filtering options. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It too offers sliders and grid layout options
*   It has several filter options 
*   Offers shoppable feed options
*   It displays the number of likes on every post as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   No option for Instagram Stories 
*   It has medium impact on the website performance and loading speed

</div></div></div>

Instagram Shopping & Feed offers free and paid plans, they also offer a free trial period for their paid plans. 

### 4\. Social widget

Social widget is a unique plugin that will let you import several Instagram accounts. If you have more than one Instagram account that you use, then you can connect them all via Socialwidget, it makes it easier as everything is put in one place. 

It also offers CTA (Call-to-action buttons) options to help convert visitors into customers. Apart from this, you also have the option of importing multiple photos, videos, and other media. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has slider and grid layout options
*   Offers shoppable feed feature 
*   It also offers Instagram stories option 
*   It displays likes on each post 
*   It lets you add Instagram and Tik-Tok reels as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It appears to have comparatively fewer customization options
*   It has high impact on your website loading speed and is a bulky app.

</div></div></div>

Socialwidget offers both free and paid versions for people to use. They also offer a free trial of their paid versions as well.

### 5\. InstafeedEX 

A unique plugin, that helps you create a smart lightbox and helps in displaying Instagram pictures as a pop-up. 

The best part is that InstafeedEX offers real-time Instagram syncing and lets you select the pictures you want to display. This means that whatever changes that you may make on your Instagram page will reflect almost immediately. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has grid and slider layout options
*   It will also display likes on each and every post. 
*   It offers real-time sync with Instagram

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not offer shoppable features
*   It also doesn’t have the Instagram stories option
*   It has low impact on the website performance and loading speed

</div></div></div>

InstafeedEX offers both free and paid versions and they also offer a free trial of their paid plans as well. 

Although every plugin mentioned, as per user reviews, [Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify) seems to be among the most used and most popular Instagram Feed App, given its ease of use and multiple customization options, we aren’t surprised. Although it may lack the Instagram Stories features, it still makes up for it in many other ways by offering several other options and has no impact on the website speed or performance. 
============================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================

How To Connect Shopify with Instagram

Remove Powered By Shopify On Your Online Store
==============================================

Shopify, a platform that has made its name synonymous with eCommerce and eCommerce stores, is one of the best places to start an online business. But the online store may lose its appeal if there’s a watermark lingering everywhere, yes, we’re referring to the “powered by Shopify” tagline. 

“Powered by Shopify” basically means that the online store was built on its platform and typically, can be seen under the footer of your online store. 

For online stores who aren’t savvy, removing this particular tag may seem like a herculean task, but don’t worry, we’ll tell you how you can remove it in a simple and easy-to-understand manner. 

We, at Instasell, have understood your concerns regarding the same and we are due to release a tool to help online stores remove Powered by Shopify tagline with ease. 

How To Remove Powered By Shopify
================================

The very first thing you should know is that it is 100% possible to remove the tagline. In fact, there is more than one way to do that, so without further ado, let’s take a look at them.

Removing Powered By Shopify by Using Edit Code
----------------------------------------------

Here are the steps you must follow if you want to remove the Powered By Shopify tagline by using the Edit Code option. 

*   First, you must log in to your online store admin
*   Now open the Online store in your dashboard and open Shopify theme
*   Choose the theme you want to edit
*   Now click on Actions and then select Edit Code
*   Under the Edit Code options, search and click on the Sections folder
*   Now click on the “footer.liquid” file. 
*   This will now open the page to edit your code 
*   Hold “ctrl+F” and type in the code {{Powered\_By\_link}} in this code editor 
*   Now once you find the code “{{powered\_by\_link}}” delete all of them and click on Save

To remove the tagline from the password page, follow the above-mentioned steps. 

Once you’ve finished the above, the tagline has been successfully removed. 

How To Remove The Powered By Tagline Without Using Edit Code
------------------------------------------------------------

Follow these simple steps to remove “Powered By Shopify” without using the Edit Code option.

*   Same as above, log in first
*   Now open Online Store in your dashboard and select themes
*   Choose the theme you want to edit
*   And now click on Actions
*   Now, you must click on “Edit Languages” 
*   Now, under the general section you’ll see an option “Filter” with a textbox next to it, type “Powered” there.
*   Once you type “powered” and click you’ll see a Powered By Shopify box with the same written in it. 
*   Just type in a single space and the tagline will be removed. 
*   Do the same for the Powered by Shopify HTML box, and the tagline will be removed from the Password page as well. 
*   Lastly, hit the Save button 

Now that you know what to do, it is very simple, right?

Removing “Powered By Shopify” By Using The Mobile App
-----------------------------------------------------

You can also remove the “Powered by Shopify” tagline with the android or iOS mobile app:

*   Open the app and head over to your dashboard
*   Open the Sales channel and then select “Online Store”
*   Now open Themes
*   Select the theme you want to edit and select “Actions”
*   Now choose “Edit Languages
*   Type powered in the “Filter” box
*   Now just use the spacebar once and the tagline will be removed 
*   Save the changes

It's that simple. 

Can You Change The “Powered By Shopify” Tagline?
================================================

If you can remove the tagline entirely, then you can be sure that you can also change the tagline and put something that relates to your brand. 

Here are the steps to do the same:

*   Log into your store
*   Just like before, open Online Store and then open Shopify themes. 
*   Choose the online store theme you want to edit
*   Now select actions and then click on Edit Languages
*   Now, under the general section you’ll see an option “Filter” with a textbox next to it, type “Powered” there.
*   Once you type “powered” and click you’ll see another textbox with “Powered By Shopify” written in it. 
*   Now you can change the “Powered by Shopify” to something that relates to your brand. For example, “Powered by XYZ” or “Brought to you by XZY”.
*   Do the same with the “Powered By Shopify HTML”, this will change the tagline on the Password page as well. 
*   Now click on “Save” and your changes will be successfully saved. 

It’s that simple, we told you we will explain how to remove Powered by Shopify in a simple manner and we did. 

Now you can start removing the tagline from your preferred online store themes with ease. Also visit here if you want to learn more on [shopify alternatives](https://instasell.io/blog/shopify-alternatives)

Remove Powered by Shopify

Thrift Shops on Instagram India
===============================

Shopping from a thrift store seems to be the new trend in town. But what is it? 

A thrift shop, simply put, is a store that sells second-hand household and clothing items. Apart from a business perspective, it is typically done to collect money for charitable reasons. 

Although the trend is pretty new to our generation, thrifting has a long history by itself. During the late 1800s and early 1900s, thrift shops were first set up as goodwill shops; the main idea was to not let anything go to waste. 

Here’s a small excerpt from the book “From Goodwill to Grunge: A History of Secondhand Styles and Alternative Economies” stating the same; “If you had a dress and it got worn out, you’d tear it up and make a pinafore for your daughter, and when that got trashed, you’d tear it up and stuff your chair with it”

As times changed, thrift shops faded away. But now, we can see these stores making a comeback with great collections of clothing and other household items as well. 

How Thrifting Grew In Popularity?
=================================

It comes as no surprise that thrifting has experienced a huge surge in popularity in a short period of time and let’s not forget the role of social media platforms like Instagram that helped thousands of thrift stores taste popularity & success. 

Thrift stores present sustainable and affordable fashion to everyone. From branded clothes to other household accessories, you can find anything and everything at a reasonable price. This is the main reason why thrifting has become much more popular in recent times. 

Even though thrift stores might be a by-product of the pandemic, it certainly is capturing the imagination of individuals and helps promote sustainable living.

There are thousands of thrift shops in India and Instagram is a great place to look for them. 

Indian Instagram Thrift Shops You Should Check Out
==================================================

Here are a few Indian Instagram thrift shops you should definitely check out for some of the best hand-picked clothes and accessories:

1\. Carol’s Shop and Tea Room
-----------------------------

Let’s start this list with a unique thrift store. Carol’s Shop and Tea Room doesn’t just sell clothes but also sells accessories and other collectables. 

Started by Carol Humstoe, an extensive traveller who collects exquisite items throughout her travels and sells them online. From vintage clothing to local collectibles, you can find them all here. 

![](https://lh3.googleusercontent.com/-fsXVphMdq_GrRA1Oxur7-a013o6jn5eZNRofhPzaOsokSrCEPQvk520VS16RFH1cEAPdAJdUSFE0e5ibuVxJifZ2LA90oLyPEJQNigXc2V5nueiULBuEWlKPAjzwmuRNAgeHQ8pPsha2t1Xe38PZw)

2\. Copper Boom
---------------

A great thrift store, Copper Boom is known for its unique handpicked selection of thrifted clothes. Their prints are among the most aesthetic ones you can find. 

Moreover, Copper Boom is into promoting a sustainable lifestyle, they also advise you not to buy clothes impulsively. Also, Copper Boom is among those thrift stores that accept online payments. 

![](https://lh4.googleusercontent.com/jWzfLrv_myVNBqx8m7B86I5TgPJEmIbS9kotIuPmdbRVxqOsjvKwKqaHQK6HDuxTTm1HQYCp9pznAr05_oSWC33EAYuOzV8LLl0m5sNvTKsJGW_Mqh7t-H34RUUHW2nOn2QOM84zCAnYSllQyGHFsg)

3\. Bombay Closet Cleanse 
--------------------------

One of the well-recognized thrift stores on Instagram India. Started by sisters Sana and Aliya, have made quite an impression by selling fashionable thrifted clothes. 

You can find great picks from top-tier brands, and find unique designs and prints as well. The best part is that a part of the earnings goes to charity. 

![](https://lh6.googleusercontent.com/3eDGtBV2770wv13dVr01FGEoUGauQk05l_8gG9wSBChZI2S3oQSGZ_zC5xvFGvcTXlDvUGchSV6-xO3sf_1Wrc4sQqKlK-yIVb0lfj36O4cPGA3hEMX0XRvmncol9uS5px-KJrI8xhd8FlMDzf_Hew)

4\. Candour Oak
---------------

Looking for great sustainable fashion for men?

Look no further, Candour Oak is an Instagram thrift store that caters to mends fashion needs. 

They don’t just sell thrifted mens’ clothes, they also have a great curated collection of loafers, watches, sneakers, and bags that you can choose from. They also hoard a great collection of branded T-shirts. 

![](https://lh5.googleusercontent.com/8AOOudiIxBkxC4N5_nMeGtzn3VXODivwHIJt6f0BMq8lO4dko3bbg8e7reHv3GfVdY2xBZhkrc9O4vi-GFaUt7gHe1S2VTpFwP0wnTRzHjamTZWHtxc8duUfx6azT23AoMdsexORxJEIewTo_Bay5w)

5\. ThriftUp!
-------------

A marketplace for thrift stores, ThriftUp! not just lets you shop for cute, vintage and streetwear, but also lets you list pieces of clothing from your own closet.

They have pieces from 50+ sellers listed on their website, so no matter what your style, you’ll definitely find something or the other for yourself.

![](https://lh3.googleusercontent.com/xvhcUH1HrXgkpDhEH_6wXk4APCUKta96DH3C5lcutVYHklIVBR29R8fb4FZhKvO3boctUhGUAmU_9WYfymCVex2EwQ1Dl8hYtOlWDYkUidE7vj5z8i7SbljTTQIhuaewvSPPW3Zs3EBHIIDdZxiGnxk)

6\. Thrift It Bro
-----------------

A thrift store like no other, Thrift It Bro doesn’t just sell thrifted clothes, but they also sell thrifted books, how amazing is that?

Fiction, non-fiction, and short stories, you can find them all here. You can check out their collection of books on their Instagram page. All their collections are reasonably priced. 

![](https://lh4.googleusercontent.com/tk94JQeu80dFNl9Qd9kqVJiN-_jlSS-915VE9X1NkeB3IRtmOCWcD7GYmKudtWCHUyLuPgycPuOyoVy8p4dVjSTSIdhw3TxMGKDxVToMSOuy-wphEYtaxYGAQHG020qRTxAotUMlTtKEPtVnli7ooA)

7\. All Things Preloved
-----------------------

Started by Pritika Rao, an avid thrifter herself, is now doing her bit to promote thrifting and sustainable living. You can find a great collection of women’s clothing, from printed dresses to corsets, they have it all. 

All Things Preloved also donates money to different charities and NGOs. Pritika also plans on hosting thrifting events to promote this lifestyle, so make sure you keep an eye out for those as well. 

![](https://lh5.googleusercontent.com/LjhM4Zkcm8V2ar9uu5EJADdPNXjBdDufAGhpLX5-EOeGDjsH-Y_56tOKde2m394zeDrM8MW9hGGfKPSL4MtzDNbBhgQSVlpiSdbKJHhvfw6aU4I6X3X7MISNZjxsD60KTRAdOuS0saDYpE91cpEGMA)

8\. Threadripper
----------------

Threadripper is all about promoting the use of up-cycled and thrifted items. They have an amazing collection of casual wear. 

Apart from selling, they also customize thrifted items, for example, they can make a great-looking bag out of thrifted clothes. You can find all their collection on their Instagram page, the prices will not burn a hole in your purse and they also accept online payments. 

![](https://lh5.googleusercontent.com/VEuLV27NXPpFAQwtqCJ7ejqVZK-rnP6KmOcLFWY5snJgpvotaul5CvW8QV1VhnxBZtveHDdHUYHc1_PrjjlTlyBDUlYTe1Z_04YV8sO3u4KzM5iOmBAilyZyfbW5pRZ-7J6I4B7uItj0XQxlypN9Ag)

9\. Paradigm Thrift
-------------------

A vintage and pop-culture-inspired thrift store. They house an unusually great collection of vintage and pocket-friendly. 

From sneakers to rugged-looking denim jackets, you can find the trendiest collections here. They ship globally and accept online payments. It goes without saying that, Paradigm Shift is your one-shop-stop for the best trendiest clothing items and accessories.  

![](https://lh4.googleusercontent.com/utUQhWuJZE9KGrq-wwat4_wPr5q6VZ7VEHSGZIZesu9AxTt7zuoB65VJeZfOEzCZf-64QRVHKuwdykJ_mGKzl8i9OGxH3Wqe-Tqgk154n3sgv9_PudJ_zMGF_-tXC9NCcuN2qaDRlQnlZBEoRSjgxg)

Thrift Shops on Instagram India

<h2>Setting up a baking business on Instagram?</h2>
<p>Hashtags are a great way to get more attention for your brand and other social media networks too. But to be effective, you must use the right hashtags.</p>
<p>There are 2 types of hashtags:</p>
<h3>General Hashtags:</h3>
<p>General hashtags are generally used by everyone and are most commonly found on posts you browse. Some examples include</p>
<pre><code>#streetwear #sareesindia #silksarees
</code></pre>
<h3>Branded Hashtags:</h3>
<p>Branded Hashtags are brand or industry-specific hashtags used by various brands for promoting their products. Some examples include:</p>
<pre><code>#nike #adidas #manyavaar #boat
</code></pre>
<p>Make use of both branded and general hashtags, when you're using general hashtags, try to use the ones that are related to what you do.</p>
<p>Top Trending Cake Hashtags for Instagram:</p>
<hr>
<pre><code>#cake #cakedecorating #cakes #birthdaycake #chocolate #food #dessert #cakesofinstagram #birthday #cakedesign #instafood #baking #foodporn #yummy #cakestagram #homemade #love #sweet #instacake #bakery #foodie #cupcakes #cakeart #delicious #chocolatecake #pastry #instagood #foodphotography #happybirthday #bhfyp
</code></pre>
<h3>Hashtags for L2L or F2F for Fashion Brands on Instagram:</h3>
<pre><code>#buttercream #cookies #desserts #party #cupcake #torta #sweets #foodstagram #instagram #cakeoftheday #fondant #baker #bolo #weddingcake #coffee #foodblogger #cakedesigner #brownies #homebaker #patisserie #bhfyp #cheesecake #fondantcake #bake #cakecakecake #happy #confeitaria #like #wedding #tasty
</code></pre>

Best Instagram Hashtags for Cake Business in India [2022]

Setting up a baking business on Instagram?

General Hashtags:

Branded Hashtags:

Hashtags for L2L or F2F for Fashion Brands on Instagram:

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