How To Connect Shopify with Instagram
=====================================

If you wanted to sell your products online 5 years ago, it would’ve been quite the hassle. From buying a domain to getting all technical work taken care of by professionals. But as of now, all you need is an Instagram account.

With an Instagram account integrated with a few other tools, you will be able to sell products online. Shopify makes selling products online easy, they offer a lot of tools to help you market your products and sell them. 

But here’s the catch, Shopify needs a third-party integration for you to actually sell products, and what better option to choose than Instagram? The most used social media platform. There are several reasons why you should use Shopify with Instagram. For starters, Instagram is the biggest social media platform with a large user base and it also helps in improving customer experience, Instagram by itself offers several tools to increase your audience and customer base. 

But before you can use Instagram and Shopify together, you must first convert your personal account on Instagram into a business account. Here’s how you do it:

1.  Go over to your profile page 
2.  Tap on the “3 lines” menu bar which is located in the top right corner of the screen
3.  Now tap on settings
4.  After that, select the “Account” option
5.  When you go to the account section, you’ll see an option that reads “Switch to Professional Account”, click on it and you now have a business account.

Once you’ve done this, you can go ahead and set up your Instagram Shop, and in the event that this feature is not available in your region, you can become a managed client to get Instagram Shopping features. 

Connecting Shopify With Instagram - Instafeed app on Shopify
============================================================

Now that you have everything set up, let’s take a look at how you can connect your Instagram and Shopify to boost sales. 

There are two ways through which this can be done:

Method 1 - Adding Instagram Link To Your Shopify Store
------------------------------------------------------

To go ahead with either method, you will first require a Shopify account as well. Shopify offers its users an application “Facebook Channels” which allows you to incorporate your products from your Instagram account. 

*   Head over to Shopify and log in to your account
*   On the left, you will see a navigation bar, scroll down and select the “Online Store” option at the bottom
*   Once you do, you will be shown all the themes you have in your store. Choose the theme you currently are using and then select the “Customize” option
*   On the left side of the screen, you will see the option “Theme Settings”, click on it
*   You will now be shown several customization options such as typography, colors, and many more. Once done, select “Social Media”
*   Finally, on the left side of the screen, you will notice “Social Accounts” as an option. This is where you add your Instagram link. 
*   Now, head over to your Instagram Page and copy your profile URL and paste it into your Shopify sidebar. 
*   Once you’ve done this, scroll down to see the Instagram Icon, if you see it, you have successfully linked your Instagram to your Shopify store and you can now save the changes made. 

Method 2 - Use A Plugin To Display Your Instagram Feed On Your Shopify Store
----------------------------------------------------------------------------

You can also use plugins or Instagram Feeds apps from the Shopify Apps store to connect your Instagram and Shopify.

Using plugins is a great way to connect your Shopify store and Instagram. These Feed apps allow you to link products via Instagram hashtags. In other words, when a user uploads any post whilst using your branded hashtag, that post will be visible on your Instagram Feed store as well. 

To do this, you will first need to go to the Shopify App store and look for the best Instagram Feed apps. We will tell you about the best Instagram Feed Apps later on in the article. 

Here are some basic things you can do with Feed Apps:

*   It offers multiple customization offers for your Instagram page
*   It will help you increase your audience and customer base by linking your Instagram on your website 
*   You can tag multiple products on your Instagram
*   You can even segregate media based on hashtags and accounts. 

### Connecting Instagram Accounts

Follow these steps to connect your Instagram Account:

*   Open the plugin/Feed App
*   Click on “Connect an Instagram Account”
*   Now give permission to the Instagram Feed app to access your profile page for information and other media that you have uploaded

Once you’ve successfully connected your Instagram and Shopify, you can now go about customizing your online store. 

On most of the Plugins/Instagram Feed apps, feed customization mainly refers to 4 categories:

1.  Post Spacing - the space between each image or video
2.  Feed Title - The feed title will help in linking the User Generated Content (UGC) to your feed whenever they use your specific branded hashtag. 
3.  Number of Columns and Rows - refers to the number of UGC posts that are shown in rows or columns
4.  On Post Click - This refers to when a user clicks and selects an image from your Instagram Page. 

### Incorporating Your Instagram Feed Into Your Shopify Page 

*   Open the Shopify editor and select the “add a section” on the left side of the screen
*   Now select “Instagram App”
*   Here’s an important point to remember, after you add your Instagram link, it typically does not open automatically, which is why you must save the changes. 

After you’ve completed all the steps above, you can display the Instagram Icon on your Shopify page and you can even use the drag-and-drop option that many Instagram Feed Apps provide. 

Top 5 Instagram Feed/Instafeed Apps
===================================

Here are some of the best Instagram Feed Apps/Plugins you should choose

### 1\. Instafeed | Instagram feed by Instasell

[Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify), an extremely popular plugin, makes integrating posts and their customization very easy and efficient. It provides every basic feature as well as IGTV and a shoppable feed. 

This plugin is extremely easy to use and offers a lot of other benefits as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It offers slider and grid layout options
*   You provide features like Instagram shoppable Feed
*   It also shows the number of likes on every post
*   It doesn't impact your website performance and loading speed at all.

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not give you the option of Instagram Stories yet

</div></div></div>

Instafeed offers free plans and paid ones as well. 

### 2\. Instagram Feed by Pina Tropical

Among the most simple yet efficient Feed apps, you’ll come across. Instagram Feed by Pina Tropical lets you integrate your Insta feed to your Shopify Page. 

The best feature here is that this plugin will let you customize the layout of the page on either your phone or computer. You can also choose how your Instagram feed is presented on several other devices as well. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It will display the likes on every post 
*   Offers slider and grid layout options 

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not have a shoppable Feed option
*   It also doesn’t have the Instagram Stories option
*   It impacts the website performance and decreases conversions

</div></div></div>

Instagram Feed by Pina Tropical offers both free and paid plans. They also offer a free trial version of the paid plans. 

### 3\. Instagram Shopping & Feed by ETS-Soft

The Instagram Shopping & Feed is by far the easiest Feed App to set up. It can help you connect your Instagram page and let’s upload multiple pictures with just one click. 

It further helps in generating a shoppable feed to help your customers add more items to their cart easily. Additionally, it also has over 9 filtering options. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It too offers sliders and grid layout options
*   It has several filter options 
*   Offers shoppable feed options
*   It displays the number of likes on every post as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   No option for Instagram Stories 
*   It has medium impact on the website performance and loading speed

</div></div></div>

Instagram Shopping & Feed offers free and paid plans, they also offer a free trial period for their paid plans. 

### 4\. Social widget

Social widget is a unique plugin that will let you import several Instagram accounts. If you have more than one Instagram account that you use, then you can connect them all via Socialwidget, it makes it easier as everything is put in one place. 

It also offers CTA (Call-to-action buttons) options to help convert visitors into customers. Apart from this, you also have the option of importing multiple photos, videos, and other media. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has slider and grid layout options
*   Offers shoppable feed feature 
*   It also offers Instagram stories option 
*   It displays likes on each post 
*   It lets you add Instagram and Tik-Tok reels as well

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It appears to have comparatively fewer customization options
*   It has high impact on your website loading speed and is a bulky app.

</div></div></div>

Socialwidget offers both free and paid versions for people to use. They also offer a free trial of their paid versions as well.

### 5\. InstafeedEX 

A unique plugin, that helps you create a smart lightbox and helps in displaying Instagram pictures as a pop-up. 

The best part is that InstafeedEX offers real-time Instagram syncing and lets you select the pictures you want to display. This means that whatever changes that you may make on your Instagram page will reflect almost immediately. 

<div class="pros-and-cons-box"><div class="pros-container">

Pros
----

<div class="pros-list-container">

*   It has grid and slider layout options
*   It will also display likes on each and every post. 
*   It offers real-time sync with Instagram

</div></div><div class="cons-container">

Cons
----

<div class="cons-list-container">

*   It does not offer shoppable features
*   It also doesn’t have the Instagram stories option
*   It has low impact on the website performance and loading speed

</div></div></div>

InstafeedEX offers both free and paid versions and they also offer a free trial of their paid plans as well. 

Although every plugin mentioned, as per user reviews, [Instafeed](https://apps.shopify.com/instafeed-by-instasell?utm_campaign=blog&utm_medium=organic&utm_content=connect_instagram_shopify) seems to be among the most used and most popular Instagram Feed App, given its ease of use and multiple customization options, we aren’t surprised. Although it may lack the Instagram Stories features, it still makes up for it in many other ways by offering several other options and has no impact on the website speed or performance. 
============================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================================

How To Connect Shopify with Instagram

Remove Powered By Shopify On Your Online Store
==============================================

Shopify, a platform that has made its name synonymous with eCommerce and eCommerce stores, is one of the best places to start an online business. But the online store may lose its appeal if there’s a watermark lingering everywhere, yes, we’re referring to the “powered by Shopify” tagline. 

“Powered by Shopify” basically means that the online store was built on its platform and typically, can be seen under the footer of your online store. 

For online stores who aren’t savvy, removing this particular tag may seem like a herculean task, but don’t worry, we’ll tell you how you can remove it in a simple and easy-to-understand manner. 

We, at Instasell, have understood your concerns regarding the same and we are due to release a tool to help online stores remove Powered by Shopify tagline with ease. 

How To Remove Powered By Shopify
================================

The very first thing you should know is that it is 100% possible to remove the tagline. In fact, there is more than one way to do that, so without further ado, let’s take a look at them.

Removing Powered By Shopify by Using Edit Code
----------------------------------------------

Here are the steps you must follow if you want to remove the Powered By Shopify tagline by using the Edit Code option. 

*   First, you must log in to your online store admin
*   Now open the Online store in your dashboard and open Shopify theme
*   Choose the theme you want to edit
*   Now click on Actions and then select Edit Code
*   Under the Edit Code options, search and click on the Sections folder
*   Now click on the “footer.liquid” file. 
*   This will now open the page to edit your code 
*   Hold “ctrl+F” and type in the code {{Powered\_By\_link}} in this code editor 
*   Now once you find the code “{{powered\_by\_link}}” delete all of them and click on Save

To remove the tagline from the password page, follow the above-mentioned steps. 

Once you’ve finished the above, the tagline has been successfully removed. 

How To Remove The Powered By Tagline Without Using Edit Code
------------------------------------------------------------

Follow these simple steps to remove “Powered By Shopify” without using the Edit Code option.

*   Same as above, log in first
*   Now open Online Store in your dashboard and select themes
*   Choose the theme you want to edit
*   And now click on Actions
*   Now, you must click on “Edit Languages” 
*   Now, under the general section you’ll see an option “Filter” with a textbox next to it, type “Powered” there.
*   Once you type “powered” and click you’ll see a Powered By Shopify box with the same written in it. 
*   Just type in a single space and the tagline will be removed. 
*   Do the same for the Powered by Shopify HTML box, and the tagline will be removed from the Password page as well. 
*   Lastly, hit the Save button 

Now that you know what to do, it is very simple, right?

Removing “Powered By Shopify” By Using The Mobile App
-----------------------------------------------------

You can also remove the “Powered by Shopify” tagline with the android or iOS mobile app:

*   Open the app and head over to your dashboard
*   Open the Sales channel and then select “Online Store”
*   Now open Themes
*   Select the theme you want to edit and select “Actions”
*   Now choose “Edit Languages
*   Type powered in the “Filter” box
*   Now just use the spacebar once and the tagline will be removed 
*   Save the changes

It's that simple. 

Can You Change The “Powered By Shopify” Tagline?
================================================

If you can remove the tagline entirely, then you can be sure that you can also change the tagline and put something that relates to your brand. 

Here are the steps to do the same:

*   Log into your store
*   Just like before, open Online Store and then open Shopify themes. 
*   Choose the online store theme you want to edit
*   Now select actions and then click on Edit Languages
*   Now, under the general section you’ll see an option “Filter” with a textbox next to it, type “Powered” there.
*   Once you type “powered” and click you’ll see another textbox with “Powered By Shopify” written in it. 
*   Now you can change the “Powered by Shopify” to something that relates to your brand. For example, “Powered by XYZ” or “Brought to you by XZY”.
*   Do the same with the “Powered By Shopify HTML”, this will change the tagline on the Password page as well. 
*   Now click on “Save” and your changes will be successfully saved. 

It’s that simple, we told you we will explain how to remove Powered by Shopify in a simple manner and we did. 

Now you can start removing the tagline from your preferred online store themes with ease. Also visit here if you want to learn more on [shopify alternatives](https://instasell.io/blog/shopify-alternatives)

Remove Powered by Shopify

Thrift Shops on Instagram India
===============================

Shopping from a thrift store seems to be the new trend in town. But what is it? 

A thrift shop, simply put, is a store that sells second-hand household and clothing items. Apart from a business perspective, it is typically done to collect money for charitable reasons. 

Although the trend is pretty new to our generation, thrifting has a long history by itself. During the late 1800s and early 1900s, thrift shops were first set up as goodwill shops; the main idea was to not let anything go to waste. 

Here’s a small excerpt from the book “From Goodwill to Grunge: A History of Secondhand Styles and Alternative Economies” stating the same; “If you had a dress and it got worn out, you’d tear it up and make a pinafore for your daughter, and when that got trashed, you’d tear it up and stuff your chair with it”

As times changed, thrift shops faded away. But now, we can see these stores making a comeback with great collections of clothing and other household items as well. 

How Thrifting Grew In Popularity?
=================================

It comes as no surprise that thrifting has experienced a huge surge in popularity in a short period of time and let’s not forget the role of social media platforms like Instagram that helped thousands of thrift stores taste popularity & success. 

Thrift stores present sustainable and affordable fashion to everyone. From branded clothes to other household accessories, you can find anything and everything at a reasonable price. This is the main reason why thrifting has become much more popular in recent times. 

Even though thrift stores might be a by-product of the pandemic, it certainly is capturing the imagination of individuals and helps promote sustainable living.

There are thousands of thrift shops in India and Instagram is a great place to look for them. 

Indian Instagram Thrift Shops You Should Check Out
==================================================

Here are a few Indian Instagram thrift shops you should definitely check out for some of the best hand-picked clothes and accessories:

1\. Carol’s Shop and Tea Room
-----------------------------

Let’s start this list with a unique thrift store. Carol’s Shop and Tea Room doesn’t just sell clothes but also sells accessories and other collectables. 

Started by Carol Humstoe, an extensive traveller who collects exquisite items throughout her travels and sells them online. From vintage clothing to local collectibles, you can find them all here. 

![](https://lh3.googleusercontent.com/-fsXVphMdq_GrRA1Oxur7-a013o6jn5eZNRofhPzaOsokSrCEPQvk520VS16RFH1cEAPdAJdUSFE0e5ibuVxJifZ2LA90oLyPEJQNigXc2V5nueiULBuEWlKPAjzwmuRNAgeHQ8pPsha2t1Xe38PZw)

2\. Copper Boom
---------------

A great thrift store, Copper Boom is known for its unique handpicked selection of thrifted clothes. Their prints are among the most aesthetic ones you can find. 

Moreover, Copper Boom is into promoting a sustainable lifestyle, they also advise you not to buy clothes impulsively. Also, Copper Boom is among those thrift stores that accept online payments. 

![](https://lh4.googleusercontent.com/jWzfLrv_myVNBqx8m7B86I5TgPJEmIbS9kotIuPmdbRVxqOsjvKwKqaHQK6HDuxTTm1HQYCp9pznAr05_oSWC33EAYuOzV8LLl0m5sNvTKsJGW_Mqh7t-H34RUUHW2nOn2QOM84zCAnYSllQyGHFsg)

3\. Bombay Closet Cleanse 
--------------------------

One of the well-recognized thrift stores on Instagram India. Started by sisters Sana and Aliya, have made quite an impression by selling fashionable thrifted clothes. 

You can find great picks from top-tier brands, and find unique designs and prints as well. The best part is that a part of the earnings goes to charity. 

![](https://lh6.googleusercontent.com/3eDGtBV2770wv13dVr01FGEoUGauQk05l_8gG9wSBChZI2S3oQSGZ_zC5xvFGvcTXlDvUGchSV6-xO3sf_1Wrc4sQqKlK-yIVb0lfj36O4cPGA3hEMX0XRvmncol9uS5px-KJrI8xhd8FlMDzf_Hew)

4\. Candour Oak
---------------

Looking for great sustainable fashion for men?

Look no further, Candour Oak is an Instagram thrift store that caters to mends fashion needs. 

They don’t just sell thrifted mens’ clothes, they also have a great curated collection of loafers, watches, sneakers, and bags that you can choose from. They also hoard a great collection of branded T-shirts. 

![](https://lh5.googleusercontent.com/8AOOudiIxBkxC4N5_nMeGtzn3VXODivwHIJt6f0BMq8lO4dko3bbg8e7reHv3GfVdY2xBZhkrc9O4vi-GFaUt7gHe1S2VTpFwP0wnTRzHjamTZWHtxc8duUfx6azT23AoMdsexORxJEIewTo_Bay5w)

5\. ThriftUp!
-------------

A marketplace for thrift stores, ThriftUp! not just lets you shop for cute, vintage and streetwear, but also lets you list pieces of clothing from your own closet.

They have pieces from 50+ sellers listed on their website, so no matter what your style, you’ll definitely find something or the other for yourself.

![](https://lh3.googleusercontent.com/xvhcUH1HrXgkpDhEH_6wXk4APCUKta96DH3C5lcutVYHklIVBR29R8fb4FZhKvO3boctUhGUAmU_9WYfymCVex2EwQ1Dl8hYtOlWDYkUidE7vj5z8i7SbljTTQIhuaewvSPPW3Zs3EBHIIDdZxiGnxk)

6\. Thrift It Bro
-----------------

A thrift store like no other, Thrift It Bro doesn’t just sell thrifted clothes, but they also sell thrifted books, how amazing is that?

Fiction, non-fiction, and short stories, you can find them all here. You can check out their collection of books on their Instagram page. All their collections are reasonably priced. 

![](https://lh4.googleusercontent.com/tk94JQeu80dFNl9Qd9kqVJiN-_jlSS-915VE9X1NkeB3IRtmOCWcD7GYmKudtWCHUyLuPgycPuOyoVy8p4dVjSTSIdhw3TxMGKDxVToMSOuy-wphEYtaxYGAQHG020qRTxAotUMlTtKEPtVnli7ooA)

7\. All Things Preloved
-----------------------

Started by Pritika Rao, an avid thrifter herself, is now doing her bit to promote thrifting and sustainable living. You can find a great collection of women’s clothing, from printed dresses to corsets, they have it all. 

All Things Preloved also donates money to different charities and NGOs. Pritika also plans on hosting thrifting events to promote this lifestyle, so make sure you keep an eye out for those as well. 

![](https://lh5.googleusercontent.com/LjhM4Zkcm8V2ar9uu5EJADdPNXjBdDufAGhpLX5-EOeGDjsH-Y_56tOKde2m394zeDrM8MW9hGGfKPSL4MtzDNbBhgQSVlpiSdbKJHhvfw6aU4I6X3X7MISNZjxsD60KTRAdOuS0saDYpE91cpEGMA)

8\. Threadripper
----------------

Threadripper is all about promoting the use of up-cycled and thrifted items. They have an amazing collection of casual wear. 

Apart from selling, they also customize thrifted items, for example, they can make a great-looking bag out of thrifted clothes. You can find all their collection on their Instagram page, the prices will not burn a hole in your purse and they also accept online payments. 

![](https://lh5.googleusercontent.com/VEuLV27NXPpFAQwtqCJ7ejqVZK-rnP6KmOcLFWY5snJgpvotaul5CvW8QV1VhnxBZtveHDdHUYHc1_PrjjlTlyBDUlYTe1Z_04YV8sO3u4KzM5iOmBAilyZyfbW5pRZ-7J6I4B7uItj0XQxlypN9Ag)

9\. Paradigm Thrift
-------------------

A vintage and pop-culture-inspired thrift store. They house an unusually great collection of vintage and pocket-friendly. 

From sneakers to rugged-looking denim jackets, you can find the trendiest collections here. They ship globally and accept online payments. It goes without saying that, Paradigm Shift is your one-shop-stop for the best trendiest clothing items and accessories.  

![](https://lh4.googleusercontent.com/utUQhWuJZE9KGrq-wwat4_wPr5q6VZ7VEHSGZIZesu9AxTt7zuoB65VJeZfOEzCZf-64QRVHKuwdykJ_mGKzl8i9OGxH3Wqe-Tqgk154n3sgv9_PudJ_zMGF_-tXC9NCcuN2qaDRlQnlZBEoRSjgxg)

Thrift Shops on Instagram India

A 6-Step Guide To Instagram Ads \[For Beginners\]
=================================================

Instagram seems to be the pinnacle of advertisement in today’s world and every brand & individuals seem to be advertising themselves on Instagram. 

But why Instagram?

Well, because of its absolutely massive user base, Instagram over the years has garnered over 1 billion users. This means if you effectively market your brand/product or service on Instagram then you can reach hundreds and thousands of people. 

Just like Facebook ads, Instagram ads pop up everywhere in the apps, from stories to reels, they may seem like any other regular post, but every Instagram Ad shows the word “sponsored”. 

Additionally, Instagram ad posts come with a slew of extra features, like CTAs, catalogs, and much more. But as you know, these ads are paid for, so how much will it cost you?

That depends on a number of factors. Without further ado, let’s get right into it. 

Instagram Ads - How Much Will It Cost You?
==========================================

As mentioned in the above section, the cost of Instagram ads depends on a lot of varying factors. For example, here are a few important factors that affect the pricing of Instagram ads:

*   Number of audiences you want to reach out to
*   Target demographic 
*   What time of the year do you advertise (typically, costs go up during holidays)
*   Placement of ads

These are just some of the many factors that come into play. Furthermore, if you want to determine if your expenditure will be adequate to attract the targeted audiences within the specified period of time, then you need to create create a draft campaign in Ads Manager and check for the "Audience Definition" and "Estimated Daily Results modules", it will give you a fair idea of how much it will cost you.

There is no ideal budget or anything similar to that, it all depends on what you want and what you can afford. 

What Are The Different Types Of Instagram ADs?
==============================================

Before you start reading the step-by-step guide to Instagram ads, you should know the different types of ads that Instagram has. 

Here’s a list of different types of Instagram ads you can choose:

*   Image ads
*   Video ads
*   Collection ads
*   Carousel ads
*   IGTV ads (Instagram TV)
*   Shopping advertisements 
*   Stories ad
*   Reels ads

Basically, these are different types of posts you can upload on Instagram. You should always choose the type of post that works best for you. 

A Step-By-Step Guide To Instagram Ads
=====================================

Now that you know what Instagram ads are, we’re sure that you’re eager to try them out. But before you start, remember you need to have a Facebook page for your business and that should be linked to your Instagram account, this makes it easier to put up ads and comes with a lot more features and tools. 

Let’s get right into it, the very first thing you must do is log into your Facebook account and start a new campaign, you will find this option in the Ads Manager section.

Step #1 - Select The Goal of The Ad Campaign 
---------------------------------------------

Instagram gives you 3 options for the same 

*   Awareness
    *   Reach 
    *   Increase brand awareness
*   Consideration 
    *   Increase engagement 
    *   Traffic
    *   Views
    *   Lead generation
    *   Messages
*   Conversion 
    *   Store traffic
    *   Conversion

Choose one of the three goals/objectives and each subcategory under them represents the action or end goal. 

Step #2 - Naming Your Advertisement Campaign
--------------------------------------------

After you choose your campaign objective, you should name your ad campaign. You will get the option for the same after you choose your objective. 

But why name it?

It will make tracking and monitoring your campaign easy. 

You can determine whether or not to optimize your expenditure throughout ad sets, start a split-test campaign, and test out various versions. This test basically tests out the various ad campaigns and allocates the highest budget to the campaign that shows the most potential.

Even though this is pretty much automated, you can also do this manually, if you wish to do so. 

Step #3 - Placement Of Your Advertisements
------------------------------------------

Choosing your target demographic (audience) is pretty much done in the first step. But we would suggest you skip that section in the first step and select Instagram-only placements. 

Choosing this option will enable you to choose different types of ad placements. Just ensure, you uncheck Audience Network and Facebook from there, this way you can make sure that the ds run only on Instagram. 

Step #4 - Targeting Your Audience 
----------------------------------

This step is actually where you find your target audience. 

You cannot go around advertising your products to just about anybody, you need to find people who are interested in your brand, product, or service. For example, if your brand is into making trendy skateboards, you cannot advertise that to a crowd of old people, you need to find young people, as they are more likely to be interested in skateboards. 

Ads manager gives multiple criteria that you set and adjusts to find your target audience. 

Here are the categories included in the ads manager:

*   Age - select the appropriate age category 
*   Location - choose the location you want to advertise your brand at
*   Gender - choose which gender you want to advertise to 
*   Languages - you can even choose to target people speaking a specific language.
*   Connections - helps you choose viewers who are already using your app
*   Detailed Targeting:
    *   Interests - you choose a group of audience who share the same interest
    *   Demographics - refers to the audience you choose
    *   Behaviors - this refers to targeted ads. They target customers based on their purchasing patterns. 

These are the options provided, you can use this and create custom audiences to further stand out and get more traction. Custom audiences are basically people who have visited your site before or it can also be individuals who have similar interests and behavior patterns. 

Step #5 - Budget and Schedule 
------------------------------

You have 100% control over the money your spend and the schedule of your ads. 

You can choose to have a lifetime budget or a daily budget. 

Here’s the difference between the two:

*   Lifetime Budget - you pay and your ad will run for a set specific duration of time. 
*   Daily Budget - here you allocate a dedicated amount of money to spend on ads on daily basis. This too has a start and end date.

When you select a lifetime budget, you also get the option to customize it. You can advertise only on weekdays or weekends. 

Step #6 - Selecting The Advertising Format
------------------------------------------

In the final step, you will basically choose the type of ad format to post. This refers to choosing a type of Instagram ad. 

Based on your final objective and target audience you should choose the best-suited format for your ads.

Here are the different types of ad formats:

*   Stories Ads - Showcase ads on Instagram stories
*   Carousel Ads - lets you upload up to 10 pictures in the same ad post
*   Photo Ads - lets you post one picture
*   Video Ads - Video clips (anywhere between 3 and 60 seconds)
*   Collection Ads - lets viewers buy products directly from Instagram posts

Alternate Method
================

This method is good too but not as good and specific as the one mentioned above.

This method is basically Instagram’s version of Facebook’s Boost Post. this works on already existing posts. This is a quick way to promote posts on Instagram only. To do this, you will need a professional Instagram account (just go to settings and you’ll find this option) and your account should be linked to your brand's Facebook page as well. 

That’s All Folks!
=================

These are a few simple steps you must follow if you want to advertise your brand, product, or service on Instagram. If you do things in a careful manner, then you can be sure to significantly boost your brand's identity, after all, Instagram does have a billion people using it. 

So don’t wait for too long, start advertising your brand on Instagram now!

A 6-Step Guide To Instagram Ads [For Beginners]

Top Shopify Alternatives In 2022
================================

Boosting the success of hundreds of thousands of businesses all over the world, Shopify has paved a way for all of them to be the best they can be.

But that does not mean there aren’t other eCommerce software that has come up over the period of time. As of today, you have a multitude of options to choose from and each one of the alternative eCommerce software offers the same or more at better prices, of course. 

If you’re on our page right now, then we know that you are looking to learn more about Shopify or alternatives to Shopify to make an informed decision and we’ll help you out with the same. 

But first…

Shopify - What Is It?
=====================

In simple words, it is an eCommerce software that will help you build and operate online stores. It will help build your website, manage catalogs and products, help with delivery, and much more. 

Both small start-ups and big companies can use this software. Furthermore, this being a SaaS solution, no one apart from Shopify is responsible for the smooth functioning of the software. 

When it comes to Shopify, there are two subscription plans and although there isn’t any free plan, they have something called Shopify Lite that enables you to include a “purchase button”, this is only if you have an existing website of your own. 

The other two plans are:

*   Shopify - this is primarily for small start-ups and comes with 3 different pricing plans (Basic, Shopify, & Advanced).
*   Shopify Plus - This plan is mainly for large corporations and is custom pricing with a minimum of $2000 each month. 

Should You Be Looking For Shopify Alternatives?
===============================================

Yes, you should be. There are of course a lot of other options available that offer the same features and solve all your e-commerce problems. 

Here are a few reasons why you should look for an alternative:

More SEO Control
----------------

SEO optimization is a significant component of the marketing tools provided by an eCommerce platform. Although Shopify handles basic SEO duties well, you may want greater managerial power over your site’s SEO, especially if you rely significantly on organic traffic.

For those who don’t know, Shopify does not give you full SEO control. It will not let anyone edit the robot.txt files (with this file you can give instructions to Google on indexing your website so only particular webpages appear during search results)

This may seem like an insignificant part of SEO, but as your organization grows you will need this feature. 

Better Payment Gateways
-----------------------

The payment gateway offered by Shopify is preferred by a lot of business owners for multiple reasons. For starters, if you don’t use their proprietary payment gateway, you will be charged 2% of every sale you make. 

Additionally, you will not be given access to several features if you are not using their payment gateway. This can hinder a lot of things for you as a business owner and it doesn’t stop there, if you sell products like vapes and other similar high-risk products, Shopify will not allow it on their platform. 

Limited Catalog Space
---------------------

This means, if you’re looking to include a lot more options in your products such as color, sizes, or any other types of variant of the same product, Shopify may not be the answer for this. 

With Shopify, you get only hundred SKUs for every product with only 3 options for every product. 

On the other hand, there are multiple eCommerce platforms that offer unlimited product cataloging options for including multiple variants for every product. 

Alternatives For Shopify 
=========================

Now we get to the good part, now that you know there are other great alternatives for Shopify let’s take a good look at them. 

Also, here are a few things you should look for in an eCommerce software

*   You should have the option of customization
*   Should have multiple payment options without being charged extra for it
*   Should have great cataloging options. 

Here are the best Shopify Alternatives you should keep an eye out for:

1\. Instasell
-------------

A social media-oriented eCommerce solution, founded in 2020, [Instasell](https://instasell.io/blog/instasell-review-best-e-commerce-platform-for-instagram-sellers-cl143ip8206511nnv6d48if5l) is another great eCommerce platform that has been making quite the name. It is quite an unique platform as compared to the rest as it will help you sell on Instagram, Tiktok and Facebook, great platforms to find customers on. 

Its uniqueness is what sets it apart from the rest. It offers great features for tracking and managing orders and much more. Furthermore, they also offer a free plan with an Instasell domain. 

**Pros**

*   It is very easy to build a website on this platform, you don’t need any technical knowledge
*   Has UPI integration with multiple payment gateways as well, you can start receiving payments from the very first minute. 
*   Easy-to-use interface.
*   All the paid Shopify apps included in the paid plan, don’t have to pay extra for apps like upsell/cross sell, currency converter, reviews etc.
*   Can convert any Instagram page into an online store in minutes.
*   Provides you with multiple themes for websites and templates as well.
*   Simple mobile app to manage your entire business with free hosting and SSL.
*   You get unlimited storage space and can handle millions of users at a time.
*   It cost’s only $19/month and is reasonably priced.

**Cons**

*   You will be charged 3% per sale in the free plan and 1.5% in the $10 plan.

2\. BigCommerce 
----------------

An eCommerce platform that people know about and is a great option for brands of every size. This can help you scale up your business in a very efficient fashion. 

They offer great features for marketing and help you increase conversion rates. You also save a lot of money as BigCommerce has a plethora of inbuilt features. 

**Pros** 

*   It supports more than 50 types of payment gateways with no extra charge
*   Offers advanced features (SEO) 
*   Offers great 24/7 customer service
*   You don’t require any knowledge of coding while using features like page builder
*   Every plan comes with its own unique set of features 

**Cons**

*   They have only 3 free themes to use. 
*   It may take a little time to understand every features 

3\. Magento
-----------

This eCommerce solution was built and developed on an open source platform and was launched in 2007. As of today, Magento has been absorbed by Adobe (in 2018).

This platform is a great option for medium-sized businesses and it offers a lot of flexibility and scalability options. Although it is free, the enterprise option can cost you a lot of money (anywhere between $15,000 - $50,000 per year)

This is a great platform offers two options:

*   Magento Commerce - this is for big enterprises
*   Magento Open Source - for start-ups and small businesses

**Pros**

*   Offers great customization options 
*   You have access to multiple 3rd party applications
*   It has more than 260,000 developers working to make it better constantly 
*   Has wide selection of payment gateways 
*   Offers responsive designs

**Cons**

*   You need to have a developer or a hosting service to use it
*   Can cost quite a bit to build 
*   You are responsible of the installation and management of new software updates

4\. WIX
-------

WIX has established its presence since 2006 and it renders the process of building an eCommerce website simple. It has affordable pricing options and offers an easy-to-use interface. This can be used by beginners as well, you don’t have to be a developer to use this platform. 

Has several great features like the “drag and drop” feature.

**Pros**

*   Has unlimited product cataloging options 
*   The drag and drop option makes it simple to build a website
*   Their business plans provide the business with a free domain upto an year. 
*   It also has free plans

**Cons**

*   You will be given only 50gb of space unless you have an enterprise plan
*   You cannot contact customer support via chat. You have to either call or raise a ticket. 
*   They also have website options which aren’t for eCommerce, this can make it a slight bit confusing
*   Good for a beginner as they are not specially for eCommerce and lack a lot of features required by e-commerce businesses.

5\. PinnacleCart
----------------

A marketing-oriented platform that was founded in 2003 and ideal for small to medium sized businesses. 

It has a ton of inbuilt features, it is user-friendly, and the best part is that it supports several currencies and languages. It's great for a starting out due to the availability of robust features.

**Pros**

*   You can choose PinnacleCart to host your website or you can choose a hosting agency of your choice 
*   Has several SEO-oriented features 
*   Each plan comes with a ton of features and options

**Cons** 

*   Has limited themes
*   You have to manage the updates
*   Can burn holes in your pocket as it is expensive for the features it offers
*   Does not have POS system in place
*   Not used by many merchants and is using legacy systems.

6\. WooCommerce 
----------------

Another unique plugin, WooCommerce is a plugin that will help you build an online store on wordpress. 

It has extensive customization offers and is extremely versatile. If you’ve used wordpress before, then this becomes a cakewalk. 

**Pros** 

*   The plugin is free
*   The process of integration is simple and easy
*   Has tons of customization options
*   You gain access to several free extension and paid ones as well

**Cons**

*   Only the plugin is free, you need to have a wordpress website beforehand
*   You’re responsible for every aspect of the site, like obtaining an SSL certificate
*   You need a little knowledge of HTML or CSS 
*   You need to have extensive knowledge of SEO as everything is self serve.
*   It’s difficult to scale into a big brand here, has reliability issues

These are some great Shopify competitors that you should keep an eye out for.

Top Shopify Alternatives In 2022

Hashtags are a great way to get more attention for your brand and other social media networks too. But to be effective, you must use the right hashtags.

There are 2 types of hashtags:

### General Hashtags:a

General hashtags are generally used by everyone and are most commonly found on posts you browse. Some examples include

    #streetwear #sareesindia #silksarees
    

### Branded Hashtags:

Branded Hashtags are a brand or industry-specific hashtags used by various brands for promoting their products. Some examples include:

    #nike #adidas #manyavaar #boat
    

Make use of both branded and general hashtags, when you're using general hashtags, try to use the ones that are related to what you do.

Top Hashtags for Cosmetics with Low Competition \[Easy to Trend\]:
------------------------------------------------------------------

    #cosmeticsjunkie
    #beautybasics
    #rudecosmetics
    #makeupaddictioncosmetics
    #loraccosmetics
    #profusioncosmetics
    

Hashtags for Cosmetics with High Competition \[Trending\]:
----------------------------------------------------------

    #cosmetics
    #bblogger
    #bbloggers
    #beautyblog
    #lovemyjob❤️
    #beauty
    #muas
    #organiccosmetics
    #skin
    #skincare
    #facecream
    #instabeauty
    #skincareroutine
    #lips
    #mua
    #beautycare
    #makeuptutorial
    #skincareproducts
    #beautytips
    #skincareaddict
    #facecare
    #skincareluxury
    #skinproducts
    #moisturizing
    #facialcare
    #meltcosmetics
    #maccosmetics
    #naturalcosmetics
    #vegancosmetics
    #colourpopcosmetics
    #nyxcosmetics
    #elfcosmetics
    #ofracosmetics

Best Cosmetics Hashtags for Instagram in India [2022]

<h2>Setting up a baking business on Instagram?</h2>
<p>Hashtags are a great way to get more attention for your brand and other social media networks too. But to be effective, you must use the right hashtags.</p>
<p>There are 2 types of hashtags:</p>
<h3>General Hashtags:</h3>
<p>General hashtags are generally used by everyone and are most commonly found on posts you browse. Some examples include</p>
<pre><code>#streetwear #sareesindia #silksarees
</code></pre>
<h3>Branded Hashtags:</h3>
<p>Branded Hashtags are brand or industry-specific hashtags used by various brands for promoting their products. Some examples include:</p>
<pre><code>#nike #adidas #manyavaar #boat
</code></pre>
<p>Make use of both branded and general hashtags, when you're using general hashtags, try to use the ones that are related to what you do.</p>
<p>Top Trending Cake Hashtags for Instagram:</p>
<hr>
<pre><code>#cake #cakedecorating #cakes #birthdaycake #chocolate #food #dessert #cakesofinstagram #birthday #cakedesign #instafood #baking #foodporn #yummy #cakestagram #homemade #love #sweet #instacake #bakery #foodie #cupcakes #cakeart #delicious #chocolatecake #pastry #instagood #foodphotography #happybirthday #bhfyp
</code></pre>
<h3>Hashtags for L2L or F2F for Fashion Brands on Instagram:</h3>
<pre><code>#buttercream #cookies #desserts #party #cupcake #torta #sweets #foodstagram #instagram #cakeoftheday #fondant #baker #bolo #weddingcake #coffee #foodblogger #cakedesigner #brownies #homebaker #patisserie #bhfyp #cheesecake #fondantcake #bake #cakecakecake #happy #confeitaria #like #wedding #tasty
</code></pre>

Best Instagram Hashtags for Cake Business in India [2022]

Setting up a baking business on Instagram?

General Hashtags:

Branded Hashtags:

Hashtags for L2L or F2F for Fashion Brands on Instagram:

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