How To Connect Shopify with Instagram

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Abhishek Sebin · Mon Aug 08 2022

How To Connect Shopify with Instagram

If you wanted to sell your products online 5 years ago, it would’ve been quite the hassle. From buying a domain to getting all technical work taken care of by professionals. But as of now, all you need is an Instagram account.

With an Instagram account integrated with a few other tools, you will be able to sell products online. Shopify makes selling products online easy, they offer a lot of tools to help you market your products and sell them. 

But here’s the catch, Shopify needs a third-party integration for you to actually sell products, and what better option to choose than Instagram? The most used social media platform. There are several reasons why you should use Shopify with Instagram. For starters, Instagram is the biggest social media platform with a large user base and it also helps in improving customer experience, Instagram by itself offers several tools to increase your audience and customer base. 

But before you can use Instagram and Shopify together, you must first convert your personal account on Instagram into a business account. Here’s how you do it:

  1. Go over to your profile page 
  2. Tap on the “3 lines” menu bar which is located in the top right corner of the screen
  3. Now tap on settings
  4. After that, select the “Account” option
  5. When you go to the account section, you’ll see an option that reads “Switch to Professional Account”, click on it and you now have a business account.

Once you’ve done this, you can go ahead and set up your Instagram Shop, and in the event that this feature is not available in your region, you can become a managed client to get Instagram Shopping features. 

Connecting Shopify With Instagram - Instafeed app on Shopify

Now that you have everything set up, let’s take a look at how you can connect your Instagram and Shopify to boost sales. 

There are two ways through which this can be done:

Method 1 - Adding Instagram Link To Your Shopify Store

To go ahead with either method, you will first require a Shopify account as well. Shopify offers its users an application “Facebook Channels” which allows you to incorporate your products from your Instagram account. 

  • Head over to Shopify and log in to your account
  • On the left, you will see a navigation bar, scroll down and select the “Online Store” option at the bottom
  • Once you do, you will be shown all the themes you have in your store. Choose the theme you currently are using and then select the “Customize” option
  • On the left side of the screen, you will see the option “Theme Settings”, click on it
  • You will now be shown several customization options such as typography, colors, and many more. Once done, select “Social Media”
  • Finally, on the left side of the screen, you will notice “Social Accounts” as an option. This is where you add your Instagram link. 
  • Now, head over to your Instagram Page and copy your profile URL and paste it into your Shopify sidebar. 
  • Once you’ve done this, scroll down to see the Instagram Icon, if you see it, you have successfully linked your Instagram to your Shopify store and you can now save the changes made. 

Method 2 - Use A Plugin To Display Your Instagram Feed On Your Shopify Store

You can also use plugins or Instagram Feeds apps from the Shopify Apps store to connect your Instagram and Shopify.

Using plugins is a great way to connect your Shopify store and Instagram. These Feed apps allow you to link products via Instagram hashtags. In other words, when a user uploads any post whilst using your branded hashtag, that post will be visible on your Instagram Feed store as well. 

To do this, you will first need to go to the Shopify App store and look for the best Instagram Feed apps. We will tell you about the best Instagram Feed Apps later on in the article. 

Here are some basic things you can do with Feed Apps:

  • It offers multiple customization offers for your Instagram page
  • It will help you increase your audience and customer base by linking your Instagram on your website 
  • You can tag multiple products on your Instagram
  • You can even segregate media based on hashtags and accounts. 

Connecting Instagram Accounts

Follow these steps to connect your Instagram Account:

  • Open the plugin/Feed App
  • Click on “Connect an Instagram Account”
  • Now give permission to the Instagram Feed app to access your profile page for information and other media that you have uploaded

Once you’ve successfully connected your Instagram and Shopify, you can now go about customizing your online store. 

On most of the Plugins/Instagram Feed apps, feed customization mainly refers to 4 categories:

  1. Post Spacing - the space between each image or video
  2. Feed Title - The feed title will help in linking the User Generated Content (UGC) to your feed whenever they use your specific branded hashtag. 
  3. Number of Columns and Rows - refers to the number of UGC posts that are shown in rows or columns
  4. On Post Click - This refers to when a user clicks and selects an image from your Instagram Page. 

Incorporating Your Instagram Feed Into Your Shopify Page 

  • Open the Shopify editor and select the “add a section” on the left side of the screen
  • Now select “Instagram App”
  • Here’s an important point to remember, after you add your Instagram link, it typically does not open automatically, which is why you must save the changes. 

After you’ve completed all the steps above, you can display the Instagram Icon on your Shopify page and you can even use the drag-and-drop option that many Instagram Feed Apps provide. 

Top 5 Instagram Feed/Instafeed Apps

Here are some of the best Instagram Feed Apps/Plugins you should choose

1. Instafeed | Instagram feed by Instasell

Instafeed, an extremely popular plugin, makes integrating posts and their customization very easy and efficient. It provides every basic feature as well as IGTV and a shoppable feed. 

This plugin is extremely easy to use and offers a lot of other benefits as well. 

Pros

  • It offers slider and grid layout options
  • You provide features like Instagram shoppable Feed
  • It also shows the number of likes on every post
  • It doesn't impact your website performance and loading speed at all.

Cons

  • It does not give you the option of Instagram Stories yet

Instafeed offers free plans and paid ones as well. 

2. Instagram Feed by Pina Tropical

Among the most simple yet efficient Feed apps, you’ll come across. Instagram Feed by Pina Tropical lets you integrate your Insta feed to your Shopify Page. 

The best feature here is that this plugin will let you customize the layout of the page on either your phone or computer. You can also choose how your Instagram feed is presented on several other devices as well. 

Pros

  • It will display the likes on every post 
  • Offers slider and grid layout options 

Cons

  • It does not have a shoppable Feed option
  • It also doesn’t have the Instagram Stories option
  • It impacts the website performance and decreases conversions

Instagram Feed by Pina Tropical offers both free and paid plans. They also offer a free trial version of the paid plans. 

3. Instagram Shopping & Feed by ETS-Soft

The Instagram Shopping & Feed is by far the easiest Feed App to set up. It can help you connect your Instagram page and let’s upload multiple pictures with just one click. 

It further helps in generating a shoppable feed to help your customers add more items to their cart easily. Additionally, it also has over 9 filtering options. 

Pros

  • It too offers sliders and grid layout options
  • It has several filter options 
  • Offers shoppable feed options
  • It displays the number of likes on every post as well

Cons

  • No option for Instagram Stories 
  • It has medium impact on the website performance and loading speed

Instagram Shopping & Feed offers free and paid plans, they also offer a free trial period for their paid plans. 

4. Social widget

Social widget is a unique plugin that will let you import several Instagram accounts. If you have more than one Instagram account that you use, then you can connect them all via Socialwidget, it makes it easier as everything is put in one place. 

It also offers CTA (Call-to-action buttons) options to help convert visitors into customers. Apart from this, you also have the option of importing multiple photos, videos, and other media. 

Pros

  • It has slider and grid layout options
  • Offers shoppable feed feature 
  • It also offers Instagram stories option 
  • It displays likes on each post 
  • It lets you add Instagram and Tik-Tok reels as well

Cons

  • It appears to have comparatively fewer customization options
  • It has high impact on your website loading speed and is a bulky app.

Socialwidget offers both free and paid versions for people to use. They also offer a free trial of their paid versions as well.

5. InstafeedEX 

A unique plugin, that helps you create a smart lightbox and helps in displaying Instagram pictures as a pop-up. 

The best part is that InstafeedEX offers real-time Instagram syncing and lets you select the pictures you want to display. This means that whatever changes that you may make on your Instagram page will reflect almost immediately. 

Pros

  • It has grid and slider layout options
  • It will also display likes on each and every post. 
  • It offers real-time sync with Instagram

Cons

  • It does not offer shoppable features
  • It also doesn’t have the Instagram stories option
  • It has low impact on the website performance and loading speed

InstafeedEX offers both free and paid versions and they also offer a free trial of their paid plans as well. 

Although every plugin mentioned, as per user reviews, Instafeed seems to be among the most used and most popular Instagram Feed App, given its ease of use and multiple customization options, we aren’t surprised. Although it may lack the Instagram Stories features, it still makes up for it in many other ways by offering several other options and has no impact on the website speed or performance. 

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