Instagram is the next Amazon

If you have been running an online brand and are active on Instagram we're sure you'd agree.

Instagram is the 7th most visited website in the world, with more than 11% of its users using it for shopping contributing to $10B in total commerce. So if you're an online brand or DTC business looking to scale your business, Instagram is the place to be.

If you're gonna start selling on Instagram, you'd need the following:

1. Well designed E-commerce site

2. Payment Gateway Integration

3. Inventory Management for managing orders

What's the best E-commerce platform for Instagram? A Detailed Comparison

​​Shopify: ​

Shopify has been the "Go-To" E-commerce platform for thousands of businesses across the world. Priced at around $29 (₹2500/month), it provides you with:

1. Basic e-commerce website templates

2. Inventory and order management system

3. Wide variety of plugins and third-party templates

Why is Shopify not the right fit for Instagram businesses:

1. Shopify doesn't offer a free plan. At ₹2500/month, it's too expensive for growing Instagram businesses.

2. There are many hidden charges. Shopify **charges you a 4.5% commission **on each sale made.

3. Basic features require plugins/templates. If you're going with Shopify's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.

Woocommerce: ​

Woocommerce is the platform if you're running your website on WordPress. At first look, Woocommerce might feel like a pocket-friendly option, but there are many hidden charges if you choose to go with them. Here's our pricing breakdown for Woocommerce:

Hosting- $5 a month.Domain- $9 yearSSL Certificate- $0 (Hosting includes this)Theme- $0 (Storefront)Shopping- $0 (WooCommerce)Add-ons- $199 lifetime. (Elementor Pro)Customization for colors, theme, site, checkout, etc- $170.

Grand total of $386 (₹30,020) with a recurring expense of $10 a month (₹850) for hosting.

Why is Woocommerce not the right fit for Instagram businesses:

1. Woocommerce cannot be set up if you don't have coding knowledge. You will need an experienced Woocommerce developer to set up your store.

2. There are many hidden charges, adding up to your overall costs.

3. Basic features require plugins/templates. If you're going with Woocommerce's basic templates, you will not be able to implement basic features like Product Reviews, Ratings, and Testimonials on your site. This will require you to buy a paid plug-in adding up to your expenses.

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Instasell: Best E-commerce platform for Instagram sellers

Instasell is the best platform for selling on Instagram. Tailor-made for Instagram sellers, this platform helps you create a website, add products, and manage all your orders from your mobile.

More than 110,000+ sellers use Instasell to manage their Instagram business. Don't take out word for it --

Instasell helped me improve my sales more than 3x. Love their customer support and features. Highly recommend!

• Rashmi, Founder - Berry Sorbet (instasell.in/berrysorbet)​

Instasell is the best platform for selling on Instagram! I love how easy it is to get my products online. Very user-friendly and simple to use.> Yashmak, Founder - Yashmak Yarn (www.yashmakyarn.com)

Here's how Instasell helps you power your business:

1. Create a beautiful website for your online business in under 2 minutes on your mobile or web app.

2. Manage orders, inventory, and payments in one place. No payment gateway is required.

3. [On paid plan only] Dedicated Instagram/FB Ads Expert to help you boost your sales on all social channels

4. [On paid plan only] Advanced marketing features such as an abandoned cart, product reviews, Facebook pixel & analytics.