Do you own a baking business?

If you do, then using social media to advertise and promote your business is a great idea. In fact, if done effectively, it's possible to build your business solely through social media apps like Instagram.

Out of all the social media platforms, Instagram works the best for growing businesses. With almost one billion active users, Instagram is among the best places to showcase your product and build your customer base.

Additionally, Instagram offers its users a dearth of features to improve marketing. So remember, a good marketing strategy paired with a social media platform like Instagram can help you skyrocket your cake business.

So without further ado, let's get right into it.

How To Build Your Cake Business Through Instagram

The advantages you get from social media networks aren't something unfamiliar to most people, but leveraging those to your advantage is something that should be done effectively.

Here are a few tips to help you advertise your cake business on Instagram effectively.

Planning Your Instagram Feed

Planning is probably the most essential factor that comes into play. An account with well-planned and executed posts leaves a better first impression.

Most influencers who advertised and built their businesses through Instagram, never post any pictures or videos right after finishing a project. Rather, they take time to plan and curate a post that will garner likes/views and ultimately sales.

The main idea is to create an account that has good visual aesthetics to keep users engaged. User Engagement should be on the top of your priority list. If you can keep users engaged then you can be sure that they are checking out your fantastic bakes and eventually it will start converting into sales.

Use Hashtags To Get More Views

Hashtags are a great way to garner more attention on Instagram and other social media networks too. But to be effective, you must use the right hashtags.

There are 2 types of hashtags, branded hashtags, and general hashtags. General hashtags are generally used by everyone and branded hashtags are usually brand or industry-specific. Make use of both banded and general hashtags, when you're using general hashtags, try to use the ones that are related to what you do. Here are a few examples of general hashtags:

#cakes #pastries #birthdaycakes

For branded hashtags you can use the name of your cake business paired with general hashtags, here are a few examples:

#yourbrandcakes #yourbrandpastries #yourbrandbirthdaycakes

Make Use Of Stories, Reels, and Other Features

Instagram keeps on releasing new game-changing features regularly to generate more engagement on the app. You should make use of those features to your advantage. From reels to stories, all of these features are used by top businesses to boost their business.

Instagram live is another feature that is extremely interactive by nature and has helped a ton of businesses boost their sales. Moreover, by using these interactive features, you will also understand your audience's needs, which in turn, can help you get good results.

A few brands also use Instagram live to showcase BTS (Behind the scenes). Same way, you can use it to show how you bake cakes or just hold a live Q&A where your audience asks you about your cake business. This helps in boosting engagement rates and this is one of the most effective ways to promote your cake business on Instagram.

Instagram now has shopping features where you can tag your product in posts. So if you have a website of your own then you can always tag your products for people to buy easily.

Every other Instagram marketing technique's results can be improved with the help of sponsored ads. Although this may cost you a bit, there are ways to optimize your content and maximize your results.

Several businesses use sponsored ads to promote their products and services. On the other hand, if you have a little more money to spare, you can always use ad agencies for added benefits.

Pro tip: By upgrading to Instasell's Premium Plan, you can get a dedicated Instagram/FB ads strategist to help you plan, budget and optimize your campaigns.

Being Consistent

Have you ever noticed, whenever you post a picture/video regularly, the number of views and likes increase over some time? But if you're inconsistent, then it can drive down your engagement rates.

As mentioned earlier, if you plan your feed then you can post content on time. A lot of creators not only have content ready, but they also have a particular time to post this content. The reason behind it is that posting at that particular time helps in driving engagement rates up.

Have An Interesting Bio

Having an interesting bio helps in building interest. Your choice of words should be very appealing to your followers, you ought to tell them what your brand is all about. You can also update your bio regularly to highlight any new cake or pastries which may be exclusive to your cake business. Keep in mind, people love to hear about exclusive products.

If you have a website or a cake blog of your own, you should include that link in your bio. This can also help in boosting your cake business.

Caption Your Post In A Unique Manner

With so many accounts and posts, for you to stand out, even your product description should be on point. Furthermore, you should also tag your customers or other people working with you to boost engagement.

If you're unsure about how to go about writing a great product description, there are several websites and blogs that can give a good idea of how to do it.

First Impression Really Does Matter

This point basically circles back to every other point in this list. This is because a lot of people may discover you through reels or stories or posts or word of mouth, which means everything you do should be well planned.

If you can effectively drive engagement with every feature, then your business is going to reach new heights.

Final Word

These are just a few ways to help you drive engagement and grow your cake business on Instagram, but if done right you don't have to do anything else.

Several businesses solely use Instagram for marketing purposes and it works very well for them and can work for you as well.